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Here's where I think service-based businesses are going to go. When you build a service-based business, think of a design agency or an SEO shop or something like that. Number one, you start with humans doing the work. And then number two, you transition from humans doing 100% of the work to AI-assisted human work. And then step three, you transition to agents do all the work.
Once you get to step three, the margins are going to 3, 4, or 5x. Instead of making 20% EBITDA, you might be able to make 60% EBITDA, 80% EBITDA. And the reason why is because you're paying tokens and you're getting agents to do the work. And this might be in five years and this might be in seven years or three years.
But the point is, if they can get there and you've built up all the systems and processes and client base, then you're going to be in a really, really good place. So that's And we're back. Another solo pod, just me. I'm going to give away some ideas, some trends. I did one of these last week and you all loved it. So I figured I'd do another one. Let's get right into it.
So I want to start off with the trend and I'll give you some ideas for this trend. So recently I got married and my wedding was different than most people's wedding. A lot of people have weddings and they've got a hundred of their closest friends and families there. I had a wedding and there was 14 people there and that was including me and my wife. So Weddings are changing.
People don't want to spend thousands of dollars on weddings. They want to do something small. They want to do something intimate. And that leads me to my trend of the week, which is micro weddings. So what is a micro wedding? I think we need to just define it. So it basically means a wedding with less than 50 people. It's just way more intimate.
And it's especially big in places like New York, LA, Miami. where the cost per wedding guest could be more than $1,000 per guest. So it's absolutely out of control. This is obviously due to inflation. And over the last few years, it's just gotten out of hand. So okay, so this is the trend. I think a lot of you are probably nodding your head and being like, of course, this makes a lot of sense.
How can I create a business on top of this trend? So idea number one is just lead gen. So there's a bunch of small venues that haven't... They're not really set up for micro weddings. And the biggest challenge of that is these small venues don't have the visibility. They have smaller marketing budgets. And then they probably just don't know that this trend is happening.
So you could go and just bridge the gap. So, you know, I just Googled here, micro wedding, Los Angeles. And I saw that there is actually a sponsored link called intimate mountain weddings.com. So great domain, good SEO. Um, and as the search volume starts to increase, if people become aware that micro wedding is a thing, uh, traffic's going to go, you know, go up.
So how can you operate this idea as a service? So, you know, step one is you just got to form the partnerships agreement. So you go to these wedding venues, uh, and you basically say, Hey, I'm going to send you a bunch of leads for, for, for your micro wedding. And then would you be willing to give me 10%, 5%, 20% of a booking that's made through your platform?
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