The Smart Passive Income Online Business and Blogging Podcast
Episodes
SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail
02 Oct 2024
Contributed by Lukas
#825 Having a narrow focus is a fantastic way to run a business! But what happens when you set your sights on more ambitious goals? This is what I'm d...
SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)
27 Sep 2024
Contributed by Lukas
#824 I am shocked at the results of my Shorts experiment. It's only been two months, but I've already amassed over a hundred million views. That's jus...
SPI 823: Top Landing Page Dos and Don’ts with Martin Cris
25 Sep 2024
Contributed by Lukas
#823 When someone's on your website, what are the best practices that convert them from visitor to buyer? If you want more newsletter subscribers, how...
SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland
20 Sep 2024
Contributed by Lukas
#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things...
SPI 821: How to Get Paid to Speak with Grant Baldwin
18 Sep 2024
Contributed by Lukas
#821 What does it take to start landing paid speaking gigs? If you don't have an extraordinary life story, how do you begin crafting your talks? Also,...
SPI 820: The Power of Gift-Wrapped Content
13 Sep 2024
Contributed by Lukas
#820 As you're giving out your knowledge online, does the presentation around it reflect the value you're offering? This is important because the "gif...
SPI 819: The Future of Our Children—How Teens Win with Jon Acuff
11 Sep 2024
Contributed by Lukas
#819 We talk a lot about resisting distractions, and for good reason. Training your focus is vital in entrepreneurship! That said, I know a lot of us ...
SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time
06 Sep 2024
Contributed by Lukas
#818 I did it this time. I finally cracked the code on Shorts and boiled my approach down to a simple formula. A month after starting from scratch, I'...
SPI 817: Is Anyone Getting Your Emails? with MV Braverman
04 Sep 2024
Contributed by Lukas
#817 The easier you make it for readers to unsubscribe, the more effective your emails will be! Because this is counterintuitive, many of us land in p...
SPI 816: Is Time Going by Faster for You Too?
30 Aug 2024
Contributed by Lukas
#816 There are billionaires who are unhappy and die with regret. There are also people who waste their time and never take advantage of the opportunit...
SPI 815: The One Story Your Brand Needs with Shane Sams
28 Aug 2024
Contributed by Lukas
#815 This may shock you, but our most popular episode isn't one of my interviews with famous guests like Tim Ferris or Gary Vanerchuck. It's actually ...
SPI 814: The Brave Change You Need—Roundtable with Todd Henry, Jason Feifer, and Matt Gartland
23 Aug 2024
Contributed by Lukas
#814 Are you doing brave work and does it make you proud of yourself? Were you to start over, would you do things the same way now? If you're anything...
SPI 813: How Far Should You Niche Down? with Kourt from The Station Bakery
21 Aug 2024
Contributed by Lukas
#813 You don't have to be an expert to start helping others. In fact, being just one step in front of your target audience is often enough to build a ...
SPI 812: My Friend Quit the Internet. My Response.
16 Aug 2024
Contributed by Lukas
#812 A lot of people are sick of how social media platforms are doing everything to get us hooked on their content. Many, like my friend Tommy, are qu...
SPI 811: Cleaning up in a Surprising Niche with Becky Rapinchuk
14 Aug 2024
Contributed by Lukas
#811 The way podcasting connects me with entrepreneurs in niches I know nothing about is so powerful. I'm lucky because that's a great way to get insp...
SPI 810: Your Best Chance at Going Viral
09 Aug 2024
Contributed by Lukas
#810 If you're looking for a shortcut to get your content in front of more people, this is it. The best part is you can apply the strategy I share tod...
SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
07 Aug 2024
Contributed by Lukas
#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. On...
SPI 808: How to Take Control of Your Time with Nir Eyal and Matt Gartland
02 Aug 2024
Contributed by Lukas
#808 You have to choose. Like most people, you can give up control of your time and attention to others. That's the default in today's world, but it's...
SPI 807: The Future of Online Business and Digital Marketing with Eric Siu
31 Jul 2024
Contributed by Lukas
#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strateg...
SPI 806: How to Not Launch to *Crickets* with Krystle Krueger
26 Jul 2024
Contributed by Lukas
#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an aud...
