Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14
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What is the key concept that unlocks success in life?
This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the show. Excited to be hanging out with you guys today. And mostly excited because today I'm going to talk about one of my favorite topics of all time. And excited to go deep on it with you guys. Now, the title I have for this presentation, for the video, for the podcast, whatever you want to call it, is it's the master key that unlocks all success. And I've been geeking out over the last... I mean, honestly, two decades of my life, three decades of my life trying to figure out how to be successful in wrestling and then in business and other things in my life. My family, my kids, all sorts of stuff. I geek out on it. I buy a lot of books. I study. I go to the obsessive compulsive level. I think I made like 18,000 books I bought in the last two years all based on success.
Yeah, so I'm into it deep, and I want to simplify so much of it for you guys because there's a lot of stuff, and you can get down the weeds and the rabbit holes, but there's some things that are really, really simple, and you understand them. It literally is the key. I'm calling it the master key. Napoleon Hill has a course called Master Keys. Charles Hanel has a course called Master Keys. Both these guys have courses from way back in the early 1900s, but this for me is like my version of that. This is the master key that when you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life. I don't care if you're trying to be more successful as an entrepreneur, as a father, as a wife, as a spouse, as an athlete, whatever it is, this key is the key. And it's so simple and so powerful after you understand it. And so I'm going to spend some time going deep into it today. So if you guys are cool with that, I'm going to jump right in.
I've got three core things I'm going to talk about today. Each one we'll go kind of deep on because they all kind of build upon the other. So make sure you don't skip to the end. Make sure you don't miss anything because the first one builds on the second, which builds on the third. And then when you place all three of them together, it's like, oh, that's the secret. That's the whole key. And so that's kind of the game plan that we're going to go deep into right now. So hope you guys have fun with that. Hopefully you're okay with that because it's going to be a lot of fun for me and I just enjoy talking about this stuff. So let me know in the comments down below if you're cool with that. And if so, I'm going to jump right in. Okay.
So the first thing you got to understand, this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious. Okay. I talk a lot about this. If you've ever been to my selling online event, I go deep in this, but from a standpoint of like helping, like learning how to sell people stuff, right? Because I'm having a conscious conversation with somebody, but if I want to sell them, I'm actually, um, I'm speaking in a way that I'm speaking directly to their subconscious mind because that's what gets them to break their false belief patterns, gets them to move, and you have to understand how to do that. So I have a whole event about that in context of selling.
But this one, I want to explain it in context for you just understanding your life and why you do the things you do and why you sometimes don't do the things you want to do, right? And it all comes down to this conscious and subconscious, like how these two minds of ours work, okay? And I can get deep into like the... you know, the science behind it. I just want you guys to understand what you need to understand to be successful with it, okay? So the first thing you understand is that, like by default, when we're born as kids, like we're blank slates, right? And everything we're learning is patterns. We're learning these patterns and they get ingrained into our body, into our mind. And that's like, That's really what's happening.
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