The Social Circle
Episodes
The Truth About Consistency on Social Media | The Social Circle | Ep 40
24 Mar 2026
Contributed by Lukas
Everybody says “just be consistent,” but almost nobody explains what that actually looks like when you have kids, work, grief, business, marriage,...
Stop Copying Viral Videos (Do This Instead) | The Social Circle | Ep 39
17 Mar 2026
Contributed by Lukas
Everyone says to study viral content if you want to grow on social media.But somewhere along the way, studying turned into copying, and that’s exact...
Storytelling for Normal People | The Social Circle | Ep 38
16 Feb 2026
Contributed by Lukas
You don’t need trauma, a glow-up, or a blue check to tell stories that actually land online.In this episode of The Social Circle, Candace and Jennif...
Why Your Hooks Aren’t Working (And How to Fix Them) | The Social Circle | Ep 37
10 Feb 2026
Contributed by Lukas
Most hooks don’t fail because they’re bad, they fail because they’re trying too hard.In this episode of The Social Circle, Candace and Jennifer ...
The Algorithm Doesn’t Hate You - Your Content Is Just Losing People | The Social Circle | Ep 36
02 Feb 2026
Contributed by Lukas
Everybody loves to say “the algorithm hates me.” We’re here to lovingly call that out.In this episode of The Social Circle, we break down what t...
Why Your Content Feels Invisible (Even When It’s Good); Awareness vs Trust vs Conversion | The Social Circle | Ep 35
26 Jan 2026
Contributed by Lukas
Ever feel like you put real effort into a post… and it still goes nowhere?In this episode of The Social Circle, we break down why “good content”...
Content Pillars That Don’t Box You In (How to Stay Consistent Without Losing Yourself) | The Social Circle | Ep 34
19 Jan 2026
Contributed by Lukas
Ever feel like content pillars are turning into content rules?Like once you “pick a niche,” you’re stuck talking about the same thing forever?In...
Marketing Isn’t What You Think It Is (And That’s Why You’re Stuck) | The Social Circle | Ep 33
12 Jan 2026
Contributed by Lukas
You’re posting consistently, trying the trends, showing up… and still feeling stuck.In this episode, we break down why marketing isn’t what you ...
Why Content Feels Harder in 2026 (Micro Dramas, Storytelling & the New Rules) | The Social Circle | Ep 32
06 Jan 2026
Contributed by Lukas
Welcome back to The Social Circle and happy 2026!In this episode, Candace and Jennifer break down what’s actually changing in content this year and ...
Building an Online Business as a Family: Kids, Chaos, & Content Creation | The Social Circle | Ep 31
22 Dec 2025
Contributed by Lukas
Jennifer’s on vacation this week, so it’s just Candace and her husband Charlie on the mic, talking honestly about what it looks like to build an o...
2025 in Review: What Worked, What Flopped & What We’re Doing Differently | The Social Circle | Ep 30
08 Dec 2025
Contributed by Lukas
It’s the end of the year, our 30th EPISODE, and we’re breaking down the real story of 2025: what worked, what flopped, what surprised us, and what...
Teach First, Sell Second: The 4:1 Rule for Creators | The Social Circle | Ep 29
01 Dec 2025
Contributed by Lukas
If selling feels awkward, you’re probably pitching too soon. In this episode we show you how to use a simple 4:1 value-to-offer rhythm to turn free ...
Turn "Try Everything" Into An 8-Figure Biz, w/Trevin Peterson , Part 2 | The Social Circle | Ep 38
24 Nov 2025
Contributed by Lukas
This is Part 2 of our conversation with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue.Start a Viral Vue ...
From Side Hustles to 8 Figures: Trevin Peterson on Amazon & Viral Vue (Part 1)
17 Nov 2025
Contributed by Lukas
In this Social Sitdown, we’re hanging out with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue, the tool...
Calendar FIRST Content: Stress-Free Planning for YOUR Real Life | The Social Circle | Ep 36
10 Nov 2025
Contributed by Lukas
STOP posting on vibes. Plan around the life you’re actually living, holidays, launches, travel, family, and plug your offers where they fit.In this ...
Get Comfortable in the Void: How to Hang On Between Starts & Wins With Dr. Guinevere Stasio | The Social Circle | Ep 35
03 Nov 2025
Contributed by Lukas
If you’ve ever felt stuck between starting and succeeding, this episode is your permission slip to keep going.In Part 2 of our Social Sit Down with ...
Story, Mindset, and the REAL Timeline: Social Sitdown w/Guinevere Stasio | The Social Circle | Ep 34
27 Oct 2025
Contributed by Lukas
Dr. Guinevere Stasio, clinical doctor turned empowerment and wealth coach, shares the unglamorous truth behind her pivot from a $15K salary cut as a b...
Stop Guessing: How to Read Your Analytics and Know What’s Working | The Social Circle | Ep 33
20 Oct 2025
Contributed by Lukas
Stop guessing about your content!In this episode, we show you how to read your analytics so you actually know what’s working... then turn those insi...
Stop Guessing Your Hooks: What We Learned from JoinBrands (and How YOU Can Use It) | The Social Circle | Ep 32
13 Oct 2025
Contributed by Lukas
We are heading into quarter four and brands are spending!We break down our biggest takeaways from a JoinBrands training: think like a viewer, lead wit...
How to Create Your First Digital Product (Without Overwhelm or Fancy Tools)
06 Oct 2025
Contributed by Lukas
Ready to create your first digital product, but feel totally overwhelmed? In this episode, Candace and Jennifer are walking you step-by-step through w...
Budget-Friendly Holiday Content Hacks: Plan Early, Create More, Spend Less | The Social Circle | Ep 30
29 Sep 2025
Contributed by Lukas
Episode 30?!?! Wow!Holiday content gets attention, but it doesn’t have to drain your wallet. In this episode, Candace and Jennifer share simple, rep...
From Free to Paid: Landing Your First Brand Deal (Pitch, Price, Negotiate) | The Social Circle | Ep 29
22 Sep 2025
Contributed by Lukas
New creators ask us all the time: how do you land your first paid brand deal? In this episode, we cover what brands actually look for, why free produc...
Mindset Reset: The First Step Most Creators Skip (and Why They Quit) | The Social Circle | Ep 28
15 Sep 2025
Contributed by Lukas
Mindset is the first step we walk every new creator through, because if you skip it, you quit. In this episode, Candace and Jennifer break down the re...
Make More Content in Less Time: The 5 Phases of Content Batching | The Social Circle | Ep 27
08 Sep 2025
Contributed by Lukas
Want to know the secret to creating more content in less time? The answer is content batching.In this episode of The Social Circle, Candace and Jennif...
Repurposing vs. Reposting: Simplify Content Strategy Without Burning Out | The Social Circle | Ep 26
01 Sep 2025
Contributed by Lukas
Trying to show up on every platform can turn into a full-time job... unless you know how to Repurpose and Repost!In this week's episode, we walk t...
How to Make Sales on Social Media Without Turning Off Your Audience | The Social Circle | Ep 25
25 Aug 2025
Contributed by Lukas
Sales don’t have to feel gross. In this episode, we talk about how to sell on social media without turning off your audience, or yourself.We’ll sh...
Content Engagement Strategies for 2025 (and what to STOP doing!) | The Social Circle | Ep 24
18 Aug 2025
Contributed by Lukas
Engagement isn’t just likes anymore, it’s connection. In this episode of The Social Circle, we’re breaking down the engagement hacks that are st...
The Truth About Burnout: What Creators Aren’t Talking About | The Social Circle | Ep 23
04 Aug 2025
Contributed by Lukas
Content creator burnout is real, and it’s one of the biggest reasons people give up on building their personal brand. In this episode of The Social ...
The Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22
28 Jul 2025
Contributed by Lukas
Trends can grow your account... or totally kill your vibe.In this episode, we’re breaking down how to use trends in a way that feels natural, authen...
The Importance of CTAs: How to Ask Without Feeling Pushy | The Social Circle | Ep 21
21 Jul 2025
Contributed by Lukas
If your content isn’t converting, this might be why...In this episode of The Social Circle, Candace and Jennifer break down what makes a call-to-act...
Affiliate Marketing for Beginners; Start Earning Online Easily | The Social Circle | Ep 20
07 Jul 2025
Contributed by Lukas
In this episode of The Social Circle, we’re breaking down one of the easiest ways to start making money online, affiliate marketing.We explain:– W...
How to Plan a Week of Content in ONE Day (Without Losing Your Mind) | The Social Circle | Ep 19
23 Jun 2025
Contributed by Lukas
In this episode of The Social Circle, we’re breaking down one of the most-asked questions from creators: “How do I stay consistent without burning...
Your First Viral Post: What to Do Next | The Social Circle | Ep 18
16 Jun 2025
Contributed by Lukas
You went viral… now what?In this episode of The Social Circle, Candace and Jennifer break down what really happens after a viral post and how to tur...
Avoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17
09 Jun 2025
Contributed by Lukas
Think more followers = more money? Think again.In this episode, we sit down with a seasoned content creator and influencer marketing expert who’s sp...
What Do Brands Want? Social Sit-down and Influencer Secrets with a 13-Year Pro | The Social Circle | Ep 16
02 Jun 2025
Contributed by Lukas
This week, we’re sitting down with a creator who’s been in the social media world for over 13 years—and she’s spilling everything brands don’...
How to Handle Negative Comments and Stay Resilient as a Content Creator | The Social Circle | Ep 15
25 May 2025
Contributed by Lukas
Whether it’s trolls, unsolicited opinions, or flat-out hate—every creator faces negativity at some point. In this episode of The Social Circle, we...
Social Media Metrics That Matter: What to Track and Why | The Social Circle | Ep 14
18 May 2025
Contributed by Lukas
Let’s talk numbers, but not the kind that make your eyes glaze over. In this episode of The Social Circle, Candace and Jennifer break down the REAL ...
How to Create Lead Magnets That Convert | The Social Circle | Ep 13
10 May 2025
Contributed by Lukas
Ready to grow your email list without the overwhelm? In this episode, Candace and Jennifer break down how to create a simple, strategic freebie that a...
Mindset, Messy Starts, Showing Up & H Words: Social Sit-Down w/Shannon McKinstrie | The Social Circle | Ep 12
02 May 2025
Contributed by Lukas
Today’s a milestone moment for us, one of our podcast goals actually came true: welcoming Shannon McKinstrie inside the Circle.Shannon is a social m...
Creating High-Quality Social Media Content on a Budget | The Social Circle | Ep 11
19 Apr 2025
Contributed by Lukas
Think you need fancy gear or a production team to create great content? Think again.In this episode of The Social Circle, Candace and Jennifer share h...
Breaking Down the Algorithm...You're NOT Shadow banned! | The Social Circle | Ep 10
11 Apr 2025
Contributed by Lukas
Shadow banning? Not a thing.In this episode of The Social Circle, Candace and Jen break down the real reasons your content might not be performing—a...
Landing Brand Partnerships – What You Need to Know | The Social Circle | Ep 9
31 Mar 2025
Contributed by Lukas
Want to work with brands as a content creator, even if you're just starting out?In this episode of The Social Circle, Candace and Jennifer break down ...
Avoiding Burnout – Sustainable Content Creation Practices | The Social Circle Podcast | Ep 8
23 Mar 2025
Contributed by Lukas
Feeling overwhelmed by the content grind? You’re not alone, and you don’t have to choose between growth and burnout. In this episode, Candace and ...
Storytelling Secrets – How to Connect with Your Audience Emotionally | The Social Circle | Ep 7
15 Mar 2025
Contributed by Lukas
How do you create content that truly connects? The secret is storytelling. In this episode, we’re breaking down how to share your story in a way tha...
How to Optimize Your Social Media Profiles for Growth...or Whatever! | The Social Circle, Ep6
07 Mar 2025
Contributed by Lukas
Your social media profile is the first thing people see, is it working for you? In this episode of The Social Circle, we break down how to optimize yo...
Turning Ideas into Posts – Never Run Out of Content | The Social Circle, Ep5
28 Feb 2025
Contributed by Lukas
Ever find yourself staring at your screen with no idea what to post? We’ve been there! But the good news? Content ideas are EVERYWHERE!! You just ne...
Welcome to The Social Circle Podcast! | The Social Circle, Ep1
24 Feb 2025
Contributed by Lukas
In this very first episode, meet your hosts Candace and Jennifer, two online entrepreneurs who’ve built thriving businesses through social media and...
Content Pillars 101 – Define Your Niche and Stick to It | The Social Circle, Ep 4
20 Feb 2025
Contributed by Lukas
Struggling with what to post on social media? Not sure how to stay consistent without burning out? In this episode of The Social Circle, we break down...
Mastering Reels & TikToks – Tips for Viral Short-Form Content | The Social Circle Podcast_Ep 2
20 Feb 2025
Contributed by Lukas
On this episode of The Social Circle, Candace and Jennifer dive into the power of short-form video content and why it’s crucial for creators looking...
Building Confidence as a Creator – From Overthinking to Owning It | The Social Circle Podcast, Ep 3
20 Feb 2025
Contributed by Lukas
Struggling with self-doubt when creating content? In this episode, we’re breaking down how to build confidence as a creator, stop overthinking, and ...