Taylor Welch
Appearances
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so it almost creates this asset. Like there's an asset that I've paid for. I already have my onboarding covered in this community. So it's super easy for people to come back in. That helps retention too, because reactivation just plays against your turn. Yeah. You know? Interesting.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah, fascinating story. So I was on staff at a church in Memphis, Tennessee. And I mean, most people don't go into the ministry to get rich and stuff. It's just a mission. But we were struggling so bad. My wife and I, we had just gotten married. And I was 20, uh, 22 and the, the church was growing fast and it was, it was awesome.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Anyway, so when someone leaves... We let them pause just because I'm like, I feel like 97 to like 30 grand is a big, unfortunately big jump. Okay. Well, if you need to take a break, like you're having a baby or something like your baby and come back.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Cause they lose, they lose all the curriculum, you know, like in, in older, the older model is, is if you, if you paid, you know, I think our first high ticket program was a thing called client kit back in the day and client kit, we ended up getting into like 12 K and it was 12 K for eight weeks. And, um, If you left, you still had access to all the material because you paid $12,000 for it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But with this, it's different because you're not really just paying for the curriculum. You're paying for the onboarding, the audits. You're paying for us to look at someone's business. You're paying a lot to get us to peel back the layers. And then the curriculum, which there's... Right now there's 1,100 hours of curriculum. So nobody's going through 1,100 hours. It's way too much.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It's just exhausting. So we actually go on a QBR system, which is part of the revolving price method, which is every quarter we're auditing somebody again and then pointing them in different directions based on what their business needs, which keeps the wheel going.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then if somebody is like, I need to take a break for a couple of months, they don't get access to all of the curriculum because they didn't pay for that. You know, that's not – it's just part of being in the community. And so some people even are like – some people get upset with that. They're like, I paid $30,000. How am I not going to have this? So you can have it for $1,500 a month.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It's yours. It's a membership. Like you can't – Netflix, you can't join Netflix and cancel and be like, where are all my movies? They're like, what?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It doesn't work that way, you know.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
If you go to wealthyconsultant.com and then go to products, the link is right on the page. So it's wealthyconsultant.com slash revolve, but it's also on the site. Cool. And it's $3. Yeah. Nothing.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Okay, cool. We lucked into this, and then I started studying it. And when I started studying it, I was like, oh, my gosh. Bro, this is going to change the world. So we call them pamphlets because it's not a full book. It's like revolving price I think is 50 pages. And then we have five or six others. They're 40 to 80 pages each. So it's not a full-length book, which is why it's cheaper.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But I started sort of feeling like, um, maybe I wasn't like born for vocational ministry. And, and then I had to figure out what to do with that. Cause you know, like your whole life you trained for one thing. Yeah. And then you, that thing in New York, like I have no skills. Like, I don't know what to do with anything. Like all I knew how to do is play music and like lead worship. So, um,
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But one of my marketing guys was like, we need to do a course on like how to scale your business with pamphlets. I said, that sounds great. Let's do it. So we started writing the copy and I started researching it. I was like, bro, you know what's crazy is –
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
pamphlets were the like the way that you got messages out in like the 1700s we they didn't write books their books were way smaller and the book industry actually started changing what they would put in the books the bookstores because if they were going to go through the labor of putting it on a shelf they wanted it to be a full-length book that they could charge you know twenty dollars twelve dollars but like the american revolution like
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It's all pamphlets, these newsletter things. They're like 20 to 30 pages at a time, just chunks of material that are sent out on different topics.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That is epic. I didn't even think of it to ask you. I should have asked you. It was like, what's, do you have pamphlets in your library? They're so fun. It's almost like when you look at history, you see what civilizations and cultures get used to. And then technology will advance and economics is a piece of technology.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So we have to look at economics as a technology in and of itself, like the financial systems of the world. And a lot of cool stuff that we used to do, we don't do anymore because it wasn't beneficial to the profit centers. And so I started writing this page. And I was like, dude, Benjamin Franklin used to write pamphlets. And he lived like, what, 300 years ago.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So we're going to basically position this as like a lost 300-year-old technology for getting messages into the world and scaling movements. So how do you build a movement? Look at the American Revolution. They were all pamphlets. That's what built the movement of the United States. Pamphlets.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And that's being forgotten because now when people think about publishing information, they think about writing a book. But back then they didn't. It was more rare. They would just write a theme, put it in a pamphlet. And so that's going to be our big idea for it is bringing back this forgotten technology of disseminating information and how to create a movement with a pamphlet.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
We have Revolving Price. We have Offer Design Toolkit. We have Automated Upgrades, which is really cool. That's our biggest pamphlet. It's like 80 pages. And I'll send it to you because it's awesome. It's our CS director who's a data analyst. And so he has figured out in the last year and a half how to basically take a community and run data analytics through it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so we like know how many times people log in, how many times they send messages on platform, how many times they come to an event. And there's a correlation between the most fascinating piece of this is the number one data that contributes to retention is messages sent on platform.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I transitioned because of a friend of mine into just volunteering at the church. We had a joke at the time. We're like, we're going to promote you to volunteer because it was so many hours, 100 hours, 90 hours a week. And so I went into this real estate organization, and I started learning real estate. It was my first, like, full-time non-ministry job.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's it, which makes sense if you think about it because it's community, it's engagement, it's relationship, it's all of these things. And so if we can get somebody to start sending messages and connecting with people inside of our ecosystem, they stay way longer than if we can just get people to events.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So that book goes through all of the five human emotions that we program into onboarding and the four different styles of connection that we have to make with clients so that they stay longer and get what they want. And it's just a bunch of data. He's like a big nerd. So it's super cool. But that's $3 too.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then we have a pamphlet coming out in March called Quantum Growth Track, which is about – value design. So everyone is focused right now on how do I 10X? How do I scale to the moon? But then you see a lot of people who can't do it, but they're really smart. They're brilliant, but they can't get themselves to do what they need to do. And I started studying values.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And what I realized is that self-sabotage is the brain trying to protect itself from From a value that if you scale a business, that's one value. And then if you're a bad parent, if scaling a business means you're a bad parent, that's a conflicting value. And these values just fight to the point where you get so unhappy and so unmotivated.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so it's got a lot of neurochemistry in it as well around like, dude, what happens to a person when they have no norepinephrine, no serotonin, and no dopamine? That person just... falls asleep, like they can't do anything. And so people get hoorah and they get all excited, but if they don't find the values, no discipline will help a person self-cannibalize or self-harm. You can't do it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
You can't lay down in front of a train coming on train tracks. Your body will force you to get up off of that, out of self-preservation. And if we view something that we've set as a goal as a train running at our head, We will turn it off. And then we're like, what's wrong with me? Why can't I scale anything? It's like it has nothing to do with your skill.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It has everything to do with two values that are fighting each other. And so that's going to be 65 pages. When's that one coming out? I want to read that one. End of this month. I'll just send it to you.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
They're all digital. No physical. No, but maybe we should. After hearing you talk about collecting the pamphlets, maybe we should do physical ones. I'm changing my mind on that.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah. We still do. People love the newsletter too. Do you send the Success Seekers, do you send in a physical newsletter or just digital?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And because I was trained a little bit like you, where it's like, man, we'll just work constantly. Yeah. I took off because I was this kid who could work 80 hours a week, didn't get tired. I just loved to work. And so I grew there for a little bit. And then one day, my wife bought a course online about how to get salon clients from direct mail. I was like, what is direct mail?
