The Search Session
Episodes
Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones
23 Mar 2026
Contributed by Lukas
What does it really take to build authority in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with S...
Aligning SEO and PPC with Authentic Brand Authority | Laura I. Abreu
16 Mar 2026
Contributed by Lukas
What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior?In this ep...
SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer
09 Mar 2026
Contributed by Lukas
Curious how modern SaaS SEO goes beyond traffic and rankings? In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca ...
Future-Proofing SEO: Technical Depth and Strategic Clarity in 2026 | Tory Gray
02 Mar 2026
Contributed by Lukas
Is technical SEO still about rankings, or is it becoming something much bigger?In this episode of The Search Session, Gianluca Fiorelli sits down with...
Entity Search, Query Fan-Out, and Practical ML for SEO | Lazarina Stoy
23 Feb 2026
Contributed by Lukas
What happens when search shifts from keywords to entities - and from rankings to relationships?In this episode of The Search Session, host Gianluca Fi...
The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo
16 Feb 2026
Contributed by Lukas
Is technical SEO becoming more powerful—or more fragile—in the age of AI?In this episode of The Search Session, Gianluca Fiorelli sits down with J...
Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt
09 Feb 2026
Contributed by Lukas
What really changes for SEO when search stops being deterministic and starts thinking like an AI?In this episode of The Search Session, Gianluca Fiore...
What Brand-Led SEO Looks Like Today | Miracle Inameti-Archibong
02 Feb 2026
Contributed by Lukas
What happens to SEO when rankings matter less than trust and brand presence?In this episode of The Search Session, Gianluca Fiorelli sits down with Mi...
Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria
26 Jan 2026
Contributed by Lukas
What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape?In this episode of ...
Moving Beyond Old SEO Models in the Age of AI | Kevin Indig
19 Jan 2026
Contributed by Lukas
What happens to SEO when search is no longer just about keywords and clicks?In this episode of The Search Session, Gianluca Fiorelli sits down with gr...
What Comes Next for News SEO and Publishers | John Shehata
12 Jan 2026
Contributed by Lukas
Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits...
Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi
22 Dec 2025
Contributed by Lukas
Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fio...
Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson
15 Dec 2025
Contributed by Lukas
What happens when AI moves fast but marketing fundamentals stay the same? In this episode of The Search Session, Gianluca Fiorelli sits down with Mic...
Bridging Information Retrieval and SEO Practice | Dawn Anderson
08 Dec 2025
Contributed by Lukas
What if everything you think you know about SEO in the AI era is only half the story? In this episode of The Search Session, Gianluca Fiorelli sits d...
Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard
02 Dec 2025
Contributed by Lukas
What if the future of ranking comes down to authenticity, reputation, and smart testing?In this episode of The Search Session, Gianluca Fiorelli sits ...
Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans
24 Nov 2025
Contributed by Lukas
What happens when SEO, PPC, analytics, and AI finally speak the same language?In this episode, Gianluca Fiorelli interviews Arnout Hellemans, a consul...
Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon
17 Nov 2025
Contributed by Lukas
What happens when real-world SEO meets real-world AI? In this episode, Gianluca Fiorelli sits down with Sophie Brannon, SEO specialist and Co-Founder...
Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
10 Nov 2025
Contributed by Lukas
What happens to SEO when search goes beyond the website?In this episode of The Search Session, host Gianluca Fiorelli sits down with Ivano Di Biasi, I...
Staying Grounded in an AI-Driven SEO World | MJ Cachón
03 Nov 2025
Contributed by Lukas
What happens when AI Overviews, core updates, and real-world SEO collide?In this episode of The Search Session, host Gianluca Fiorelli sits down with ...
E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio
27 Oct 2025
Contributed by Lukas
What happens when AI reshapes how people search, feel, and buy online?In this episode of The Search Session, host Gianluca Fiorelli sits down with Ita...
Leveling Up SEO for the AI Era |Tom Critchlow
20 Oct 2025
Contributed by Lukas
What happens when SEO grows up? In this episode of The Search Session, Gianluca Fiorelli sits down with Tom Critchlow to explore the uncomfortable tr...
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
13 Oct 2025
Contributed by Lukas
What happens when old-school SEO meets the AI-powered search era? In this episode of The Search Session, Gianluca Fiorelli sits down with Martin MacD...
Building Resonant Brands with AI | Joanna Lord
06 Oct 2025
Contributed by Lukas
What happens when AI stops being just a helper and starts reshaping the very core of marketing strategy and brand building? In this episode of The Se...
Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick
29 Sep 2025
Contributed by Lukas
What does SEO really look like in a world shaped by AI, fragmented search, and constantly evolving user behavior?In this episode of The Search Session...
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
22 Sep 2025
Contributed by Lukas
What happens when you sit down with a true SEO pioneer who’s spent decades shaping the industry and teaching the next generation? In this episode o...
Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh
10 Sep 2025
Contributed by Lukas
What does it take to create content that truly stands out in an AI-driven search world? In this episode of The Search Session, Gianluca Fiorelli chat...
SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek
08 Sep 2025
Contributed by Lukas
What does it take to blend SEO expertise, startup lessons, and community building into one career?In this episode of The Search Session podcast, host ...
Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin
01 Sep 2025
Contributed by Lukas
What does the future of search really look like in a world of zero-click results, AI overviews, and shifting user attention? In this episode of The S...
