The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
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Yeah, fascinating story. So I was on staff at a church in Memphis, Tennessee. And I mean, most people don't go into the ministry to get rich and stuff. It's just a mission. But we were struggling so bad. My wife and I, we had just gotten married. And I was 20, uh, 22 and the, the church was growing fast and it was, it was awesome. But I started sort of feeling like, um, maybe I wasn't like born for vocational ministry. And, and then I had to figure out what to do with that. Cause you know, like your whole life you trained for one thing. Yeah. And then you, that thing in New York, like I have no skills. Like, I don't know what to do with anything. Like all I knew how to do is play music and like lead worship. So, um,
I transitioned because of a friend of mine into just volunteering at the church. We had a joke at the time. We're like, we're going to promote you to volunteer because it was so many hours, 100 hours, 90 hours a week. And so I went into this real estate organization, and I started learning real estate. It was my first, like, full-time non-ministry job. And because I was trained a little bit like you, where it's like, man, we'll just work constantly. Yeah. I took off because I was this kid who could work 80 hours a week, didn't get tired. I just loved to work. And so I grew there for a little bit. And then one day, my wife bought a course online about how to get salon clients from direct mail. I was like, what is direct mail?
Uh, how do you, how does that work? So I started going through this course and then, um, I think it was like an ad, an advert or something from, uh, John Carlton. Okay. And it's the copywriting master. Copywriters. Yeah.
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