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
yeah yeah okay yeah we do we we get a lot of people who um a couple thousand people who still get the physical newsletter and they kind of love it it's just a different it's a different thing i'll get pictures of people who have it like on their kitchen table and coffee you know but i think the pamphlets you've changed you've changed my psychology i think i'm going to do that i think it's i still like when um when we first launched i mean this is pre-click forward my very first um
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then in a hundred years, it's still. It's like me should buy one eBay. Bro, like that's the thing. I'm like, man, you know, there's no physical copies of this stuff. So I'm screwed. So we need to get that out into the world. It's pretty cool.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah, I think about it like an automobile. I was talking with Garrett White about this like a year and a half, maybe two years ago. Seeing him speak at your event, I was like, bro, this is a full-grown grizzly bear.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
in the wilds dude is just a force but it's like a automobile so you have your vehicle that is your core premium like it's it's everything that you want for people it will take someone anywhere they want to go which is quite difficult
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
um to to sell mass market because like not everyone's going to buy a ferrari there's not enough of them and it just it won't work but then you take pieces of this vehicle pieces parts and you can offer this to the market so if they don't need like if somebody just needs to repair a a car they can get on and, and they can buy the part that they need and do it themselves.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But there's a lot of risk and we're very upfront about this. If, if you want to like go into your like Tesla and just buy a piece and get under there, there's a lot of risks to that. Like, first of all, you could blow up, um, You could also break the car like you don't know what you're doing. And if you weren't like licensed and certified and trained on how to do it, there's risk involved.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so it's the same concept like revolving price is my method of pricing psychology. How do we how do we build the psychology of pricing for an entire business and a little bit of client client services? Then offer design toolkit is my methodology.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
philosophy on how to build something that people are like they need but now now they don't just need it they want it so aligning need and want together then quantum growth track is when people know that they're not moving fast enough and that is it has something to do with their brain but all of these pieces by themselves only fix like that one thing and there's risk in the improper application of that thing just like fixing a vehicle so what people will do is
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
This has happened last week. Somebody came in, brand new client. I think they're like two weeks old. They bought Revolving Price like three months ago. They started implementing it, but they missed the piece. So the way that the pricing was set up on the back, it wasn't correct. And so they sort of have it, but they sort of don't.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And they're like, I should have just hopped in to like implement it. And like that, that's the point. Like you can buy the piece online, but unless you have the mechanic who can actually install it. So that's like, he read that it's in the first chapter of every pamphlet. It's just like, look, This is awesome. This will work. It'll do what it's designed to do.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Uh, how do you, how does that work? So I started going through this course and then, um, I think it was like an ad, an advert or something from, uh, John Carlton. Okay. And it's the copywriting master. Copywriters. Yeah.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But if you aren't trained on how to actually build it, have a conversation with us. And we'll tell you. If you don't need us, we'll just be like, do it on your own. And if you do, we'll tell you. Because we have a pretty limited cap on our main crew. Because I don't... really want 5,000 clients again. And maybe that's like my values that I need to fix. Like maybe you could deprogram me.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But when we had that many clients, it was so exhausting. So now I have the caps where it's like, I can only really work with like 200 people at a time. So there's like a legit waiting list. So people get on the call, maybe we can't help them, but they have to wait a little bit. And that's kind of a different piece of revolving price too, is like pricing psychology.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
People always want what they can't have right now. And you have to play with this line because if they want it but can never have it, it will hurt your business. But I like the waiting list concept in the middle, and that's in the very beginning of the book. So we get a lot of calls that people are just like, I want to make sure I'm implementing this right.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then we're like, bro, your whole business is screwed. Don't even worry about revolving price. You have nothing. And then sometimes they'll become clients, sometimes they don't. But it's fascinating how fast these pamphlets move. And they're just liquidating at 100%, 150%. For a lot of different reasons. I think it's the price, like $3 is instinct buy. You don't really have to think about it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But it also, it's so specific that people don't spend a lot of time thinking about whether they need it or not. They just kind of know. Because we're not trying to sell nine things at once. Do you need help with your brain? One thing, like they know they're self-qualifying quickly. And then with the way the ad platforms work, they're only like, you know, then looking for people that are like that.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
oh gee yeah and um i bought it and i just put it on a credit card and my wife was like what are you doing like we can't even afford groceries i was like i can figure this out like i don't know what copywriting is i think that copywriting was like protecting your songs with the u.s government but i think this is a different kind of copywriting it's spelled different so it sounds very similar yeah like how are you making millions of dollars copywriting with the government i don't understand that um
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so I started going through it and learning that everything we see online is written in a specific way. It's not just random. And I started practicing with my wife's salon. So I was like, watch this. Let's buy a direct mail list on a Discover credit card. So she's like losing her mind. She's like, we're going to go broke.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I'm like, no, John Carlton said that you could write letters and send them and people will pay you money. So we bought this list. I wrote this letter. And if we're being honest, I like more copied a letter. I didn't really write it. I didn't know how to do that at the time. And we sent it out of the mail. And the longest three days of my life went by after we sent these letters waiting.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then she, yeah, I was like, this didn't work. This is a scam. And she got a phone call. Then she got another one and she got another, she got like six clients from 50 letters that we sent out. And I was blown away. I was just completely obsessed at that point. You know when you just train on something and then it works? It just makes you obsessed with it. And then I bought, dude, everything.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Which makes it- 100%. And then you have these haters-
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
that are on your videos and then you've got your fans that are arguing with the haters and dude there's chains of like 200 comments of just a threat and it's like my crew fighting with some new person yes it's weird you like almost learn to talk about the things you're afraid to talk about because other people are afraid of it too and then they just like resonate with it hardcore yeah
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's really cool.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
I'll bring it with you.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It's youtube.com slash Taylor A. Welch. And the TWC book, we do have a link for you. It's wealthyconsultant.com slash Russell.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
It's less overwhelming for you and the audience. Like it's less overwhelming on both sides. Yeah. So fascinating. I'm going to go through all my old pamphlets now and
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
That's it. Thanks for being you, man. I look up to you. So a lot of people do.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Todd Brown was buying his stuff. I hopped into Dan Kennedy's, which you own now, which is crazy. Yeah. Like the DKIC, I got into that. And I just became – I turned to the same work ethic I had in ministry kind of on for learning this new skill set. And I was only at the real estate company for 13 months before I was making about three times what I was making in yearly salary.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
