The Science of Social Media
Activity Overview
Episode publication activity over the past year
Episodes
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
15 Oct 2018
Contributed by Lukas
Influencer marketing is here to stay. Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach...
Neuromarketing: Surprising Facts Businesses and Marketers Should Know
08 Oct 2018
Contributed by Lukas
Neuromarketing. Sounds complicated, doesn’t it? Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when ...
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
01 Oct 2018
Contributed by Lukas
Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram...
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
24 Sep 2018
Contributed by Lukas
Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two...
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
17 Sep 2018
Contributed by Lukas
As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas? Devel...
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
10 Sep 2018
Contributed by Lukas
We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, ju...
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
04 Sep 2018
Contributed by Lukas
Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook n...
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
27 Aug 2018
Contributed by Lukas
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Tod...
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
20 Aug 2018
Contributed by Lukas
Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lin...
7 Psychology Facts That All Social Media Marketers Should Know
13 Aug 2018
Contributed by Lukas
What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that p...
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
06 Aug 2018
Contributed by Lukas
Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with...
6 Old School Marketing Tactics That Still Work on Social Media
30 Jul 2018
Contributed by Lukas
It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constant...
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
23 Jul 2018
Contributed by Lukas
A ton of great stuff to talk about in the world of social media marketing this week! Several interesting and actionable articles published in the...
How to Sell Your Product or Service on Instagram Like the Pros
16 Jul 2018
Contributed by Lukas
Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly i...
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
09 Jul 2018
Contributed by Lukas
This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. ...
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
02 Jul 2018
Contributed by Lukas
Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new pl...
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
25 Jun 2018
Contributed by Lukas
We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and giv...
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
18 Jun 2018
Contributed by Lukas
Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the f...
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
11 Jun 2018
Contributed by Lukas
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways...
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
04 Jun 2018
Contributed by Lukas
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having ...
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
29 May 2018
Contributed by Lukas
Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social m...
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
21 May 2018
Contributed by Lukas
We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way…...
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
14 May 2018
Contributed by Lukas
GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their p...
93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
07 May 2018
Contributed by Lukas
Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d b...
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
30 Apr 2018
Contributed by Lukas
Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to def...
91: Your Personal Brand: Why It's The Most Important Career Asset You Own
23 Apr 2018
Contributed by Lukas
Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that ...
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
16 Apr 2018
Contributed by Lukas
As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring t...
89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
09 Apr 2018
Contributed by Lukas
Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social ...
88: The 10 Top New Social Media Tools to Try in 2018 for Marketers
02 Apr 2018
Contributed by Lukas
2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief...
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
26 Mar 2018
Contributed by Lukas
Another busy week in the world of social media! We're covering everything you need to know to stay up-to-date on the latest happenings in social ...
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
19 Mar 2018
Contributed by Lukas
Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across eac...
85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
12 Mar 2018
Contributed by Lukas
Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. As a marketer, effective storytellin...
84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
05 Mar 2018
Contributed by Lukas
Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million ...
83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
26 Feb 2018
Contributed by Lukas
We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. Afte...
82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!
19 Feb 2018
Contributed by Lukas
We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skill...
81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed
12 Feb 2018
Contributed by Lukas
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as m...
80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
05 Feb 2018
Contributed by Lukas
What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News...
79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
29 Jan 2018
Contributed by Lukas
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: ...
78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
22 Jan 2018
Contributed by Lukas
The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teame...
77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy
15 Jan 2018
Contributed by Lukas
Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly! Tw...
76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!
08 Jan 2018
Contributed by Lukas
Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. We're excited to be back for ...
75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You
02 Jan 2018
Contributed by Lukas
2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media t...
74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!
18 Dec 2017
Contributed by Lukas
Covering another big week in social media marketing and news! Instagram has a couple of new great features for individuals and brands. Netf...
73: Social Media's Top 10 Posts of 2017 & Why They Worked
11 Dec 2017
Contributed by Lukas
What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017...
72: What Does Facebook Know About You? The Truth Behind All That Data
04 Dec 2017
Contributed by Lukas
Have you ever wondered how much Facebook really knows about you? Or how they collect all of that detailed information? Or how businesses are...