SPI 805: Stop Thinking like a Freelancer and Start Being an Entrepreneur and CEO with Hope Trory
24 Jul 2024
Contributed by Lukas
#805 Even if you're working solo, going from freelancer to business owner is a powerful mindset shift you can make right now. In fact, just seeing you...
SPI 804: Never Be the Smartest in the Room! SPI Pro Anniversary Roundtable
19 Jul 2024
Contributed by Lukas
#804 If you're the smartest person in the room, you're in the wrong room. Going at it alone is also not ideal for most entrepreneurs. That's why joini...
SPI 803: From Shy to Shine—How to Be Great on Camera or on a Podcast with Kim Rittberg
17 Jul 2024
Contributed by Lukas
#803 "Just be yourself!" People dole out this kind of advice as if being on camera is the easiest thing in the world. But if you've ever been a guest ...
SPI 802: A Reaction to ConvertKit's BOLD Business Moves
12 Jul 2024
Contributed by Lukas
#802 The creator economy is bigger than ever but also more complex than it used to be. That said, this ConvertKit update is the perfect example of a b...
SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
10 Jul 2024
Contributed by Lukas
#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there ...
SPI 800: Time Is Accelerating (And This Is How I Feel)
05 Jul 2024
Contributed by Lukas
#800 People know me for the online business advice, but I don't often talk about what happens at home. That said, balancing work and family life is cr...
SPI 799: Building a Business WITH a 9 to 5 Job with Eric Chou
03 Jul 2024
Contributed by Lukas
#799 Is it possible to build a business while working a traditional job? How do you know when it's time to go all-in on your side gig, and what are th...
SPI 798: Boost Your On-Camera Charisma with Elise Baughman
28 Jun 2024
Contributed by Lukas
#798 Being on camera is like many other things people shy away from. We don't like public speaking until we practice and improve. Some of us don't eve...
SPI 797: A Niche Podcast Success Story with Dr. Yishan Xu
26 Jun 2024
Contributed by Lukas
#797 It's one thing to come up with an idea for a business, but following through on your vision is another thing altogether. Today, I'm happy to intr...
SPI 796: Don’t Skip These Legal Tips from Yasmine Salem Hamdan—SPI Pro Expert In Residence
21 Jun 2024
Contributed by Lukas
#796 The legal ins and outs of running a business are a mystery to most beginner entrepreneurs. Fearing a huge bill, we don't reach out to a professio...
SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan
19 Jun 2024
Contributed by Lukas
#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passi...
SPI 794: How to Become a Confident Speaker with Nausheen I. Chen—SPI Pro Expert in Residence
14 Jun 2024
Contributed by Lukas
#794 With everything becoming artificial, building a personal brand is all about being human and letting your personality shine. In fact, one of the b...
SPI 793: A Personal Brand Masterclass with Rory Vaden
12 Jun 2024
Contributed by Lukas
#793 Too many people focus on hacking algorithms and miss the most important element of growing their audience. More than anything, we need to work to...
SPI 792: How to Find Data to Support Your Content
07 Jun 2024
Contributed by Lukas
#792 Your content can sometimes connect with people and drive action. Other times, it can fall flat and never stand out. Have you ever wondered why? F...
SPI 791: How to Generate More Course Sales and the Crossover between Data and Art with John Ainsworth
05 Jun 2024
Contributed by Lukas
#791 How do you generate more revenue per client? How do you make more sales with email marketing? Also, how do you grow your email list and engage yo...
SPI 790: How Do I Monetize My Niche Skills?—A Pat Flynn Coaching Call with Sarah Dawn
31 May 2024
Contributed by Lukas
#790 Putting ourselves out there online can be scary for many of us. This is especially true when we first start creating videos. But here's the thing...
SPI 789: The World of High-Value Business Exits with Nick Bradley
29 May 2024
Contributed by Lukas
#789 Selling your business can be a once-in-a-lifetime moment that creates generational wealth for you and your family. But how do you build a brand t...
SPI 788: Top Tips from 30 Years of Business with Pamela Slim—SPI Pro Expert in Residence
24 May 2024
Contributed by Lukas
#788 There's nothing wrong with building an empire around your brand. But why aren't more entrepreneurs with complementary skills teaming up to create...