from working weekends. And so I had a conversation with the CEO and I said, look, I'm going to go do this thing and transitioned out and started taking copywriting class. And that lasted for eight months. And then we started traffic and funnels back in the day, which grew ridiculously fast. And then we started another one and then that was started.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then about four or five years after that, we were like, you know, doing $3 million a month. And it kind of grew out of control. And then we had a lot of issues from learning how to hire people because copywriting and management is, Nowhere near the same skill set. So I had to learn all of those issues.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But it was really organic, and it just came because I got really lucky to be born on the cusp of people like you and Frank Curb and people who were presenting information. You couldn't find this stuff 50 years ago, 30 years ago. It was ridiculously hard to do. And so I think I got lucky in that I could go to Google, find –
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
russell brunson you know i read all of your books they came later um a lot of your stuff and just learned from these people who had done it already and then started tweaking so what is i think what is maybe picasso is like you have to learn how you have to learn all the rules so you can break the rules so i went through that learned all the rules and then started experimenting um and here we are like 11 years later
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Pamphlet, like a pamphlet. We call them pamphlets.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah, 100%. So this hit me when Traffic and Funnels was getting big. It was on like the high ticket model, which I think at the time was like you have something that's like eight weeks or 12 weeks or a 12-month mastermind. So people kind of had two different program tiers. They had one and they would ascend. So they would do an ascension model.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But the thing that started stressing me out is every month I really kind of had to backfill the – the number of clients we did the previous month just to keep the wheel going, which to an extent is every business. But I wanted to figure out a way to break that. I wanted to figure out a way to like – I wanted just the passage of time just to be profitable for me.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And I was like, I know that you can do this. You can think there's a way to think this through and design it differently. And then my wife actually one day bought a new car, and it sort of struck me that – You buy the vehicle, but then you are responsible for the premium cost of operating that vehicle. Like, you wouldn't buy a brand new car and then call the dealership and be like, I'm out of gas.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Send me a gas card. They'd be like, what is wrong with you? Like, you're responsible for the... the ongoing utilization of that vehicle. You look through nature and nature is the same way. Things that are unhealthy die and things that are healthy grow.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Doing great. That was a bold move, bro. Giving me 45 minutes when we had never met before. I was like, Russell is brave. I was like, I have to do a good job or else he's not going to be my friend anymore.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so it's like, I think we can split this apart into almost modeling what insurance companies and car companies and pretty much everything else uses to price good services and et cetera. And so I, we created a hybrid system.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So when somebody comes in and I'm sure you guys are the same way, there's the bulk of the work on the company is usually in the first engagement, like the first three months, the first one month or six months. And so we charged more for that. So that's like the previous high ticket thing. And then we put a residual on the backend that is tied to the experience of
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
included in the products so for us right now chamber is is one of our masterminds and and we started really low we just were doing like 15k to onboard and process you and get your data and get your team's data and pull you in kind of like a doctor's office you know you go to a doctor you've got to pay for them to like diagnose everything and look at it but then the the solution is
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
is a different thing you've got to pay for that separately and so we ended up pioneering a model where people pay us to get in and get access to our tools our models our diagnostic tools we have eight different things that we go through when a business owner joins in the first 30 days and then from there them utilizing that on an ongoing basis has a be attached to that.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then I also wanted to do like no contracts. So we don't do any contracts either because I wanted the issues that come to a head with clientele to be brought to the surface immediately. So this, the moment that somebody churns, whether it's month three, month 11, month 15, I want to see that issue. And our data was really dirty with, with TF because people would have a 12 month thing.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
They would get bored with it in six months because, But they would never say anything because they had access for a year. So they would just kind of stick in. I wanted to pull that data back up further so we could optimize. So it's super risky to do this because you can have people come in and leave in two months or people come in and leave in three months.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But what happens to a machine is like a garden. Like as soon as you see like a plant that's not looking so hot, You like go outside. I was like, the plant doesn't look, one plant is not like the others. That was like wilting. It doesn't look very good. You fix it immediately because the feedback is very up into the optics.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then there was a secondary benefit in that I realized six months in that I had no fixed burn anymore. All my burn was covered from just the membership fees. And I think it was like Brad got all lit up about this. I remember him standing up in London at an event. It was like the 30th of September into like the 1st of October.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And the second day he came in and he stood up and he's like, look at this. And he's got his phone out and his stripe. And he's like, my whole burn for the month of October is covered. I was like, bro, that feels really good, doesn't it? He's like, it's incredible because you don't have to sell anything this month to pay for a fixed cost structure.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And so if you do it right, you end up building your client services around this monthly fee. to ensure that people want to be engaged. And we just find it really easily. Our churn right now is like 7.5%. Average client retention is 18 months, which I think is going higher. The business is only two and a half years old. Still a really new business.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
roll into 8 to 12 of the onboarding so we we've raised the prices since like once we tested it yeah so if you're going to do 30k onboarding then you know 2500 to 3500 a month interesting yeah huh what other industries have you guys helped implement that in besides just like what you're doing like some of your clients i'm curious other other interesting ways that people are using it
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
chiropractic it works well in chiropractic which for them they're just now getting to that point of like um you can pay a monthly fee and get like unlimited adjustments so you have to price it right or else you're just underwater you know somebody comes every day for an adjustment you're gonna lose you're gonna lose money um But yeah, we have chiropractors who are using it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Obviously, consulting is easy because you can build the tools. We have a couple of gyms that are starting to use this. So when you come in and sign up for the gym, it's like, we're going to do these tests and we're going to basically help you set up a plan. But gyms are already on monthly. So the only thing that's different with gyms is you put an onboarding on the front of it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
But most gyms are already doing it. So I think it's less of a revolutionary idea for all industries. Because the industry is already doing a lot of this. It's super revolutionary for a consulting program to have both of the high ticket structure and the monthly recurring structure at the same time. That's where people are not doing it as much.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Yeah. At events, we typically comp the price of the event, so we discount it down. And then at events, too, the only difference with the pitch is at an event, we'll typically take the onboarding and break it into chunks. So let's say it's $20K onboarding and $1,500 a month. So let's say somebody paid $5K to come to the event. We'll comp that. And so that's discounted out of it.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
And then it's 5K for three months for the onboarding. But the recurring starts month two. So we 5K, then 6,500, then 6,500, then 1,500. And then when people end up, sometimes they'll pause, like they'll leave for a second. But then they can come back in and they never have to pay their onboarding again because we already have their data.