71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
27 Nov 2017
Contributed by Lukas
There's a ton of great stuff happening in the world of social media! In episode #71, we're covering four of the biggest updates, articles, and da...
70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands
20 Nov 2017
Contributed by Lukas
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an ...
69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018
13 Nov 2017
Contributed by Lukas
What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While mu...
68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
06 Nov 2017
Contributed by Lukas
Important updates in the world of social media and marketing! This week, we chat about the continued decline of Facebook organic reach (including...
67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
30 Oct 2017
Contributed by Lukas
Social media studies have given us great ideas to improve our social media marketing. To help you better understand the ever-changing social media...
66: Creative Facebook Messenger Marketing Strategies You Can Try Today
23 Oct 2017
Contributed by Lukas
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! We've have been experimenting with differen...
65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs
16 Oct 2017
Contributed by Lukas
One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs. What ...
64: The 15-Minute Experts Guide to Facebook Advertising
09 Oct 2017
Contributed by Lukas
Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you wa...
63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
02 Oct 2017
Contributed by Lukas
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagr...
62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
25 Sep 2017
Contributed by Lukas
"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian As social media managers and marketers...
61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media
18 Sep 2017
Contributed by Lukas
Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? Absolutely! The vi...
60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]
11 Sep 2017
Contributed by Lukas
The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to t...
59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
05 Sep 2017
Contributed by Lukas
Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platfor...
58: Creating Truly Remarkable Marketing & Social Media Content That Lasts
28 Aug 2017
Contributed by Lukas
Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong....
57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media
21 Aug 2017
Contributed by Lukas
What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and cre...
56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
14 Aug 2017
Contributed by Lukas
We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favori...
55: 5 Exciting Social Media and Marketing Trends to Know in 2017
07 Aug 2017
Contributed by Lukas
Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of...
54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them
31 Jul 2017
Contributed by Lukas
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Hashtags have th...
53: Our 5 Biggest Social Media Mistakes and What We Learned
24 Jul 2017
Contributed by Lukas
We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mist...
52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement
17 Jul 2017
Contributed by Lukas
It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million mon...
51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers
10 Jul 2017
Contributed by Lukas
Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that ...
50: A Delightfully Short Guide to Social Media Benchmarks & ROI
03 Jul 2017
Contributed by Lukas
Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" g...
49: How to Get Your First 1,000 Followers on Every Major Social Media Network
26 Jun 2017
Contributed by Lukas
Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the ...
48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement
19 Jun 2017
Contributed by Lukas
Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of So...
47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis
12 Jun 2017
Contributed by Lukas
Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, ...
46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?
29 May 2017
Contributed by Lukas
In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's importa...
45: 10 Little-Known Facebook Marketing Hacks You Can Try Today
22 May 2017
Contributed by Lukas
Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and s...
44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski
15 May 2017
Contributed by Lukas
Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) prod...
43: 11 Ways to Improve Your Social Media Marketing Using Buffer
08 May 2017
Contributed by Lukas
Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video ...
42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman
01 May 2017
Contributed by Lukas
Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And...
41: Social Media for Small Businesses: Less Is More - Marie Forleo
24 Apr 2017
Contributed by Lukas
Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business....
40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey
17 Apr 2017
Contributed by Lukas
Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact h...
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
10 Apr 2017
Contributed by Lukas
Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - w...
38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer
03 Apr 2017
Contributed by Lukas
Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It...
37: Why Marketers & Brands Should Be Using Square Video On Social Media
29 Mar 2017
Contributed by Lukas
Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how squa...
36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd
27 Mar 2017
Contributed by Lukas
Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Cla...
35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video
20 Mar 2017
Contributed by Lukas
Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in ...
34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek
13 Mar 2017
Contributed by Lukas
Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how ...
33: 15 Hidden Instagram Marketing Hacks That You Can Try Today
06 Mar 2017
Contributed by Lukas
Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost yo...
32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner
27 Feb 2017
Contributed by Lukas
Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're...
31: 5 Important Steps to Building Your Personal Brand Online - Minisode
23 Feb 2017
Contributed by Lukas
Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and p...
30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell
20 Feb 2017
Contributed by Lukas
Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into th...