SPI 787: The Secrets of Creating (and Joining) a Podcast Network with Hala Taha
22 May 2024
Contributed by Lukas
#787 Some of my favorite success stories are ones where someone achieves their dream, only to realize their true passion lies elsewhere. Not settling,...
SPI 786: Pivoting to Follow Your Passion with Amy Nelson—SPI Pro Expert in Residence
17 May 2024
Contributed by Lukas
#786 The top lesson becoming a parent teaches us about our careers is that time is our most important resource. That's because every moment spent on t...
SPI 785: Small Tweaks for Big Sales with Brian Moran from SamCart
15 May 2024
Contributed by Lukas
#785 Tiny changes to improve your sales process add up to a lot more revenue. This is especially true for your checkout pages! So, how do you build a ...
SPI 784: Find Your Champions
10 May 2024
Contributed by Lukas
#784 Don't underestimate the power of knowing somebody who knows somebody! In fact, building friendships in your niche is one of the best ways to fast...
SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
08 May 2024
Contributed by Lukas
#783 As creators, starting a physical products business might seem daunting. But is there a future where something like MrBeast's Feastables puts comp...
SPI 782: A Wild Situation at Lunch
03 May 2024
Contributed by Lukas
#782 Something wild happened to me at lunch the other day. Even though this embarrassed me in public, there are lessons for us here. So, let me get it...
SPI 781: The Future of VOICE Content in the Age of AI with Mike and Izabela from Music Radio Creative
01 May 2024
Contributed by Lukas
#781 Techno-optimists or not, we can't ignore the AI-powered tools already changing how people work and create. So, what can you do to make yourself a...
SPI 780: 10x is Easier than 2x
26 Apr 2024
Contributed by Lukas
#780 Many creators and entrepreneurs play it safe. Here's the thing, though. That's actually a dangerous mindset to have if you want to see your brand...
SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore
24 Apr 2024
Contributed by Lukas
#779 Many creators struggle with finding and negotiating sponsorships. One of the problems is that they're often not aiming for win-win-win deals. For...
SPI 778: Inside a Pat Flynn Coaching Call with Cassie Shawcross
19 Apr 2024
Contributed by Lukas
#778 If growing your business were easy, what would it look like? This is a powerful question because many of us tend to overcomplicate things. So how...
SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels
17 Apr 2024
Contributed by Lukas
#777 How do we sell more of our products? Essentially, what are the top strategies to get new leads and convert them into customers? Also, which tacti...
SPI 776: The Perfect Bonus Sandwich
12 Apr 2024
Contributed by Lukas
#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But ...
SPI 775: What You Need to Know Before Creating Software For Your Audience
10 Apr 2024
Contributed by Lukas
#775 Selling a piece of software you've created and grown can be a massive windfall. But where do you start if you have an idea for a tool or service ...
SPI 774: If I Had $1000 and Started Over...
05 Apr 2024
Contributed by Lukas
#774 I get asked this all the time—if I were starting over with $1000 to invest in an online business, what would I do? And here's my answer—I wou...
SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards
03 Apr 2024
Contributed by Lukas
#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle wit...
SPI 772: My Next Software Build Starts Here (Follow Along)
29 Mar 2024
Contributed by Lukas
#772 Regular listeners know I love bringing you along for the journey as I start new projects. Listen in to get a first glimpse at the software ventur...
SPI 771: How to Consistently Create Videos to Grow Your Business with Caleb Wojcik
27 Mar 2024
Contributed by Lukas
#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still...
SPI 770: So You Just Hired Someone? What's Next?
22 Mar 2024
Contributed by Lukas
#770 Making your first hire is a massive step in your entrepreneurial journey! If you're onboarding your first employee or contractor or need a refres...
SPI 769: New Job, New You with Barrett Brooks
20 Mar 2024
Contributed by Lukas
#769 Very few people work the same job their whole lives anymore. Even so, many of us still perceive having to change careers as having failed. But wh...
SPI 768: Ditch the D Word—"Discounts"
15 Mar 2024
Contributed by Lukas
#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can ...