The Russell Brunson Show
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
So there's no reason for us to re-onboard them and charge them. So we have a lot of people who will say, hey, I'm really busy right now. I can't come to any of the events. So I'm going to take a break. I'll come back. And then four months later, they'll come back in because it's like it's $1,500 a month for this event. to compare it to like 50, 60, 70K everywhere else.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And I gave him a hug. And you can't feel everyone's energy online, but when you meet them in person, it's like, whoa, this person's big. There's a story in the Bible about a guy named King David. Anybody heard of him? Yes or no? David. David. Whatever. And so there's these mighty men of David.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I reached this point of no return. I was walking on a beach with my wife. We had taken a vacation. It was about six months, four months after this had happened. And any Jesus people? Yeah, cool. But I'm a Jesus person, and I was walking on the beach, and I was praying about this. I was like, what am I supposed to do? The best business consultant of all time is Holy Spirit.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
He's way better than any of us. And I was like, what do you want me to do about this? And I feel like God spoke to me, and he was like, I want you to give these companies away. I was like, no, that's Satan. Rebuke you. Never. Not today. We had just gotten professionally evaluated for $78 million. It was a big deal. And he was like, give them away. And I said, I'll make a deal with you.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
If you tell my wife, I'll do it. And if not, you're the devil. So we ain't doing it. Anybody relate with this? Because hearing from God ain't that hard. Obeying God, very different. It's very different. So I get home to the Airbnb that we're staying at. And I say, hey, Lindsay, I think God might have spoken to me, but probably not. Caveat.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I feel like he told me to give the businesses away completely. And she begins to cry. And I was like, yes. I knew this wasn't God. And I said, well, it's okay. It's okay. We don't have to. Come here. Let me comfort you and whatever. She said, no, no, no. God told me that you were going to have to do this two weeks ago. And I said, I'm not telling him.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Anybody have to make a deal with God that backfires? Like, what was I doing negotiating with God? I said, okay. And the key, the trick to obedience, let me tell you this real fast. I'm going to teach you something that will change everything about your life forever.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
The key to obedience or power, regardless of whether you believe in it or not, is you have to obey before you can talk yourself out of obeying. Like, it's like getting in a cold plunge. Where you do not want to get in the cold plunge. But if you can just get in before your brain realizes that you're killing yourself in a cold plunge, then you're good. And so I just fired off an email.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Some of you are feeling this way right now. Like, this is what I need to do. But rationally, you just do it before you can talk yourself out of it. And your life becomes fruitful as you obey. Does this make sense? Yes or no? So I did this. I gave them all away. I sent the email right then. Sent it to the attorneys.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And then all hell broke loose, and I had to test the lesson that I learned in the previous system. You see what I'm saying? Like, you get the download, then you get to test the download. So everybody walks away from these conferences. They're like, what did you learn? Decisive. Move. Obey. Invest. Well, you're going to have to test that lesson. In your real life.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
That's how you get authority over the principle. Yes or no? You with me? Here's what I learned is that the time between struggle and breakthrough can be skipped. It can be jumped. Somebody say jump. Jump. Why would you want to go through it? You can skip it. Why not skip it? So let's pivot. Can I go deeper? Yes. David Hawkins, one of my favorite authors, he wrote a book called Power Versus Force.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
This has nothing to do with what I'm talking about, but we've got to hit Russell before we keep going because he gave me this mic, and so I'm going to use it. And there are these people around David that are warriors, crazy. One of them, Abishai, he like kills 300 people by himself. Joab, crazy people. But what's fascinating when you study this,
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Anybody read it? Power Versus Force. Force is not where you want to be. You want to be in the realm of power. Here's what he says. To be a success, it is necessary to embrace and operate from the basic principles that produce success, not just imitate the actions of successful people. To really do what they do, it is necessary to... Be like they are. Success leaves clues. It's true. We know this.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We've been taught this. Tony saved us, and he taught us this principle. But the problem is, if success leaves clues now, we actually have to go back and find out what they were doing then to model that. Does this make sense? Yes or no? Sonya, how are you feeling? I'm good. We good. We good. The struggle can be skipped. And the things that you think take 10 years can take six months.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
They can take a month. We're going to go deep into some of like quantum entanglements. Let me say quantum. You want to be real smart to your friends? Just be like quantum. That's all you got to say. Who are you voting for? Well, in the quantum world, this already happened. So, cha-ching, you are the smartest person.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
But I have to because we have to get off of this old linear system, which is what is the linear system? Two plus two equals four. A equals B, then leads to C. It's like do-do-do-do-do. But in the real world, you can skip all of it. if you know the rules. Real quick, turn to somebody next to you. If you're in the chat, say this in the chat.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Tell someone something you've been waiting too long to have, but today you've made the decision that you're going to get it. Go for it. You guys got it done? You told the person next to you? All right, so let's break this down. Let's speed it up. Somebody on the front said, I want to finish my yard. Let's round of applause for him for the honest answer. What did you learn at ClickFunnels?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Well, I learned how to do quantum entanglement to finish my front lawn. Epic. Epic. All right, let's go a little bit deeper. Let's go a little bit deeper. Here's what I want to challenge you on a little bit. Challenge you on a little bit. When you can tell when somebody has a message to say, can't you? You sort of feel it? Okay. How can you tell? Yeah, how can you tell? They're expressing it.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
They're talking. Are they whispering it? No. Are they mumbling it? No. Okay, you guys got a message? Yes. You got something you want? Yes. Okay, when we turn to someone and we tell them, instead of going, oh, I really want to do this. How about we just actually tell them? Own it. Own your power. I want to finish my lawn. All right, here we go.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
If we do jump into this new realm, so we have this dichotomy happening. We have the first heaven, which is the physical realm. This is your touch, five senses, smell, taste, everybody knows that. And then we have the second heaven, which is the world of the emotions, the thought, the soul. And then we have the third heaven, which is the realm of the spirit.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
All power starts in the spirit, communicates through the portal of the second heaven, which is your emotions, and then manifests in the first heaven. Do we get it? Okay. So you're like a spirit person in a body. Okay. So sometimes what will happen is if we want to activate, boom, trigger the algorithm, what we have to do is we have to allow ourselves to feel.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
This is one of the most intelligent rooms I think I've ever been in. So thank you for letting me be here. Like, I don't always say that. You can ask my team. Sometimes I'm like, oh, they're dumb. We're going to have to work up real hard to get them there. Proverbs 11 says, through knowledge, the righteous are saved. So there's some utility in not being dumb. There's a lot of utility.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
