The Show Must Go On Sale!
Episodes
#9 - Working your way up the showbiz ladder, with Sammy Lopez
06 Mar 2026
Contributed by Lukas
Ad guy, digital marketer, co-producer, producer -- Sammy Lopez has done it all on Broadway, pretty much. Sammy sits down with SpotCo co-founder Tom Gr...
#8 - TAKING CHANCES with Eva Price
13 Feb 2026
Contributed by Lukas
There’s no marketing challenge too big, plot too timely, or artists too iconic for an Eva Price project. This week she sits down with SpotCo Co-Foun...
#7 - Casting (And Recasting) a Wide Net: Keeping the Show Fresh with Tom Kirdahy
30 Jan 2026
Contributed by Lukas
He’s produced some of New York's biggest hit musicals including JUST IN TIME, HADESTOWN, and LITTLE SHOP OF HORRORS, powerful plays like THE INHERIT...
#6 - Planning for Success, Selling Something Original, and Shows That Have PURPOSE with Rashad V. Chambers
16 Jan 2026
Contributed by Lukas
Producer, Executive Director, Lawyer, and now podcast guest! For the past decade, Rashad V. Chambers has been producing new and exciting works on stag...
#5 - Making a Star, Selling a Spinach Show, and Causing Controversy with Rachel Sussman
19 Dec 2025
Contributed by Lukas
One of the new guard Broadway Producers, Rachel Sussman is championing shows that challenge audiences. Her roster includes political hits “What The ...
#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt
05 Dec 2025
Contributed by Lukas
TV Executive, Theater Producer, and now The Show Must Go On Sale special guest. Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “...
#3 - SpotCo Origins, The Kiss of Death, and the Emotional Promise with Drew Hodges
21 Nov 2025
Contributed by Lukas
Before there was SpotCo, Drew Hodges had Spot Design. Over the course of more than three decades, Drew has been at the center of theater staples like ...
#2 - Puppet elections, keeping RENT hot, and designing HAMILTON with Jeffrey Seller
07 Nov 2025
Contributed by Lukas
Professional “Theater Kid” Jeffrey Seller has produced some of the biggest hits on Broadway from “In The Heights,” “Rent,” “Hamilton,”...
#1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman
24 Oct 2025
Contributed by Lukas
The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working t...
Introducing: The Show Must Go On Sale!
23 Oct 2025
Contributed by Lukas
More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades l...