The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Wed, 19 Mar 2025
In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success! Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers. We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales. Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed! Key Highlights: The Revolving Pricing Method: How to make time itself a profit center you Why most book funnels fail and how pamphlets are creating better conversions The psychology of pricing: How small tweaks can significantly impact retention How controversy fuels audience growth (and why avoiding it keeps you invisible) Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes! Resources & Links Mentioned in This Episode: Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Who is Taylor Welch and how did he start in marketing?
Yeah, fascinating story. So I was on staff at a church in Memphis, Tennessee. And I mean, most people don't go into the ministry to get rich and stuff. It's just a mission. But we were struggling so bad. My wife and I, we had just gotten married. And I was 20, uh, 22 and the, the church was growing fast and it was, it was awesome.
But I started sort of feeling like, um, maybe I wasn't like born for vocational ministry. And, and then I had to figure out what to do with that. Cause you know, like your whole life you trained for one thing. Yeah. And then you, that thing in New York, like I have no skills. Like, I don't know what to do with anything. Like all I knew how to do is play music and like lead worship. So, um,
I transitioned because of a friend of mine into just volunteering at the church. We had a joke at the time. We're like, we're going to promote you to volunteer because it was so many hours, 100 hours, 90 hours a week. And so I went into this real estate organization, and I started learning real estate. It was my first, like, full-time non-ministry job.
And because I was trained a little bit like you, where it's like, man, we'll just work constantly. Yeah. I took off because I was this kid who could work 80 hours a week, didn't get tired. I just loved to work. And so I grew there for a little bit. And then one day, my wife bought a course online about how to get salon clients from direct mail. I was like, what is direct mail?
Uh, how do you, how does that work? So I started going through this course and then, um, I think it was like an ad, an advert or something from, uh, John Carlton. Okay. And it's the copywriting master. Copywriters. Yeah.
oh gee yeah and um i bought it and i just put it on a credit card and my wife was like what are you doing like we can't even afford groceries i was like i can figure this out like i don't know what copywriting is i think that copywriting was like protecting your songs with the u.s government but i think this is a different kind of copywriting it's spelled different so it sounds very similar yeah like how are you making millions of dollars copywriting with the government i don't understand that um
And so I started going through it and learning that everything we see online is written in a specific way. It's not just random. And I started practicing with my wife's salon. So I was like, watch this. Let's buy a direct mail list on a Discover credit card. So she's like losing her mind. She's like, we're going to go broke.
I'm like, no, John Carlton said that you could write letters and send them and people will pay you money. So we bought this list. I wrote this letter. And if we're being honest, I like more copied a letter. I didn't really write it. I didn't know how to do that at the time. And we sent it out of the mail. And the longest three days of my life went by after we sent these letters waiting.
And then she, yeah, I was like, this didn't work. This is a scam. And she got a phone call. Then she got another one and she got another, she got like six clients from 50 letters that we sent out. And I was blown away. I was just completely obsessed at that point. You know when you just train on something and then it works? It just makes you obsessed with it. And then I bought, dude, everything.
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