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The SportBusiness Podcast

Business News Sports

Episodes

Pay days and power plays: Sizing up the IPL

20 Mar 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthe...

OTT reaction: Is EPL move really a game-changer?

13 Mar 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, ...

What the Paramount-Warner Bros. deal means for the European sports rights market

11 Mar 2026

Contributed by Lukas

This month Inside the Deal tackles one of the biggest deals in the industry for years: the Paramount Skydance deal to buy Warner B...

Banks, airlines and AI: New F1 sponsors on starting grid

06 Mar 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we pay...

One-season wonders? Chelsea’s shirt sponsor struggles.

26 Feb 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Matthew Glendinning jo...

Plane sailing? IMG faces in-flight, in-ship competition

20 Feb 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This w...

Mediapro: ¿Qué pasa?

13 Feb 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin...

2026 Winter Olympics: Faster, Higher, Richer?

06 Feb 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, ...

Definitely, maybe: predicting the future of sports prediction markets

30 Jan 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinn...

DAZN's Belgian conundrum: A no-win scenario

23 Jan 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Frank Dunn...

Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year

22 Jan 2026

Contributed by Lukas

Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?How do the recent deals with the BNS’s Clip...

Net gains: Unpacking the Australian Open commercial strategy

16 Jan 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.Maria Kholodova and Martin Ross join&n...

The Enhanced Games: Where's the commercial injection?

09 Jan 2026

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Martin Ross joins Catherine...

The gradual unravelling of the European Handball Federation’s €500m deal

22 Dec 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.In 2018, th...

Times A-Changin: 2025 in review

19 Dec 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin...

Conmebol chat: Copa contracts closed

12 Dec 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the pod...

Minority report: Madrid gets real on external investment

05 Dec 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Gavin Hamilton ma...

American express: US giants race to join new UCL era

28 Nov 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonath...

Netflix blows rivals out of the water to land Women’s World Cup in US

27 Nov 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This month,...

MLS takes slice off big Apple deal

22 Nov 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest kicks o...

Gold and silver linings: European Tour's DP World, AWS cloud deals

14 Nov 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning a...

F1 extended but Heineken facing Champions League TKO

07 Nov 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Jonathan Res...

Platform wars: The third era of private equity investment in sport

31 Oct 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Frank Dunne joins the podca...

‘Flat-top pyramid’ structure pays off for basketball’s Euroleague

30 Oct 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, ...

The Sportel news buffet: Nuggets aplenty

24 Oct 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross, Jonathan...

Betting on big brands: EPL team sponsors overview, from A to Z

17 Oct 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Faaez Samadi...

In Da Red Zone: Unpacking losses at LIV, European Tour and DAZN

10 Oct 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Rest and Frank Dunne...

Visit Rwanda heads to Hollywood in sports tourism play

03 Oct 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Ben Cronin and Jonath...

What the Women’s Champions League deal says about Disney and non-US sport

30 Sep 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, ...

Splitting the G: How Guinness' Premier League sponsorship has shaken market dynamics

26 Sep 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, sponsorship experts M...

Down at the farm: IMG x RedBird Summit

23 Sep 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Re...

Extra terrestrial: New streaming home for listed events?

12 Sep 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, as Amazon courts controvers...

Fox sake: Just what is happening in Mexico?

05 Sep 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the pod...

Nightmare on Dream Street: India bans money-based online games

29 Aug 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Matthew William...

New stadium drives Everton’s elevated sponsorship ambitions

28 Aug 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, ...

The Rights Overlap: Bundesliga embraces multi-platform sales

22 Aug 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Imran Yusuf joins to ...

Riding the storm: EPL ‘to buck global downturn in next cycle’

15 Aug 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Frank Dunne joins the pod t...

Big Cash League? Cricket Australia eyes T20 boost

08 Aug 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.Faaez Samadi and Jonathan Rest look Do...

Euro vision: Can women's club game grab its golden chance?

01 Aug 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Re...

Inside the Deal: Novuna sponsorship deal ushers in a new era for UK athletics

31 Jul 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, ...

The SportBusiness Podcast Q&A: Whither Fifa? Is the pay-TV sports model broken? Captive Canada, Hundred fees and more.

25 Jul 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we take a break from ...

World Cup power play: CazéTV ups the stakes

19 Jul 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and...

Where Eagles dare: Benfica disrupt centralisation plans

11 Jul 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Re...

Common wealth? A commercial resizing for new Games era

04 Jul 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Re...

Inside the Deal: A changing of the guard at the Saudi Pro League

02 Jul 2025

Contributed by Lukas

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.Inside the ...

Reborn in the USA? DAZN targets Hispanic growth

27 Jun 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross puts DAZN’...

Netflix and Kill? Streaming KOs linear TV

20 Jun 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, we delve into Netflix’s l...

That's all Folks - WBD splits networks, streaming units

13 Jun 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ro...

Team Talk: Champions League rights sales – then and now

06 Jun 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Frank Dunne and Martin Ross...

Making it Relevent: New Uefa agency team assembled

30 May 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest, Martin...

House of Mouse: Disney lands UWCL, F1 merchandising deals

23 May 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross expands on excl...

Size matters: will expanding the WWC swell Fifa's coffers?

16 May 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Ben Croni...

Gamer alert: EA takes tiny bite of MLS' Apple deal

09 May 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Faaez Sam...

London calling: O’s, Hammers gaze over the pond

02 May 2025

Contributed by Lukas

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ro...

Cast-over: McLaren makes Puma F1 kit switch

28 Apr 2025

Contributed by Lukas

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ro...

Divorce court: LFP and LaLiga’s unhappy marriages

22 Apr 2025

Contributed by Lukas

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, we’re in divorce court. C...

Ari's game: Emanuel holds onto his ATP gold

14 Apr 2025

Contributed by Lukas

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, we take a look at Ari Emanu...

Bettman's bonanza: Rogers doubles down on NHL

07 Apr 2025

Contributed by Lukas

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Callum McCarthy is joined b...

Goodbye, Gabba; Team Marketing's last dance; Speedos at Sportel

31 Mar 2025

Contributed by Lukas

Welcome to another episode of The SportBusiness Podcast.This week, Callum McCarthy is joined by Martin Ross and Jonathan Rest for a wide-ranging conve...

Bach to the Future: Coventry wins in a landslide

24 Mar 2025

Contributed by Lukas

Welcome to the SportBusiness Podcast, a brand new weekly from the best news team in the business that gets you informed on the biggest stories in the ...