From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook
25 Aug 2025
Contributed by Lukas
What does it really take to stay ahead in SEO when AI is reshaping search as we know it?In this episode of The Search Session podcast, host Gianluca F...
Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals | Gareth Hoyle & Rishi Lakhani
18 Aug 2025
Contributed by Lukas
Is affiliate marketing still worth it in 2025? In this episode of The Search Session, host Gianluca Fiorelli sits down with Gareth Hoyle and Rishi Lak...
International SEO Insights from China | Natalia Witczyk
11 Aug 2025
Contributed by Lukas
What happens when an SEO expert takes their skills to one of the most unique digital markets in the world?In this episode of The Search Session, host ...
AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis
04 Aug 2025
Contributed by Lukas
Are you using AI in your SEO strategy—or is it using you?In this episode of The Search Session, Gianluca Fiorelli chats with the brilliant Judith Le...
SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz
28 Jul 2025
Contributed by Lukas
In this episode of The Search Session, Gianluca Fiorelli sits down with Jes Scholz - renowned growth marketing consultant and respected voice in the S...
Essence Over Form: The Age of Liquid Search | Giorgio Taverniti
21 Jul 2025
Contributed by Lukas
In this episode of The Search Session, Gianluca Fiorelli is joined by longtime friend and renowned Italian SEO expert Giorgio Taverniti for a conversa...
SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís
14 Jul 2025
Contributed by Lukas
Is AI the biggest disruption to SEO—or the start of its next evolution?In this episode of The Search Session, host Gianluca Fiorelli welcomes Aleyda...
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King
07 Jul 2025
Contributed by Lukas
Is traditional SEO enough in the age of AI-powered search?In this episode of The Search Session, Gianluca Fiorelli talks with Mike King—the creator ...
From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green
30 Jun 2025
Contributed by Lukas
Is AI changing SEO for better—or just faster?In this episode of The Search Session, Gianluca Fiorelli, sits down with Chris Green, Technical Directo...
News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams
23 Jun 2025
Contributed by Lukas
Is AI about to reshape the future of online news as we know it?In this episode of The Search Session, Gianluca Fiorelli sits down with Barry Adams—v...
From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White
16 Jun 2025
Contributed by Lukas
What does it take to make SEO drive impact in 2025?In this episode of The Search Session, Gianluca Fiorelli sits down with Maria White, UK SEO Lead at...
How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray
10 Jun 2025
Contributed by Lukas
Is SEO still about ranking web pages—or is it time to start thinking brand-first? In this episode of The Search Session, host Gianluca Fiorelli is ...
From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham
02 Jun 2025
Contributed by Lukas
How can brands think more like creators—and why does it matter in today’s video-first world?In this episode of The Search Session, Gianluca Fiorel...
The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester
26 May 2025
Contributed by Lukas
In this episode, host Gianluca Fiorelli sits down with a true pioneer of the search industry - Duane Forrester.From shaping Bing Webmaster Tools to na...
AI's Impact on Global Search: The Next Era of International SEO | Michael Bonfils
19 May 2025
Contributed by Lukas
In this episode of The Search Session, host Gianluca Fiorelli sits down with international SEO pioneer Michael Bonfils for a thought-provoking convers...
What's Next in Search? From SEO to AR, AI & TikTok | Gerry White
12 May 2025
Contributed by Lukas
In this episode of The Search Session, Gianluca Fiorelli chats with SEO veteran Gerry White—whose experience spans agency, in-house, and consultancy...
Nerding Out on SEO with Jono Alderson
05 May 2025
Contributed by Lukas
In this episode of The Search Session, Gianluca Fiorelli sits down with Jono Alderson to dive deep into the evolution of SEO—from technical frontier...
Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum
28 Apr 2025
Contributed by Lukas
In this episode, Gianluca Fiorelli is joined by none other than Cindy Krum, CEO of MobileMoxie and a longtime thought leader in the SEO space. From mo...
Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad
22 Apr 2025
Contributed by Lukas
In this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social...
Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar
14 Apr 2025
Contributed by Lukas
In this episode of The Search Session, host Gianluca Fiorelli explores the shifting landscape of Conversion Rate Optimization (CRO) with two leading v...
Human-First Content Strategy in a Machine-First World | Purna Virji
07 Apr 2025
Contributed by Lukas
In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at Linked...
Being an In-House SEO for an Enterprise Business Company | Gus Pelogia
31 Mar 2025
Contributed by Lukas
In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism...
The Increasing Importance of Local Search | Greg Gifford
17 Mar 2025
Contributed by Lukas
How is AI changing the game for local SEO?In this episode of The Search Session, Gianluca Fiorelli chats with Greg Gifford, local SEO expert and movie...
New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons
10 Mar 2025
Contributed by Lukas
AI is transforming how agencies operate - but what does that mean for SEO professionals? In this episode of The Search Session, host Gianluca Fiorell...
The Old and the New of Content Marketing and PR | Lexi Mills & Ross Simmonds
27 Feb 2025
Contributed by Lukas
How is content marketing evolving in the age of AI? What’s the new role of PR in SEO? And how are brands adapting to changing search behaviors?In th...
Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman
20 Feb 2025
Contributed by Lukas
In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perpl...
Navigating Agentic AI in the World of SEO | Andrea Volpini
13 Feb 2025
Contributed by Lukas
Join our amazing host, Gianluca Fiorelli, on the first episode of The Search Session as he chats with Andrea Volpini, CEO of WordLift and a true visio...