It's years ago, these men were on the front lines of the Israelites afraid of a giant. It's the same people. What changed? There was a multiplier injected into the mix. Russell Brunson, oh, he's a multiplier, man. And I think he's about to go to a new level. If you agree with that, give him something. Give him something. Give him something. I don't know where he is, but thank you.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
God, through all the Old Testament, he's like, my people are destroyed for lack of knowledge. My people are destroyed through lack. He's like, they're so dumb. Then you come to ClickFunnels, meet Russell, and you get real smart. But we can't let the intellect overtake the spirit because when the spirit meets the human analysis, we shut it down because we forgot how to feel.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So anyone who's like saying your feelings don't matter, it just means that they've achieved part but not all. They've gotten close but not all because what drives the human condition is getting the download from the spirit, which comes from right here. When you get here and you live here, everything speeds up. Say speed up. All right. Online, are we good? Have I lost you? Are you still here? Okay.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
If you go into this realm, there are some things we have to believe about it. And just show of hands, do I have permission to program a little bit? Like, do you trust me enough to go in and tinker? Let's see. Okay, let's do this. I'm going to share some things. Failure in this realm, in the realm of the spirit, it says nothing about you. It's not a thing.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Failure doesn't really exist in the spirit. Failure is what we have invented as humans to bring attribution to things we don't understand. Just like time. What is time? Albert Einstein is writing a letter to one of his best friends. He's losing his mind because his whole life he's been on the Newtonian train.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And then he realizes that everything is chaos, and it doesn't follow the rules, and he's losing. He's going crazy. He sends a letter to his best friend, and he's like, I don't know how to explain that time is a perception. The time is the same way. Humans invented time so that we could experience little bits without messing up the whole thing. Does that make sense? You sure?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Pay your dues doesn't exist in this realm. There's no such thing. You don't pay to play in this realm. You pay to position. You pay to position. And the payment is sacrifice. It's not always money, but sometimes it is money. And you have unlimited tribes. Some say unlimited. Anybody play video games? It's like you play and it's like die, die, die, die, die, die. You make it.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Expansion pack, boom, next level. You're willing to die like 20 times just to get the next fight. This is sort of similar in like the spirit worlds, okay? There's no such thing as failure in the spirit realm. What there is is there is learning. So let me prove this to you and break it down. We're going to go to the slides. I'm actually doing a really good job using the slides.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I feel like I may deserve a clap for that. I was like, man, there's this one speaker, and he just, like, made everyone clap for himself the whole time. We didn't learn anything, but we clapped for him. You've got belief. Let me say belief. Belief is the driver of everything. Anybody ever experience self-sabotage? Man, I want to do this. I just can't get myself to do it.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And I'm going to try again the next day. Like, how many of you enjoyed, for real, Annie's story yesterday? Yeah. Oh, my God. It's so powerful when you get to meet someone at the bottom because that's where you see them. That's where you see them. But you have belief. Belief drives everything. If you've experienced self-sabotage, here's what you're experiencing.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You're experiencing a value system that's only getting met by not moving forward. Make sense? We too deep? You want me to come back up? Stay here? Okay. Okay. If you believe that you can either be a good dad or have a big business, do we see the problem? We have two value systems. Think about your values, antennas sticking up out of your head.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
They go out into the world and they attract certain things. You've got these like radar, LIDAR systems. What your brain's gonna do in the spirit world is it's going to simultaneously try to attract both. It doesn't prioritize them the way you think they do. It's going to say, hey, build the business. Boom, we built the business. We got it. We got it. Hey, be a good dad. You're failing. Boom.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Got to go back over here and be a good dad. Hey, your business is failing. Boom. Switch back over here. And then 10 years go by and somebody's going back and forth, back and forth. Anybody ever felt this? No matter what I do, it's like I'm not moving forward. Two steps forward, one step back. One step forward, two steps back. You want to delete that? Eliminate it? Say yeah. Say yes, please, baby.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Thank you for being here. Okay, we're going to dance a little bit. We'll have some fun. I have some slides. I don't know if I'll use them or not. And we're just going to hang out. Do you have something to take notes with? Is this room like crew, family? Like you know who they're voting for? Not there yet. Soon. And very soon.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So here's how we do it. We have to change our belief. We can't just focus on behavioral modification all the time. My five-year-old, I walked into the living room the other day, and I'm glad God hasn't killed us all because as I learn how to parent my kids, sometimes I'm like, disappear, like disappear. She's in the living room, and I walk through, and we have a nanny.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And I see her go on the nanny. And then he says, what did you do? And she goes, she growled at her nanny like a little baby bear. I said, Kate Wiles. Her middle name is Wild. I said, apologize to your nanny. And she said, I'm sorry for hitting you. It was a behavioral modification. That ain't going to work. That's not going to work. But as business owners, that's all we do.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We're like, if I do A, maybe I'll get to B. But if the identity doesn't change, then your antennas will just force you back. This is why God always changed people's name. If they told him what to do, but he didn't change how they called themselves, it won't work. You have no command over the spirit if you're using an old name for a new assignment. Make sense? This is why it's really hard.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
When you feel like you're going from one season to another. Because if you fall in love with your assignment, you will never be able to step into the, if you think your assignment is your identity, then you're going to have to drag that thing around like a ball and chain for the rest of your life. So we have to chase the identity, not the assignment. Does this make sense? Yes or no?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You want me to keep going? Nugget. Nugget. This is actually a pretty difficult room. I'm surprised. Surprised. A little bit, you know, because you guys are just taking it all in, and I'm like, do I have something on my face, or are you just listening because your brains are working the whole time? So I just, I respect your intelligence.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
All right, beliefs. Let me say belief. Next, next, next. Let me say next. We have our thoughts. Now, our thoughts are different than our beliefs. Here's why. Our beliefs tell us what to feel about our thoughts. Here's an example. Anybody been stuck in traffic? Yeah, bad traffic. Drivers, they should be illegal. You can't vote. You can't live here. Like, it's awful. In Nashville, especially.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Raise your hand if you have something in your life that you would like but you do not yet have. All the way up. What we're going to do today, and this is my main job, I want to help you get these things. I want to speed them up for you. I want to make them easier. More effortless. How do we do that? We have to build some power. Anybody want some power in the room? Anybody online want some power?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We got bad drivers. They're too slow. And if you're stuck in traffic, let's say you're on your way to a meeting, and you're stuck in traffic. The thought you're going to have, no matter what, is I'm going to be late. True? True? But we don't feel until our thinking consults our beliefs. Because here's what we could believe. We could believe, I'm going to be late. They're not going to listen to me.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I'm going to get reprimanded. It's going to be the worst thing that's ever happened. I'm probably going to get a divorce because I'm going to get fired. Well, then you're going to be honking your horn and shooting around like a devil. But if our belief is that, well, there's nothing I can do about it, let's turn on some RB, some smooth Russell Brunson music.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
