The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
19 Mar 2025
Who is Taylor Welch and how did he start in marketing?
Yeah, fascinating story. So I was on staff at a church in Memphis, Tennessee. And I mean, most people don't go into the ministry to get rich and stuff. It's just a mission. But we were struggling so bad. My wife and I, we had just gotten married. And I was 20, uh, 22 and the, the church was growing fast and it was, it was awesome.
But I started sort of feeling like, um, maybe I wasn't like born for vocational ministry. And, and then I had to figure out what to do with that. Cause you know, like your whole life you trained for one thing. Yeah. And then you, that thing in New York, like I have no skills. Like, I don't know what to do with anything. Like all I knew how to do is play music and like lead worship. So, um,
I transitioned because of a friend of mine into just volunteering at the church. We had a joke at the time. We're like, we're going to promote you to volunteer because it was so many hours, 100 hours, 90 hours a week. And so I went into this real estate organization, and I started learning real estate. It was my first, like, full-time non-ministry job.
And because I was trained a little bit like you, where it's like, man, we'll just work constantly. Yeah. I took off because I was this kid who could work 80 hours a week, didn't get tired. I just loved to work. And so I grew there for a little bit. And then one day, my wife bought a course online about how to get salon clients from direct mail. I was like, what is direct mail?
Uh, how do you, how does that work? So I started going through this course and then, um, I think it was like an ad, an advert or something from, uh, John Carlton. Okay. And it's the copywriting master. Copywriters. Yeah.
oh gee yeah and um i bought it and i just put it on a credit card and my wife was like what are you doing like we can't even afford groceries i was like i can figure this out like i don't know what copywriting is i think that copywriting was like protecting your songs with the u.s government but i think this is a different kind of copywriting it's spelled different so it sounds very similar yeah like how are you making millions of dollars copywriting with the government i don't understand that um
And so I started going through it and learning that everything we see online is written in a specific way. It's not just random. And I started practicing with my wife's salon. So I was like, watch this. Let's buy a direct mail list on a Discover credit card. So she's like losing her mind. She's like, we're going to go broke.
I'm like, no, John Carlton said that you could write letters and send them and people will pay you money. So we bought this list. I wrote this letter. And if we're being honest, I like more copied a letter. I didn't really write it. I didn't know how to do that at the time. And we sent it out of the mail. And the longest three days of my life went by after we sent these letters waiting.
And then she, yeah, I was like, this didn't work. This is a scam. And she got a phone call. Then she got another one and she got another, she got like six clients from 50 letters that we sent out. And I was blown away. I was just completely obsessed at that point. You know when you just train on something and then it works? It just makes you obsessed with it. And then I bought, dude, everything.
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