The So What from BCG

What Sweatpants Can Teach Us about Generational Differences and Segmentation

19 Nov 2025

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Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG’s leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery. Learn More: BCG’s Latest Thinking on Consumer Products: https://on.bcg.com/4oLtmBB BCG on the Fashion Industry: https://on.bcg.com/4oJzSZh How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: https://on.bcg.com/47LxcEH More on Fashion's Next Gen: https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxcChapters: 00:00-01:19 Introduction/Justin’s ‘So What’ 01:20-02:32 The evolution of athleisure 02:33-03:46 Why has growth slowed? 03:47-04:56 Who is winning and will they continue to? 04:57-06:06 What is a ‘for purpose’ mindset? 06:07-08:38 How are different generations served? 08:39-10:29 How do brands decide what markets to serve? 10:30-12:32 How can you make your brand stand out? 12:33-16:03 How should companies decide where to focus? 16:04-17:39 How do brands decide where to localize and where to stay consistent? 17:40-18:52 What can consumer companies learn from sportswear brands? 18:53-19:55 What are the biggest challenges the industry is facing? 19:56-21:24 Justin’s ‘Now What’ 21:25-21:38 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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The So What from BCG

What Sweatpants Can Teach Us about Generational Differences and Segmentation

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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