SPI 767: The Honest YouTube Journey with Aprilynne Alter
13 Mar 2024
Contributed by Lukas
#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? W...
SPI 766: How to Monetize Your Niche Podcast with Lauren Popish
08 Mar 2024
Contributed by Lukas
#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing...
SPI 765: The Path to Success without Burnout with Cal Newport
06 Mar 2024
Contributed by Lukas
#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. ...
SPI 764: How to Build Habits for Success with Julie DeLucca-Collins
01 Mar 2024
Contributed by Lukas
#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you towa...
SPI 763: Optimizing Your Online Courses and Community with Ashley Gore
28 Feb 2024
Contributed by Lukas
#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining...
SPI 762: How to Create More Content with David Ziembicki
23 Feb 2024
Contributed by Lukas
#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from th...
SPI 761: The Best Communication Tips for Creators with Charles Duhigg
21 Feb 2024
Contributed by Lukas
#761 When we talk and truly connect with someone, our body responds in a powerful way. In fact, we are hardwired to love this feeling of being heard a...
SPI 760: Series Marketing is Serious Marketing
16 Feb 2024
Contributed by Lukas
#760 "If you like this, smash that subscribe button!" We always hear this nowadays. But people don't subscribe because they enjoy a single piece of co...
SPI 759: AI-ify Your Business with Rick Mulready
14 Feb 2024
Contributed by Lukas
#759 Artificial intelligence is here! We can push against new technology, but people leveraging it will likely outcompete us. So, how do we use AI to ...
SPI 758: 750,000 Subscribers! (How We Got Here, and Where We’re Going)
09 Feb 2024
Contributed by Lukas
#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments t...
SPI 757: The Creator Network Literally Grows Your Email List
07 Feb 2024
Contributed by Lukas
#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy toda...
SPI 756: Nervous Much? Me Too.
02 Feb 2024
Contributed by Lukas
#756 I still get nervous all the time. Before recording podcasts, speaking in front of crowds, coaching students, and everything else! Are people goin...
SPI 755: The Secrets to Launching a Million-Dollar Business with Noah Kagan
31 Jan 2024
Contributed by Lukas
#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the k...
SPI 754: How to Serve Other Languages and Grow Your Business with Anne Truran
26 Jan 2024
Contributed by Lukas
#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide v...
SPI 753: Working with an Executive Assistant for 10 Years—What Did We Learn?
24 Jan 2024
Contributed by Lukas
#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and f...
SPI 752: How to Convert Followers into Customers with Jeff Gargas
19 Jan 2024
Contributed by Lukas
#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. Bu...
SPI 751: Matt and Pat Talk about the Future of SPI
17 Jan 2024
Contributed by Lukas
#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's...
SPI 750: Why You Have to Bring People Together
12 Jan 2024
Contributed by Lukas
#760 Hot take—the algorithms are breaking our brains! You see, before we each had personalized feeds on every platform, people were more or less tun...
SPI 749: The Roadmap to Your Million-Dollar Business This Year with Ryan Moran
10 Jan 2024
Contributed by Lukas
#749 Building an ecommerce business has always felt separate from what we teach our audience at SPI. But now, big players like Amazon are starting to ...
SPI 748: In the Year of AI, This Is What I’m Focusing On
05 Jan 2024
Contributed by Lukas
#748 I want to start the new year with a truth bomb—your past is not your future! It's too easy to dwell on what went wrong or the paths you didn't ...
SPI 747: How to Build a Six-Figure Brand in a Small Niche with Victoria Moll
03 Jan 2024
Contributed by Lukas
#747 I say it all the time—the riches are in the niches! Today's guest, Victoria Moll of Contempo Coding, is the perfect example of someone taking t...
SPI 746: How to Get Healthy If You’re Busy with Amalia May Valle
29 Dec 2023
Contributed by Lukas
#746 From business to family and everything in between, we have a lot on our plates as entrepreneurs. It's no surprise that self-care is often not eve...
SPI 745: How to Have Your Most Productive Year with Ali Abdaal
27 Dec 2023
Contributed by Lukas
#745 We have productivity all wrong! Discipline and grit are vital, sure. But here's the thing—no one procrastinates on watching Netflix. It's no se...
