The SaaS and AI Growth Podcast
Episodes
Click Attribution Is Dead. Here’s What to Track Instead.
22 Oct 2025
Contributed by Lukas
If your attribution dashboard says “Direct” or “Organic” for 90% of your deals… you’re not alone. And you’re not getting the full story....
If Your Dream Client Searched for You Today… Would You Even Show Up?
22 Oct 2025
Contributed by Lukas
You don’t have a product problem.You don’t have a sales problem.You have a visibility problem.In 2025, your dream clients aren’t just Googling. ...
Why Your Leads Are Still Ice Cold: The R-U-P Framework to Stop Burning Cash on Bad Messaging
22 Oct 2025
Contributed by Lukas
“We’ve tried everything: LinkedIn ads, G2, and cold outbound, but leads are still cold.”The most common (and costly) line we hear from SaaS team...
Why broad ICPs quietly kill great startups (and what to do instead)
14 Oct 2025
Contributed by Lukas
Most SaaS founders don’t stall growth because they’re careless; they stall because they’re ambitious.You start with a focused ICP. It works. Rev...
Why Every Stakeholder Wants Something Different From the Website (And How to Align Them)
30 Sep 2025
Contributed by Lukas
Founders want clarity.Investors want credibility.Marketing wants conversions.Sales wants enablement.Design wants elegance.And product wants something ...
Building an AI Company in 2025: What Top VCs Are Actually Looking For
30 Sep 2025
Contributed by Lukas
AI funding isn’t slowing down but it is shifting.In 2025, investors aren’t just throwing money at every AI pitch deck. They’re getting sharper, ...
Positioning Punch E01: Socly.io
25 Jul 2025
Contributed by Lukas
We landed on SOCLY.io last week. Here's what their hero section said:“Amplify growth with compliance automation.”It sounds polished. Profe...
How to Stop the Busywork in B2B Marketing (And Actually Drive Revenue)
11 Jun 2025
Contributed by Lukas
Most B2B marketing teams aren’t lazy, they’re overwhelmed.They’re stuck doing “everything” instead of the few things that actually move reve...
Unclear ICP = Missed Revenue: The Real Reason Your Growth Is Stalled
08 May 2025
Contributed by Lukas
If your pipeline feels slow, your sales calls go nowhere, and your messaging isn’t landing, chances are your Ideal Customer Profile (ICP) is broken....
The #1 Mistake Killing Your Marketing Campaigns (And How to Fix It)
06 May 2025
Contributed by Lukas
You’ve got a solid product. A capable team. Budget to scale.But your marketing campaigns aren’t converting, and your revenue isn’t moving.In thi...
What Red Bull Taught Me About SaaS Demand Generation
01 May 2025
Contributed by Lukas
Red Bull doesn’t sell energy drinks. It sells adrenaline, identity, and transformation.It says, “Red Bull gives you wings.” Not “80mg of caffe...
Why I Don’t Trust Agencies (and what you should do instead)
29 Apr 2025
Contributed by Lukas
After working with dozens of agencies, hiring a few, and running one myself, I can tell you this: most agencies don’t drive real growth.They sell ta...
The Future of Content Discovery Isn’t Google. It’s ChatGPT. Welcome to AIEO.
25 Apr 2025
Contributed by Lukas
Your buyers aren’t searching on Google anymore.They’re asking ChatGPT, Bard, Claude, and Perplexity and getting one answer that shapes their decis...
5 Years of Productivity Experiments: The 10 Rules That Actually Work
10 Apr 2025
Contributed by Lukas
After five years of testing every productivity tactic under the sun (apps, books, morning routines, and systems), We realized most of it is noise.What...
Inside the ASCEND Framework: The 7-Step SaaS Growth System to Scale From $50K to $500K MRR
08 Apr 2025
Contributed by Lukas
Scaling a SaaS company from $50K to $500K MRR isn’t about doing more. It’s about doing the right things, in the right order, with a system that re...
Why Most Founders Refuse to Fix Their Positioning (Even When It’s Killing Growth)
03 Apr 2025
Contributed by Lukas
Positioning isn’t optional. But most startup founders treat it like a nice-to-have.In this episode, we dive into the uncomfortable truth: the reason...
Why Your Content Isn’t Attracting High-Value SaaS Customers (And How to Fix It)
01 Apr 2025
Contributed by Lukas
You’ve built a great product. You’ve raised capital. You know your SaaS delivers results.But if your content isn’t bringing in decision-makers o...
You Miss 100% of the Growth You Don’t Chase: 3 SaaS Opportunities You’re Ignoring in 2025
27 Mar 2025
Contributed by Lukas
SaaS growth isn’t about waiting for the perfect moment. It’s about making faster, smarter decisions before your competitors do.In this episode, I ...
Does Your SaaS Need a Positioning Reset? 5 Costly Red Flags to Watch in 2025
25 Mar 2025
Contributed by Lukas
Your SaaS positioning is either closing high-value deals or silently killing them.If you're running outbound campaigns with low reply rates…If your ...
The 2025 SaaS Positioning Playbook: Own Your Market or Get Left Behind
20 Mar 2025
Contributed by Lukas
If your SaaS positioning isn’t crystal clear, you’re losing customers.Scaling from $50K to $500K MRR (or beyond) in 2025 requires a radical shift ...