let's listen to the man let's listen to an audiobook let's let's learn see our beliefs they actually they tell us how should i feel about this thing same thing happens with failure by the way so anybody like run a promotion that doesn't work every day and then what do you feel about it Depends on how you believe. Because a lot of people, their belief system is I am what I have.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And if your belief is I am what I have rather than I am what I am, then when you run something that fails, you begin to feel all of these things. Insecurity, disbelief, lack of self-esteem. But if you believe something different, you get it, right? You get it. After your feelings, you have actions. And actions run the circuitry of the world. So these are your choices. How you behave is a loop.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Draw it back. All the way back. to your beliefs. This is why they keep talking about momentum, right? Momentum, momentum, momentum. Why do you wanna stay in momentum? Because there's a loop, a circuitry, activity goes back and it feeds the belief that drives your feelings. Does this make sense, yes or no? There are only two things that you can do.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
The people at the top, there's only two differences. They can either do something different or they can believe something different, right? And believing is what drives the doing. Does this make sense? Can we go deeper? You want me to keep going? All right. I'm going to put two minutes on the clock for this one. I want you to go real deep on this.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Raise your hand if you have something in your life that you regret fully and truly. Keep your hands up and look around the room real fast. Everybody, without their hand up, don't do no JVs with them, okay? They're not being honest. We're going to do it again. If you've ever had anything in your life that you regret, Hands up. Even King Myron. You have changed my life though. Thank you. Give it up.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
All right. Here's what I want us to do. I want to reprogram this so that instead of being dragged down by it, we can get power from it. Are we good with that? Yes or no? Two minutes on the clock. I want to write these things down. I want you to write down your regret. One story, one story only. Don't give me a hundred things. And I want you to write down what you learned from it. Got it? Good.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Let's go. Two minutes. All right. Turn to somebody different that you haven't spoken to and tell them what is the good thing that came from this and use your voice. Go ahead. Go for it. What happened? What's the good thing that you can pull from this? All right. We good? We good? Give me some snaps if you're good. Want to keep going. All right. Love it. Thank you. Let's practice this for a second.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I want to redefine regret for you if I can. And this is something that you might want to write down. Because as we learn, I'm doing this on purpose. Like, You're teaching yourself as you write these things down. So we're not just listening. We're actually teaching our own minds and spirits as we go through the motions on this.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
But there are countless people in history that if you delete the regrets, you delete the good things too. People say, I wouldn't have kids if it wasn't for this person. And should I have married them? I wish I wouldn't have, but I can't delete my kids. How many of you have heard like being fired from that job was the best thing that ever happened to me?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Power. Here's what we're going to do. I just want to get to know you. I've got, they gave me like four minutes to talk. Garrett gets an hour and a half. Maybe after nine years, you can give me 90 minutes. And I'm going to condense it down as much as I can. But what I want to do is I want to get to know each other real quick.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You don't want to delete everything, but we want to delete the belief around it. So this is something you should write down. Your regrets are everything you had to do to become who you are supposed to be. Everything you had to do to become who you are supposed to be. Everything you had to do to become who you were supposed to be, called to be, anointed to be.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We need to reframe this so that we can fix the past as we progress into the future. And you know what happens when you delete shame from the narrative? When you remove shame from the past, you automatically, accidentally, irrevocably delete anxiety about the future. Because in the future, here's what exists. Everything that has to happen to become who you were supposed to be.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
What's there to be afraid of? We don't think about it this way. But in a clinical sense... You have a color or a narrative from your past that is shaping the thought processes of your future. You can go into neurobiology. You can go into psychology. You can go into string theory and quantum entanglement. It's all the same.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
As we reframe the past, we are reliving something that hurt us, but through the lens of something that benefited us. And when we do this, we gain the ability to pre-live the future. Still with me? Because what's the future? It's just the past that hasn't happened yet. Because you have a man-made construct, past, present, future. We just printed something from the future into the past.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And we just did it again. And we just did it again. You can't stop it. You can't slow it down. We just did it again. We just did it again. You catching it? The past is being printed into a neuro system that gives us recall. So, okay, let me break this down another way. If you could go into the future and see exactly what's going to happen, would you make more money?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I would have bought it in 2009. If we saw the future, we would have known. So there is a realm where we can actually get into this state. If we can get rid of the trauma of our past, we can remove the anxiety about our future. And in that, we can control it. You want me to keep going?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Turn to someone right now and tell them something you're grateful for in your past because it had to happen for you to be who you are. Do it right now. Turn to somebody. If you're in the chat, throw it in the chat and tell me you are grateful for something and tell me what it is and why you are grateful for it. You want me to keep going? Go deeper. Okay. Yes, sir. You think I'm crazy? Yeah.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I love the honesty. Okay, so the mistakes of our past are really nature's research. This is what it is. As you print mistakes into the past, nature gets smarter. And so as you explore, you test the boundaries. This worked. This didn't work. This hurt. This hurts. My one-year-old right now, he is a master at discovering everything that can hurt him. Like stairs, amazing. A stove, I'll touch it.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Raise your hand again if you got something that you want that you do not yet have. All right, cool. I'm going to give you a minute. I want you to write this down, like physically pen and paper. I want you to write it down. You got 60 seconds to do this, and then we're going to get to know each other a little bit. Sound good? Say uh-huh. All right, write it down. Is anybody bold enough to share?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
This is like, you know, when you're a baby. It's pointy. Let's touch it as hard as we can. Like, what are you doing? But this is the way that research takes place. If you eliminated the mistakes, you just delete a body of research. And you can't make good decisions. How do you learn to make good decisions? You make bad decisions and then make another decision. And you tune the algorithm.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Is this making sense? Yes. I am grateful for the consequences of my choices. Turn to the person on your left. I am grateful for the consequences of my choice. Turn to the other person. I am grateful for the consequences of your choices. So, so. There's a block here. Because if mistakes are nature's research, why are there so many people stuck in insecurity?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Why are there so many people stuck in repeating the same self-sabotage over and over? Like a loop. Going around the same mountain over and over. Anybody tired of going around the same mountain? It's like, man, I love this mountain, but we're good. Let's move on. We can't go from one mountain until the next because our research doesn't print unless our meanings are correct.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So what the body legitimately does is the body will keep bringing you the same data capsules over and over because, like, if you talk to me in another language, I don't understand it. I don't get it. And the doctor is speaking to me, and she can tell I don't understand it. What does she do? Keep repeating herself. Why? He don't understand it. Like, where is the bathroom? Banyo. Donde? Banyo.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Bathroom. Bathroom. Christine could help me out because she's a Latino. A Latina. What? Donde es el baño? But you know what I'm saying. You get the picture? Thank you for showing me up. You keep repeating it. Why? Because they don't understand. What can I do to get this person to understand? Life's the same way. Well, they went through this business. The business failed.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
There was something that they learned that was the wrong lesson. They got to fail again. They don't understand the language. So we have to repeat it until the lessons are repeated until they're what? Lessons are repeated until they're learned. And so we repeat over and over, but it's not because we're dumb. It's because we're learning something that's not the lesson.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
How many of you have gotten into a car accident? Raise your hands. How many of you walk everywhere and refuse to drive a car? Why? That would be a lesson. Cars are dangerous. Who's gonna walk to Las Vegas? Wrong lesson. We say wrong lesson. Wrong. So this happens in business. I made an investment in this program. Didn't work. So I'm never going to invest in another thing. Okay.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Well, every investment you make is going to fail until you learn the right lesson. So you can go a long time or the short time. You can do it quickly or you can do it the long way. Anybody familiar with the group of people called the Israelites? Back in the Bible. They go from one point to another point. It's about a 30-day journey, 38 days. Anybody know how long it takes them? 40 years.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Share? Part of getting this is taking it, imprinting it from the mental realm, second heaven, to the physical realm, first heaven. I'm going to explain all of this for you, okay? I'm going to explain it. Who wants authority? Raise your hands. What's authority mean? Recognition and respect. Thank you very much. You get a bonus. Who else? Leadership. What's your accent? Please keep talking.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And we look at that and we're like, y'all are so dumb. It's like, well, you've been trying to do this for 10 years and you're still at square one. Aren't we the same? We don't have to. We can choose not to. But in order to do that, we have to learn the right lessons. What are you hearing me say? Talk to me. Talk to me. Talk to me. Talk to me in the chat. Talk to me now. What do you hear?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Life happens for you, not to you. I fixed it. What are you hearing? Don't learn the wrong lesson. What else? Life will keep hitting you until you learn the right one. What about you? Lessons. Lesson learned never repeats itself. A round of applause for yourselves because you're amazing. All right, we got four minutes. We got four minutes.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We're going to do one more exercise and then we're going to wrap up. You good with that? I'm going to skip about 30 minutes because Garrett stole it. I'm just kidding. Garrett's probably watching this. He's going to beat me up tonight. Grizzly bear out of his cage. Let's do an experiment real fast, okay? We've touched the past, true? When you touch the past, you have to touch the future.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
The past, present, future is think about a long cello string, okay? When you vibrate that string, is it vibrating at the top or the bottom? Yes. If you mute one side, is it muting the top or the bottom? Yes. Both. No sound comes out for the cello players in the room. Time is like this. So when you touch the past, you automatically touch the future. Oops.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So I've just programmed a bit into your future. You can thank me later. It's going to be extraordinary because you have nothing to be anxious about because there's nothing for you to feel shame about. But we've visited the past. Now we're going to visit the future. Are you ready for it?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I want you to take one minute, 60 seconds, and I want you to write down your best case scenario for your life, your business, your money, your kids. Pick one area. Tell me what it looks like and what it feels like. And I've given you a picture to give you the warm and fuzzies. 60 seconds, falling colors, you can go. So here's the secret to making all of this happen. And, you know, you can...
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I think there's some of this material inside of Brunson's stuff. So if you want to go deeper and you haven't joined, then I'm deeply sorry for your loss and figure it out because we ain't got time to go into it. But the secret to skipping zones, jumping levels, and sometimes you'll go through seasons where 10 years happens in six months, right?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And what you don't want is you don't want six months to go by in 10 years. So we have to prioritize accordingly. The secret is we begin to make decisions that the person there would make. Because life goes, hey, I don't really care what this person wants. What do they deserve? What actions demonstrate that they can hang on to the things that they're wanting to get?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So this is all we have to do is we have to then isolate. You should practice this on the plane home. You should think about this. What types of decisions would this person make if they had 100 real estate properties or a $60 million net worth? What would they do? And then you slowly begin to make those decisions. Are we good? Russell, it's zero seconds. I'm going to wrap.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Taylor A. Welch, if you want to follow me, I love you guys. Thank you so much. Y'all are the best.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Who else? What's authority mean? Here's what it means. Write this down. Authority means the words out of your mouth have power. So if you take a, is there a difference between a police officer standing with their hand up to oncoming traffic and a random civilian getting run over by something? What's the difference? Authority. Authority means that what you say has power.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
It means what you do has power. So once again, raise your hand if you would like authority. Throw it in the chat if you would like authority. Here's what the Bible says. You have to subdue the earth. Authority is unlocked when you subdue. Authority can be latent, but you can't exercise it because you haven't wrestled with the thing you're getting authority over. Make sense? Yes or no? All right.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So step number one, who wants to share their vision, their dreams? Raise your hand. Let's go. What's your name, sir? DJ. DJ, I love the shirt. Thank you. It's shiny. You can use this mic.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
All right. Round of applause. Thank you, DJ. Who else? Who else? What's your name? I'm Victor. Victor.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I'll come back to you. The doctor has raised her hand.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Sonia.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Not Dr. Sonia? Sonia's fine. Oh, we're friends now.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Okay, Sonia. Tell us.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I love it. I love it. Can I have a hug? You're the best. Thank you so much. Kyle, you're going to have to be my mic stand. Don't talk in that. Just hold it. If you want to talk, I guess. Whatever. All right. Check this out. So here's what we're going to do. We're going to speed up a little bit. And what I want to tell you is I want to tell you how I learned some of this stuff. Is that okay?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We good with it? I should have. Hey, here's what I'll do. If you like something, just say nugget. That was genius. I was like, my man, I'm stealing that. That's good. This is me saying wah, wah, wah. Man, I am a case study for this stuff. I got started in business. I was 24 years old, had no money. We lived off of Taco Bell. So we say amen. It's actually not as bad for you as they say.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You just got to use your authority, you know. We didn't have any money. We got married. My wife, every piece of furniture in our house was given to us. I worked at the church full-time, vocational. You don't really join staff at a church to, like, make money. You join for other things. Anybody been on staff at church? Anybody worked vocational ministry? Yeah. God bless you.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And I got married to my beautiful wife. Her name is Lindsay. This is her. And one day, my wife, she takes me to Ruby Tuesdays. We go to Ruby Tuesdays because it's free unlimited salad bar. We just eat and not pay for anything. She says, hey, I think it would be nice, you know, you do you, but to have, like, some money. And I was, oh, okay. okay, you're one of those people.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You just worship mammon. So no, I didn't say that. And she said, I think that maybe the church is not where you're supposed to be. I was like, I'm not going to hell and quitting the church job. Like, cause to me, I was so legalistic and didn't know how to work anything. And so I took her advice literally. I said, I'm going to teach myself how to do this. So I started buying books and,
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I started buying more books. One day she came home. Funny story. Can I tell you a funny story? Yeah, thank you for the nugget, Michael. I'll give you something later for that. She came home one day. She was mad. Like, married dudes, raise your hands. You know, like, there's like, I'm frustrated with you. And then there's like, run away. Run away. mad. And she said, what did you do?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So what do you mean? What did I do? She said, there's an Amazon package at the door with six books in them. How did you buy them? I said, you told me to do this woman. I just did what you tell me. She's like, well, I needed an oil change and we need to like date. We couldn't afford both.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So I just started buying books and, and she wasn't, I was like, you know, the mixed signals you get some guys, we just got to like band together. I was like, well, maybe I don't need it. Anyways, we're not going to go there. I don't have time. And one day I got lucky and I discovered this book called Psycho-Cybernetics. If you've read it, let me know.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And in Psycho-Cybernetics, I learned that I had a program malfunction. The way that I was programmed by my upbringing, by my childhood. This is why if you got kids, anybody got kids? Be really careful what you tell them. Because when you grow up learning, money don't grow on trees. Hard-earned money. When you grow up learning these things as a kid, it begins to program you.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You know what I'm talking about. And so I realized I was programmed and I had a cap. Somebody say cap. Then think about this as like a glass ceiling. But be careful with this. Because some of your glass ceilings are actually gifts. If you grow beyond your maturity to hang on to it, mercy would be not giving it to you so you can keep it. Does that make sense? You sure?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
So I began to learn these rules and I began to take them seriously and I began to practice them. And all of a sudden we started to get unlocked. I was broke. We got married and I started taking it seriously. And then I was not broke. It happened again and again and again. And I learned this lesson. Repeat after me. Things take as long as you need them. Repeat after me.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Things take as long as you need them to take, but no longer. Things take as long. As you need them to take, but no longer. Things take as long as I need them to take. But no longer. Uh-oh, this is a problem. This means that every level that I have wrestled with is really a responsibility issue that if I'm programmed correctly, I can grow past it. Does this make sense? Are you good?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
She said nugget. I love you so much. Thank you for keeping me going. This happened again when we moved to Nashville. We started the business. We move to a new city with new friends and new environment and something unlocked. We hit a point of no return. I'm going to teach you a little bit about that today. And things unlocked quickly.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
We went from zero to 4,000 clients, 700 staff, hundreds of thousands of customers. And we did these events all over the world. And it got so big that one day I began to believe that I was entitled to the level that I had climbed to. And this is when you start hearing people say like, no, I'm not willing to do that. Nah, I don't want to work. I don't want to put myself online.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
You will never grow past the things that you feel like you are entitled to. And you will never climb over the things that you are too good to do. Does this make sense? Yes or no? So things started building. Some of you in this room actually were here during this season. to which I apologize. It was wild. It was crazy. And then I started having kids. This is my five-year-old daughter.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Her name is Kate. She's on the left. Harrison doesn't like being touched. His love language is like, stay away and give me food and we good. That's all he cares about. And one day, my daughter was three years old. Listen to this. Especially those of you who have kids or you want to have kids and you want to be a multiplier. I was eating breakfast at the Jewel of the South. Cracker Barrel.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Cracker Barrel is where you take people when you want to connect with them. Enjoy some pancakes and have some chocolate milk. And my daughter and my wife were sitting at the table, and I started talking to my three-year-old. You got kids? You talk to them, you know, like, ask them questions. How you doing? How was your day?
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
When you encounter greatness, you can be threatened by it or you can be inspired by it. Pick one. Let's be inspired. Let's stand on the shoulders of giants. And there's no one more threatening, if you have a little bit of insecurity, than like king of internet, Russell Brunson. But Russell, I got to say this real fast because it's like, it's real. I just met Russell two days ago. For real, doctor.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
And I'm having a conversation with my daughter, and she's not responding to me. And I'm like, what's wrong with you? Look at Lindsey. It's like, you're going to fix your child. This is your offspring. Deal with it. And Kate goes... looks at her mom and her mom says, are you offended with daddy? My three-year-old says, yes. He promised to ride bikes with me and he didn't. She's three.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
He told me he was going to go to Chick-fil-A and he didn't. He said we were going to read books before bed and he didn't. And the thought that goes through your mind when this happens, you think you have more time. Like who would have thought a three-year-old would be keeping a list of offenses with her dad? And I was like, something's got to change because the model that I'm using is not working.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
If you get to the end of your life, lean in on this. Some of the things that I say are things that you should rewrite your identity around. This is one of those things. If you get to the end of your life and you have... Pockets of time that you regret you have failed.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
Regardless of how high you climb, regardless of how much money you make, if you have wishes that you could go back and do it different, you didn't play it 100%. Now, the good news is how many of us have regrets? Yeah. Well, we're going to delete them today. Full on delete. Are you okay with that? Yeah. This leads me into like the idea that I'm not a teacher. I'm a programmer. So I'm not speaking.
The Russell Brunson Show
The Belief Shift That Made Taylor Welch Finally Break Through | #Marketing - Ep. 27
I'm kind of like externally processing with you. Okay. So while you have to talk back to me or I'll just leave because let's go process by myself. I want to program you. I want to change the chemical makeup of your brain a little bit if you're cool with it. Are you good with it? You want me to keep going? You want me to stop? You getting something already? All right. Nuggets. Thank you.