The Smart Communications Podcast
Episodes
Episode 10: What words should you avoid?
27 Jun 2018
Contributed by Lukas
Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid”...
Episode 9: Why is it so hard to raise awareness?
13 Jun 2018
Contributed by Lukas
To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with c...
Episode 8: How are organizational values and personality different?
30 May 2018
Contributed by Lukas
Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podc...
Episode 7: Are events and galas still effective?
16 May 2018
Contributed by Lukas
Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’...
Episode 6: How do you get feedback from a working group?
01 May 2018
Contributed by Lukas
When materials need to be reviewed by working groups, committees, and senior level staff, project managers must master the art of getting consolidated...
Episode 5: How can nonprofits use photography well?
25 Apr 2018
Contributed by Lukas
Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a b...
Episode 4: How do we communicate without communications staff?
11 Apr 2018
Contributed by Lukas
Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still the...
Episode 3: What's the board's role in branding?
02 Apr 2018
Contributed by Lukas
Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podc...
Episode 2: When is it okay to use jargon?
02 Apr 2018
Contributed by Lukas
Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits ...
Episode 1: Welcome to the Smart Communications Podcast!
02 Apr 2018
Contributed by Lukas
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episod...