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The Startup Ideas Podcast

The blueprint for building cash flowing online directories

21 Oct 2024

Transcription

Full Episode

0.329 - 31.058 Greg Isenberg

In this episode, John Rush breaks down how you should start an online directory, how to ideate for an online directory, how to build an online directory using AI, and how to grow an online directory using AI and SEO. And he just walks through the entire process. People are making 5K, 10K, 15K, 20K a month with these online directories. They're super easy to create.

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31.598 - 71.932 Greg Isenberg

He thinks it's one of the lowest risk ways to start a startup. I'll let you decide. Enjoy the episode. We got John Rush, king of directories, on the pod. You've heard him here before, but today is a special episode because what are we learning today, John?

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72.872 - 89.059 John Rush

Well, we'll learn how to come up with ideas for directories, how to validate them before you build them, how to build them, and how to work on SEO once you build them. So basically, all three important steps you have to build successful directories.

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90.24 - 119.024 Greg Isenberg

And why you should care about this is we're kind of entering this golden era of directories. We're starting to see them be more and more popular. People want curation and directories provide that. So if you're looking for your next startup idea, directories is a great place to start. And I'm excited to get in with this. Just dive deep in directories. I haven't done this with you.

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119.696 - 123.897 Greg Isenberg

I figured we might as well do it publicly. Yeah, that's smart.

124.457 - 147.001 John Rush

That's 100% correct. So just to add on that, the reason directories are so big now and they will be much bigger in the future is that as there's more content on the internet, the quality of the content becomes more important. And I think directories are solving this pretty well because people trust directories. If it's a good directory, they trust it that...

147.521 - 168.393 John Rush

It's a well-curated content, and it has some reviews, ratings, and the quality is high. And the person running it understands the space and picks the right things there. So I think people will be outsourcing the decision-making for the content to the directories from Google, because now they ask Google, and that's...

169.534 - 178.822 John Rush

That's becoming more and more relevant as we see that the top search results of the Google are mostly dominated by all the hacks.

179.923 - 188.451 Greg Isenberg

All right, well, let's start with step one. How do we find a directory idea that is worthwhile to go after?

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