This YouTube expert made creators $100M+ (Not clickbait)
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Paddy Galloway. This is the guy that's worked with everyone from Mr. Beast to Red Bull on their YouTube strategy. And in this episode, he walks through in about 90 minutes, a 12 month plan for you to kickstart and build your very own YouTube channel that can scale to millions of subscribers. now this is important not just if you want to create a personal brand this is also if you're creating a business youtube is an incredible place to have an audience and he walks through this whole whole whole youtube cheat sheet which he prepared for everyone on the startup ideas podcast you're gonna love this episode it's long i will say but if you stick through to the end You'll know more about YouTube than 99% of people.
Patty Galloway on the pod.
What are we learning today, Paddy?
I'd love to give your audience a bit of a cheat sheet into YouTube strategy because this is what I do all day, every day. This is what I focus my life on. And I think if by the end of this podcast, I can sort of dispel a few myths and give people some good ideas of how to tackle what is, in my opinion, the best platform to grow an audience on, I think that would be a great use of time.
I mean, I'd be honored. You know, Patty, you work with the biggest creators in the game. You've worked with Mr. Beast. You've worked with small creators who have become big creators, the Noah Cagans of the world. I see you out there. So I'm excited to hear what you've got in this cheat sheet. By the end of this pod, what's someone going to be able to take away?
I think the main thing for me when it comes to the sort of basis of what I teach with YouTube is that YouTube is not a video platform. Like everyone thinks YouTube is like YouTube videos, obviously. And, you know, I'm being a bit silly, but realistically, most people look at YouTube and say, I need to make a video. What I love for people to think about by the end of this call is I need to make a video. But before that, I need to understand what video to make, the strategy behind choosing ideas. packaging. So when a YouTuber says packaging, they're referring to title, thumbnail, basically like the packaging of a product. Just in how when you're building a startup or a consumer product or whatever it might be, you have to think about your marketing, your branding, your packaging. The same is true for a YouTube video. And that's a big...
difference when it comes to other platforms, like even something like a TikTok where content is served to you, YouTube, there is still that decision made by the user of clicking on a video. So I'd love for people just to have a really good understanding of how to think about that. And I also have a bit of like a month by month plan. So if anyone is watching this podcast and is like, hey, next 12 months, I want to like build a channel maybe for their personal brand, for their company to just like learn the game of YouTube. I have a month by month, really simple plan that people can follow. So yeah, if we've kind of changed some hearts and minds about how this platform works and give you a plan, I think that's a really good use of time.
Before we get into that, why should a founder or someone building a business even care about YouTube?
I mean, that's just a really good segue to start screen sharing because I actually put together a little sheet with some points on why I think YouTube is so important. So let me just start sharing my screen and I can actually get straight into this.
Nothing gets people on this podcast more excited than when the guest starts sharing the screen. Oh, like dopamine. Just let's go. All right. Patty's sharing the screen. What do you got?
Amazing. Amazing. So I'll talk a little bit about this graph in just a second. But this is a viewership graph graph for long form views for one of our clients. And there's a point here we want to make. But I think when I when it comes to why YouTube, which is literally the question at the top of this page, like why YouTube? Why should I put focus on YouTube?
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