10 Unknown SaaS Making $50K+ MRR (Copy Them)

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The Startup Ideas Podcast 1h 1m 2 speakers 8 chapters transcribed
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What is the main topic discussed in this episode?

Greg Isenberg 0:00
If you've ever wanted to build a SaaS that pays your bills, today's episode is for you. I brought on my friend Rob, who has a portfolio of bootstrap profitable SaaS businesses. And together we go through a bunch of apps that do anywhere between 20,000 MRR and $300,000 MRR. And we basically reverse engineer how you can copy what they're doing,

How does the Waitlist Strategy work for SaaS launches?

Greg Isenberg 0:25
and get customers to whatever SaaS you want to build in 2026. And there's a bunch of alpha, there's a bunch of sauce that's in this episode that no one shares. They don't share it because they don't want competition. I don't care. I want you to go build something that ends up changing your life. And today's episode, there is a ton of sauce that I think that if you stick through the end, you will have that unfair advantage. All I ask is one little thing. Stop the video, like, comment, and subscribe so that this gets seen to other people. I want to make sure that people are enjoying this content. So please let me know. Enjoy the episode.
Greg Isenberg 1:14
I brought on my friend Rob Hoffman. Tell us how we can copy what they're doing, bring them to new niches. In this episode, what I hope it's going to be is basically the de facto, so you vibe-coded a SaaS, now what? Rob, welcome to the show.

What is the Wave Surfer Strategy and how can it generate MRR?

Greg Isenberg 1:50
In your words, by the end of this episode, what are people going to get out of it?
Rob Hoffman 1:55
Thank you, Greg. Stoked to be here. And here is my goal for the episode. I literally wrote it down because I am dead set on providing as much value and sauce to your audience as possible. So this is what I'm thinking. By the end of this episode, you will learn how to get customers for your SaaS. And so my goal is to provide the most tactical and actionable guide for you to get customers for your SaaS.

How can Language Arbitrage be leveraged for SaaS growth?

Rob Hoffman 2:24
And here's why. I see everyone on X, you probably do too. They're vibe coding, micro SaaS, tools, apps, and... The real problem is nobody knows how to get customers. So everyone kind of sucks at marketing. And so I've broken down six proven playbooks, one of which we used ourselves. And I'm going to walk you through it.

What are the benefits of using AI Search for customer acquisition?

Rob Hoffman 2:47
And so if you don't know who I am, because you probably don't, I am a real person. This is me on X. I'm Rob. I'm in three profitable bootstrap companies, Contact, Mentions, and Clio. We clearly love the .so domain. And so two are software companies, one is an SEO agency. And so, yeah, I'm ready to dive in.

How does Signal Search Strategy enhance local SEO efforts?

Rob Hoffman 3:09
Let's do it. I've broken it down in terms of six playbooks, and I actually have a bonus one at the end as well. And the reason why I've given six playbooks, and I'm going to give you examples of companies, real companies, including one of ours, that have used these playbooks to get customers.
Greg Isenberg 3:28
Just so the audience knows, those examples that you're going to give on the left-hand side, if you scroll to the left, you're going to go through Clio, TrustMRR, Teachazee, Tally.so, LocalRank, MailScale AI. You're going to tell them how much money they've made, what is the playbook they've used. You're going to break down the playbook and And what else are you going to do?
Rob Hoffman 4:00
Yeah, so I'm going to take you through six different SaaS tools, how much money they make, their playbook for getting customers, and how you can steal this playbook for your own SaaS.
Greg Isenberg 4:13
Great, let's get into it.
Rob Hoffman 4:15
Hell yeah, let's do it.

What strategies are effective for High Ticket Ads in SaaS?

Rob Hoffman 4:16
So I'm going to just start over here with the six different playbooks and then I'm going to go and show you the real examples. And the reason why I've given six playbooks is because everyone's going to have their own preference of how they want to acquire customers based on your skill set, based on your level of interest in these different strategies. So I'm going to start right here with number one, which is the waitlist strategy. And this is actually a strategy that we used for our own SaaS tool, Clio. And in fact, we also used it for our other SaaS tool, Mentions. So we know that it works because we ran it twice. And in both cases, we were able to grow to 60K MRR for Clio and 20K of MRR with Mentions in like a month or two.
Rob Hoffman 5:03
Okay, so we're going to start here with Clio. So first of all, what is Clio?

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