The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Owning Your Superpowers: The Women Shaping Real Estate Media

24 Jun 2026

Contributed by Lukas

What if the qualities that are often overlooked in business are actually your greatest competitive advantage? In this special women’s takeover editi...

Growth's Dirty Secret: Why Getting Bigger Feels Like Falling Apart (And How to Fix it.)

17 Jun 2026

Contributed by Lukas

You finally hire help—and then immediately wonder why they don’t work exactly like you. In this episode, Craig and Todd talk through one of the ha...

Don't Lose the Human Touch: What A.I. Can't Replace

10 Jun 2026

Contributed by Lukas

What happens when your systems get better—but your client experience gets colder? In this episode, Craig and Shannon explore how to simplify your bu...

Using Video to Build Brands, Not Just Listings - James Bottomley

03 Jun 2026

Contributed by Lukas

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real es...

No Filter: 20 Questions We Probably Shouldn't Answer (Let alone ask)

27 May 2026

Contributed by Lukas

Episode Summary What happens when Todd and Craig throw out the script and answer the kinds of questions that usually stay behind the scenes? In this e...

Why Agents Breakup With You - Heather Haase

20 May 2026

Contributed by Lukas

Todd and Craig welcome Heather Haas, realtor, speaker, influencer, and keynote speaker from Spiro Sync 2026, to the Spiro Podcast. Heather shares how ...

Supercharge Your Business with VAs

13 May 2026

Contributed by Lukas

At some point, doing everything yourself becomes the bottleneck. In this episode of the Spiro Podcast, Todd and Craig dive into how virtual assistants...

The Compliance Side of Real Estate Media No One Warned You About

06 May 2026

Contributed by Lukas

Compliance can feel intimidating—but understanding it is becoming more important than ever for both agents and media companies. In this episode of t...

Top Things to Remember During Busy Season

29 Apr 2026

Contributed by Lukas

Busy season can be a great problem to have—but it also brings pressure, stress, and easy mistakes. In this episode of the Spiro Podcast, Shannon, To...

Overcoming Objections: Turning a "No" Into Next Steps

22 Apr 2026

Contributed by Lukas

Objections are part of every sales conversation, but how you handle them can make or break your business. In this episode of the Spiro Podcast, Todd a...

Create AI Workflows that Work for Your Business

15 Apr 2026

Contributed by Lukas

AI is only as powerful as the workflows behind it. In this episode of the Spiro Podcast, Todd and Craig welcome Matt Gia, Founder of AutoHDR, to break...

Avoiding Burnout - Clay Whisler

08 Apr 2026

Contributed by Lukas

What if your business actually supported your life instead of running it? In this episode of the Spiro Podcast, Craig and Todd are joined by Clay Whis...

Airbnb vs Residential Listings – JD Surrett

01 Apr 2026

Contributed by Lukas

Airbnb is opening up a whole new lane for real estate media businesses—but most people aren’t fully tapping into it yet. In this episode of the Sp...

Overcoming Imposter Syndrome - Chris Thompson

25 Mar 2026

Contributed by Lukas

Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're w...

How to Get Two Brokerage Presentations a Month - Nick Narodny from TITUS

18 Mar 2026

Contributed by Lukas

Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference o...

The "Full Plate" Framework: Alex Coombs - Northern Spruce Media

11 Mar 2026

Contributed by Lukas

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on b...

Bundles & Packages - Aaron Smith from Cubicasa

25 Feb 2026

Contributed by Lukas

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing...

It's Harder the Better You Get

18 Feb 2026

Contributed by Lukas

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in busines...

There's No Easy Button

11 Feb 2026

Contributed by Lukas

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you ca...

What You Missed at the Spiro Sync 2026 Conference

02 Feb 2026

Contributed by Lukas

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the ...

Justin Cyrus - How to Have FUN in Business - REPP 2025 Conference Presentation

21 Jan 2026

Contributed by Lukas

Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectio...

A Real User's Journey with Titus

14 Jan 2026

Contributed by Lukas

Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-...

Tyler Graham - REPP 2025 Conference Presentation

08 Jan 2026

Contributed by Lukas

Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with...

A Different Spin on Broker Deals with Scott Golmic

29 Dec 2025

Contributed by Lukas

Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit d...

