Yeah, It's Called The Big Leagues
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What is the Ryan Leak Podcast about?
Welcome to the Ryan Leak Podcast, where we keep things short and sweet and practical for you. Just try to give you a little small nugget of inspiration for your week. I've got a new book coming out April 15th called How to Work with Complicated People. And I would love for you to pre-order that on Amazon. And as we have been talking about the book a lot lately...
What inspired the book cover for 'How to Work with Complicated People'?
I've had a lot of people compliment specifically the book cover. Now on today's episode, I want to give you a little bit of the behind the scenes of how the book cover came to be. If you have not seen this book cover, you can go to ryanleek.com slash complicated, or you can see it on any one of my social media platforms. Nevertheless, writing a book is hard enough, but choosing a book cover is
Why is choosing a book cover more complicated than it seems?
Well, it shouldn't be complicated, right? I know it's easy to think. A cover? Like, Ryan, it's just a book cover. It's not that big of a deal, but... When you have poured a couple of years of your life into writing a book, you don't want to wrap it in something that's just good enough. And the truth is, I almost settled.
How can settling for 'good enough' hold you back?
I got some solid cover options that could have gotten the job done, no question about it, but they were safe. They were clean. But if I'm honest, something just didn't sit right. I could tell that I was settling for good enough. Have you ever been there? That place where you know something could be better, but you convince yourself that it's fine, just as it is. It'll work. It gets the job done. You tell yourself, no one will notice. But the only problem is, You notice. Deep down, you know you've got more in the tank. You're just tired. You're impatient. Or afraid to admit that good enough is really just a dressed up version of not my best. I've been there. And let me tell you, settling is sneaky. It wears this disguise of practicality, but really, it's just fearing a different outfit.
Who challenged Ryan to raise his standards?
But I have to say this. Thank God for those friends who won't let you settle. I sent my cover options to a bunch of friends and got some mild feedback. But then I had one friend, Whitney. She challenged me. She said, these are all crap, Ryan. I said, Whitney, you think everything is crap? We've talked about this several times. She said, you're right. However, you need something like this. And then she sends me a website of a guy named Rodrigo. His website absolutely blew me away. it was immediately evident that Rodrigo and his team were world class. I dug into it more and saw that he had worked on Dr. Peter Atiyah's book, Outlived, The Science and Art of Longevity, which is one of the number one books in the world. Ironically, some of my friends actually work with Dr. Peter Atiyah.
And so I gave them a call to ask about Rodrigo. Her name is Lacey, and she's actually been on the previous format of this very podcast. And so she's a really good friend of mine, and she gave him and his team a raving review. She said, hey, Rodrigo's the best. And I said, okay, okay, okay. And then, of course, I had to ask the question. We all want to know when we're shopping.
What did Ryan learn from working with designer Rodrigo?
How much are we talking? What kind of dollars and cents are we talking about here? And Lacey, she gives me the ballpark. of what their fee would be. And my response was, for a book cover? Like, like, like, like, like, for a book cover? This is what we want for a book cover? Wow. And in that moment, that's when my friend Lacey hit me with a line I will never forget. She said, yeah, it's called the big leagues. I said, ooh. Lacey, Lacey, Lacey, why'd you have to come at me like that on a Tuesday? That was unnecessary. Talking about some, yeah, it's called the big league. She knows me too well. She knows I'm competitive. And I couldn't get the phrase out of my head. I said, get me on the phone with Rodrigo. I want to talk to this guy.
The next day, I got to meet with Rodrigo, and within minutes, I understood why he and his team are worth every penny. Oh, yeah, yeah, they don't mess around. In that moment, I realized, oh, so this, this is what the big leagues feels like. You see, it's not about being the best. It's about giving your best. It's about refusing to settle.
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Chapters
8 chapters
1
What is the Ryan Leak Podcast about?
0:00–0:23
2
What inspired the book cover for 'How to Work with Complicated People'?
0:23–0:52
3
Why is choosing a book cover more complicated than it seems?
0:52–1:15
4
How can settling for 'good enough' hold you back?
1:15–2:14
5
Who challenged Ryan to raise his standards?
2:14–3:28
6
What did Ryan learn from working with designer Rodrigo?
3:28–4:54
7
How can we avoid settling in our personal and professional lives?
4:54–5:21
8
What does it mean to play in the 'big leagues'?
5:21–11:50