The Russell Brunson Show
Elevate Your Offer: Q&A from the One Funnel Away Challenge
Mon, 04 Nov 2024
Hey everybody, welcome back to the Marketing Secrets podcast! I just finished up a fantastic session answering some top questions in the One Funnel Away Challenge, where we dove deep into core selling frameworks and the strategies to make them work effectively. It was a great chance to connect with everyone and tackle areas where people commonly get stuck, especially with the “Who, What, Why, How” script and the Epiphany Bridge. In this episode, I break down these foundational scripts and how they can evolve to suit different contexts, from short ads to high-ticket webinars. I also cover how to adjust your positioning to boost conversions, plus a look at the “Perfect Webinar” approach and how to maximize it for bigger offers. Key Highlights: Understanding the Epiphany Bridge: How this storytelling approach establishes connection and builds trust in your offers. Who, What, Why, How Script: Why this simple structure is essential for quick pitches and short-form sales. When to Level Up: Knowing when to upgrade from a VSL to the Perfect Webinar script for higher ticket items. Offer Positioning: The importance of aligning your pricing with the problem you’re solving and the potential returns. Lead Magnets that Sell: Tips on structuring your lead magnets to create anticipation and increase engagement with your VSL. Tune in to find out how to take these insights and immediately start leveling up your sales strategy! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices
What is the One Funnel Away Challenge?
Okay, so for example, that could be something like, hey, my name is Russell Brunson. I'm a crazy entrepreneur. I love, you know, try to take over the world and create business and all sorts of stuff. But the problem is that a lot of times I'm working late hours, early mornings, I get tired.
And so for me, like I am past, I always had to take some kind of caffeine or something to keep me awake, keep my eyes open. But the problem is I would take it and. Für ein paar Minuten habe ich meine Energie gespiket, ich bin alles verrückt, es ist großartig, es ist großartig.
Aber dann kam der Zeitpunkt, als ich auf dem Weg kam und ich hatte weniger Arbeit gemacht, weil um zwei Uhr in der Nachmittagszeit, ich bin wie verrückt, meine Adrenalen sind geschlagen, ich bin müde, ich habe keine Energie und es ist wirklich schmerzhaft. Und das, was verrückt ist, ist, dass ich mich erinnere, dass einer meiner Freunde mir über diesen neuen Trinkt erzählt hat.
Der Trinkt heißt Update. Ich habe etwa 800 Supplements auf meinem Tisch. Ich bin so entschuldigt. Das sind alles Supplements-Jokes oder Geschichten. Es heißt Update. Er hat gesagt, trinkt, das ist wie ein Rockstar, aber kein Kaffee. Ich bin so, was? Es ist kein Weg, das funktioniert. Ich habe angefangen, es zu trinken. Ich erinnere mich, es war seltsam, weil
Ich hatte eine Menge Energie, aber ich war einfach nicht müde. Es war ein wirklich seltsames Gefühl. Und ich dachte mir, was ist das? Und er hat mir gesagt, das ist dieser neue Trink. Und innerhalb dieses Trinks gibt es dieses wirklich coole Ding. Es heißt Paraxathin. Und Paraxathin ist der Element innerhalb von Kaffee, den sie ausziehen.
Und es gibt dir Energie, aber es macht dich nicht krank oder dir nicht schmerzhaft. Es macht dich nicht müde. Es ist eigentlich ziemlich cool. So I started drinking this and it changed my life. It was crazy. I was able to get off caffeine, focus on my entrepreneurship. I had eight hours a day that I could actually work and get stuff done. I felt more productive. I never had to crash.
I never felt tired. It was amazing. It was just awesome, okay? So that's who I am. What do I have? Now, for you guys, I've got this really cool supplement that is the supplement form of Braxa, blah, blah, blah, blah, whatever it's called, right? Why would you need it? If you're like me and you're a crazy entrepreneur, this is why you need it. And who, what, why, how? How do you get it?
Click the link down below. I fill out the order form down below and you can get access to it, right? Does that make sense? So all I'm doing is taking the Who, What, Why, How Script and I'm adding the Epiphany Bridge to elongate the story of who I am, to build connection and rapport because I'm going to have longer to do it. Now traditional VSL is usually somewhere between 12 and like 20 minutes.
That's kind of the window of what I use for a VSL. So for a lot of you guys, I want to follow my challenge. That's kind of what we're showing you guys how to do is a VSL that's about that point. Now, one thing for you guys to think about is, what if the things I'm selling is more expensive? What if it's $1,000? What if it's $5,000? What if I need more time to sell it?
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