REPP 2025 Recap: Colleen Kydd - Your Impact as an Owner

17 Dec 2025

Contributed by Lukas

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her prese...

Christmas for Clients - How to Plan

10 Dec 2025

Contributed by Lukas

Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for e...

Owner Spotlight Series: Chris Powell - Lighthouse Studios - REPP 2025 Speaker

26 Nov 2025

Contributed by Lukas

It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Sea...

REPP 2025 Recap

19 Nov 2025

Contributed by Lukas

Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas.  They share their thoughts, and the thought...

Hiring Challenges, Tips & Tricks

05 Nov 2025

Contributed by Lukas

A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider ...

2025 3rd Quarter Review & 4th Quarter Forecast

29 Oct 2025

Contributed by Lukas

Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might ex...

Not Selling, Sells!

22 Oct 2025

Contributed by Lukas

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that n...

The Top 3 Hardest Business Decisions

15 Oct 2025

Contributed by Lukas

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot...

Faith In Your Business

08 Oct 2025

Contributed by Lukas

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our w...

The Top 3 Mistakes We've Learned From

01 Oct 2025

Contributed by Lukas

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've...

Craig's Grade Card

24 Sep 2025

Contributed by Lukas

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to f...

A Brokerage's Perspective on Marketing

17 Sep 2025

Contributed by Lukas

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Di...

The Top 5 Things to do in Slow Season

10 Sep 2025

Contributed by Lukas

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photograph...

An Integrated Payment Gamechanger: Titus

03 Sep 2025

Contributed by Lukas

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it ha...

Plug the Leaks!

27 Aug 2025

Contributed by Lukas

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more cli...

A Day in the Life of Craig

20 Aug 2025

Contributed by Lukas

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like d...

If You Had to Start Over...

13 Aug 2025

Contributed by Lukas

What would you do, or do differently if you had to start your business over today?  Would you do the same initial setup of your business?  Would you...

Techniques Don't Build Businesses

06 Aug 2025

Contributed by Lukas

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales a...

Your Growth Isn't About the Camera

30 Jul 2025

Contributed by Lukas

What will help you grow your real estate media business faster and larger?  Just the right camera and gear, or sound business principles that you can...

Spiro Concierge Onboarding Program

23 Jul 2025

Contributed by Lukas

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Progra...

2nd Quarter Review & 3rd Quarter Forecast 2025

02 Jul 2025

Contributed by Lukas

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway)...

The Owner's Trap

26 Jun 2025

Contributed by Lukas

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that...

Raising Leaders & Reaching Goals

18 Jun 2025

Contributed by Lukas

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up,...

The Race to the Bottom

11 Jun 2025

Contributed by Lukas

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry doe...

Ethics & Integrity in Business: The Impact

04 Jun 2025

Contributed by Lukas

What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consid...

Tips & Tricks for Approaching Brokerages

28 May 2025

Contributed by Lukas

Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tr...

What Realtors Look for in a Media Partner

14 May 2025

Contributed by Lukas

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swier...

International Owner Spotlight Series: Simon Caya of Caya Media - Quebec, Canada

07 May 2025

Contributed by Lukas

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insight...

Shannon Landers - 1st Quarter Recap & 2nd Quarter Forecast

23 Apr 2025

Contributed by Lukas

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer ...

AI Photo Editing: Matt Gia of AutoHDR

16 Apr 2025

Contributed by Lukas

AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talk...

Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker

09 Apr 2025

Contributed by Lukas

REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical stude...

Business Development Strategies: A Refresher

26 Mar 2025

Contributed by Lukas

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow y...

Fortune is in the Followup

19 Mar 2025

Contributed by Lukas

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively f...

AI Editing: What are the Impacts?

11 Mar 2025

Contributed by Lukas

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect ...

Answering Listener Questions - February 2025

05 Mar 2025

Contributed by Lukas

Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media bus...

Colleen Kydd: Building Your Dream Team

26 Feb 2025

Contributed by Lukas

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on ...

Introduction to Coaching Techniques

19 Feb 2025

Contributed by Lukas

Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your te...

Time Management and Tracking

12 Feb 2025

Contributed by Lukas

We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most...