SPI 743: Buying Back Your Time and Becoming the Best Leader Possible with Dan Martell
20 Dec 2023
Contributed by Lukas
#743 Which parts of your work are actually moving you toward your goals? Most entrepreneurs are stepping over dollars to pick up dimes because they ha...
SPI 742: How to Write a Book Fast with Azul Terronez
15 Dec 2023
Contributed by Lukas
#742 Have you ever considered writing a book? Chances are, if you can think of an idea for one, you can also come up with excuses to trick yourself in...
SPI 741: Adding Profitable Physical Products to your Brand with Kerrie Fitzgerald
13 Dec 2023
Contributed by Lukas
#741 Many companies have lost sight of one of the key principles for success—treating customers well. We've all experienced this, so how can an audi...
SPI 740: Forty-One
08 Dec 2023
Contributed by Lukas
#740 As I turn forty-one and with the new year approaching, I want to look back at 2023 and share the strategies that have had the biggest impact on m...
SPI 739: Rapid Growth and Instagram Secrets with Zach Benson
06 Dec 2023
Contributed by Lukas
#739 Paying for ads is a fine way to get more followers on Instagram. It's what Meta wants you to do. But what are some of the more organic ways to bo...
SPI 738: The Niche Goal
01 Dec 2023
Contributed by Lukas
#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you wan...
SPI 737: Win with Your Unfair Advantage with Dan Shapiro, Founder of Glowforge
29 Nov 2023
Contributed by Lukas
#737 What is an advantage you have that almost feels like cheating? Is there something you can do that others can't or won't, and how do you leverage ...
SPI 736: How to Build Your Vision with Jason Feifer
24 Nov 2023
Contributed by Lukas
#736 What's the point of building a business if you can't maintain it? If you want to follow your vision and have free time to sustain and enjoy it, y...
SPI 735: How a Small Niche Makes a Big Profit with Wojciech Wegrzynski
22 Nov 2023
Contributed by Lukas
#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our...
SPI 734: Being a 10x Entrepreneur and Parent with Terry Rice—SPI Pro Expert In Residence
17 Nov 2023
Contributed by Lukas
#734 What is your personal philosophy? What are the thoughts that guide your actions? Understanding what drives you is the key to staying motivated an...
SPI 733: Modern-Day Personal Branding Magic with Christine Gritmon
15 Nov 2023
Contributed by Lukas
#733 "Who am I to stand out? Who am I to show off to other people?" That's the impostor syndrome in many of us talking. Falling for it and then unders...
SPI 732: Don't Go It Alone
10 Nov 2023
Contributed by Lukas
#732 The days of writing blog posts, getting easy traffic from Google, and monetizing your content with ads or products are gone. So, what's the best ...
SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox
08 Nov 2023
Contributed by Lukas
#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be y...
SPI 730: First to Act
03 Nov 2023
Contributed by Lukas
#730 Everything's already been done! That's one of the common excuses we come up with to stop us from starting a business. We tell ourselves all the g...
SPI 729: How to Quit Your Corporate Job for Good with Brian Luebben
01 Nov 2023
Contributed by Lukas
#729 Most people never take the leap to pursue the life they've always wanted. Often, it's because they're too afraid to quit their traditional jobs. ...
SPI 728: What Will Matter?
27 Oct 2023
Contributed by Lukas
#728 For better or worse, your choices today are a glimpse into how your life will turn out. I still remember the months I spent wallowing in self-pit...
SPI 727: An Epic SPI Success Story with Jackie Nourse
25 Oct 2023
Contributed by Lukas
#727 I'm always harping on the importance of starting a podcast to grow your brand. And for good reasons! But what would happen if you were to take my...
SPI 726: Name It.
20 Oct 2023
Contributed by Lukas
#726 Much of the knowledge I acquired when I started blogging is still with me. I have my early inspirations, Darren Rowse, Yaro Starak, and Seth Godi...
SPI 725: The #1 Way to Scale Up Your Business with Eric Partaker
18 Oct 2023
Contributed by Lukas
#725 The seven words that hold you back more than any other are "It is faster to do it myself." This kind of short-term thinking leads to burnout and ...