Mistakes Happen: Building Stronger Client Relationships

05 Feb 2025

Contributed by Lukas

The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/...

Covering Your Assets

28 Jan 2025

Contributed by Lukas

What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propos...

Owner Spotlight Series: Tyler Graham - Weston Media

22 Jan 2025

Contributed by Lukas

An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Gra...

2025 1st Quarter Forecast - Shannon Landers

14 Jan 2025

Contributed by Lukas

Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market wi...

Scott Golmic: How to Grow from 0 to 20K in a Month

17 Dec 2024

Contributed by Lukas

REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presen...

Busienss Continuity: Do You Have a Plan? Special Guest: Assaf Lowenstein

10 Dec 2024

Contributed by Lukas

Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your...

2024 PMRE and REPP Conference Recap

25 Nov 2024

Contributed by Lukas

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you...

Developing Leaders in your Business

18 Nov 2024

Contributed by Lukas

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to...

What it Takes to be a CFO

11 Nov 2024

Contributed by Lukas

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, ri...

The Foundations of Scaling

04 Nov 2024

Contributed by Lukas

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, ...

Attracting Good Employees & Clients: Part 2

28 Oct 2024

Contributed by Lukas

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the su...

Attracting Good Employees & Clients: Part 1

21 Oct 2024

Contributed by Lukas

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the su...

Propel Your Business with Consistency

14 Oct 2024

Contributed by Lukas

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn'...

Spiro Podcast 100th Episode - Values & Standards in Building Your Business

07 Oct 2024

Contributed by Lukas

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping y...

Investing in Yourself: The REPP 2024 Conference

26 Sep 2024

Contributed by Lukas

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and t...

Broker Deals: A Real Life Story

24 Sep 2024

Contributed by Lukas

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, ...

The Power of Upselling

10 Sep 2024

Contributed by Lukas

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult wit...

Answering Viewer and Listener Questions

04 Sep 2024

Contributed by Lukas

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tack...

Preparing for the Seasonal Transition

28 Aug 2024

Contributed by Lukas

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our...

What to do When You Lose a Client

21 Aug 2024

Contributed by Lukas

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares ...

Client Acquisition and the Value of Empathy

14 Aug 2024

Contributed by Lukas

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on...

Shooting & Selling: The Hybrid Role

09 Aug 2024

Contributed by Lukas

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and w...

Critical Communication - Hard Conversations: Part 2

24 Jul 2024

Contributed by Lukas

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communi...

Critical Communication with Your Team - Hard Conversations

10 Jul 2024

Contributed by Lukas

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and ...

Business Goals Checkup

02 Jul 2024

Contributed by Lukas

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F...

A Photographer's Streamlined Workflow: Part 3

25 Jun 2024

Contributed by Lukas

Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data trans...

Owner Spotlight Series: Colleen Kydd - Three Palms Media

18 Jun 2024

Contributed by Lukas

We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-own...

A Photographer's Streamlined Workflow: Part 2

04 Jun 2024

Contributed by Lukas

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable. To learn more about Spiro or ...

A Photographer's Streamlined Workflow

30 May 2024

Contributed by Lukas

So how exactly does a photographer having a streamlined workflow have an impact on your business. WHAT could/should a streamlined workflow for a real ...

How to be the CFO of Your Business

23 May 2024

Contributed by Lukas

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a s...

Growing Your Client Acquisition Effort

15 May 2024

Contributed by Lukas

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking...

Winning Back Lost Clients

29 Apr 2024

Contributed by Lukas

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE ther...

Unhappy Clients: The End of the World?

23 Apr 2024

Contributed by Lukas

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhapp...

Answering Real Estate Photographer Questions

17 Apr 2024

Contributed by Lukas

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of to...

Maximizing Your Time in Busy Season

02 Apr 2024

Contributed by Lukas

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, ...

Owner Spotlight Series: Ryan Stevens - Real Home Pix

26 Mar 2024

Contributed by Lukas

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you,...

The Efficiency of Automated Video Editing through Spiro

05 Mar 2024

Contributed by Lukas

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merg...

Owner Spotlight Series: Michael Burke - Inside Real Estate Photography

28 Feb 2024

Contributed by Lukas

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner ...