The Storytelling Lab

What Live Storytelling Can Teach Every Brand with Corey Rosen

11 Mar 2026

Contributed by Lukas

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey RosenWhat makes som...

The Real Work Behind a Great Content Strategy with Kristen Sweeney

02 Mar 2026

Contributed by Lukas

“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen SweeneyWhat if the real ...

The Courage to Face What Your Story Is Really About with Spade Robinson

23 Feb 2026

Contributed by Lukas

“There is no version of storytelling that does not become therapy.” — Spade RobinsonWhat if the difference between an average story and a great ...

Cinematography and Storytelling Beyond the Technique with Tal Lazar

16 Feb 2026

Contributed by Lukas

“The real story is always in the subtext.” — Tal LazarMost people lose their audience the moment they start explaining. In this episode, cinemat...

The Most Misunderstood Piece of Brand Missions

10 Feb 2026

Contributed by Lukas

“Vision is what inspires your people. Mission is what activates and organizes them.” —Rain BennettWhat good is a bold vision if you don’t have...

When Your Brand Design Tells the Right Story with Shane Lukas

02 Feb 2026

Contributed by Lukas

“Your stories are building bricks of belief in your brand." — Shane LukasHow do you sell something your customer can’t see, touch, or fully unde...

Your Brand's Growth Problem Isn't What You Think It Is with Jensen Savage

26 Jan 2026

Contributed by Lukas

“Everybody in your organization has to be aligned… or it all starts to break down.” — Jensen SavageIf you’ve been muscling your way through ...

What Happens When YOU Become the Story with Elton Anderson, Jr.

19 Jan 2026

Contributed by Lukas

“Every time you press upload, you’re telling the universe this is your part in the grand scheme.” — Elton Anderson, Jr.What if your content wa...

The Real Reason Your Brand Feels Disconnected with Rain Bennett

22 Dec 2025

Contributed by Lukas

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” — Rain BennettMost busi...

The Billion-Person Mission That Started With Bankruptcy with David Meltzer

15 Dec 2025

Contributed by Lukas

“I was made from mistakes. I was promoted, protected, loved, and perfected by them.” — David MeltzerAfter losing $100 million and hitting rock b...

How a Local Utility Company Became a Storytelling Powerhouse with Krystal Phillips

08 Dec 2025

Contributed by Lukas

“It’s not just about keeping the lights on—it’s about building a relationship with the people at the end of the line.” — Krystal Phillips,...

Storytelling That Builds Trust Across Any Organization with Salvatore Manzi

01 Dec 2025

Contributed by Lukas

“A shared narrative means everyone in the organization is speaking about the story in the same way.” — Salvatore ManziIf every person on your te...

How to Use Storytelling to Fuel a Content Engine with David Ebner

24 Nov 2025

Contributed by Lukas

“A message map is the most underutilized resource for marketers.” — David EbnerWhat if the reason your marketing isn’t working has nothing to ...

How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato

17 Nov 2025

Contributed by Lukas

“The shortest distance between two souls is a story.” — Aaron CalafatoAaron Calafato doesn’t just teach storytelling—he lives it. In this ep...

Building a Narrative Operating System that Scales Your Business

10 Nov 2025

Contributed by Lukas

“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain BennettMost businesses think their biggest...

How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks

27 Oct 2025

Contributed by Lukas

“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick HicksWhat started as a 30-day content challenge became a ...

Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon

20 Oct 2025

Contributed by Lukas

"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil WeldonWhat if the key to more powerful storyte...

The Ethics of Filming Real Love Triangles in Mistress Dispeller with Elizabeth Lo

13 Oct 2025

Contributed by Lukas

"I wanted each character to be complex enough and sympathetic enough that there's some deep reason you could identify in yourself." — Elizabeth LoHo...

Brand Stories Grab Attention, But Brand Narratives Build Movements

06 Oct 2025

Contributed by Lukas

“A story is a singular arc of transformation. A narrative is the thread that ties all your stories together.” — Rain BennettIs telling your bran...

Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson

29 Sep 2025

Contributed by Lukas

“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi Gibson...

Why Ownable Originality Is the Only Differentiator Left with Rob Meyers

22 Sep 2025

Contributed by Lukas

“Ownable originality is about creating something uniquely you—something no one else can do, even if they tried.” — Rob MeyersWhat does it mean...

Turning Emotions Into Images on the Page with Gary Smith

15 Sep 2025

Contributed by Lukas

“If you write well, readers see your story differently—but they see it. It’s a visual medium, even in text.” — Gary SmithWhat happens when a...

Why Connection Beats Consistency in Content Marketing with Renee Frojo

01 Sep 2025

Contributed by Lukas

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee FrojoWhat if the key to growing...

Unlocking Emotional Insights with Story-Driven Data and AI with James Warren

25 Aug 2025

Contributed by Lukas

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James WarrenHow do you uncover what your customer...

The Rise of the Chief Storytelling Officer Role

19 Aug 2025

Contributed by Lukas

“The CSO needs a seat at every department’s table—product, marketing, sales—because story threads through all of it.” — Rain BennettStoryt...

Brandon Sanderson’s Simple Storytelling Model that Always Works

14 Jul 2025

Contributed by Lukas

“Think about what your story promises and then ask yourself if you're actually moving toward it.” — Rain BennettTired of overcomplicated storyte...

How to Make Indie Filmmaking Sustainable with Erika Arlee and Kristi Ray

23 Jun 2025

Contributed by Lukas

“If you get your timeline pushed back, think of it as another year to make the story better.” — Erika ArleeWhat does it really take to build a s...

Turn Your Content Into a Show They Can't Stop Watching with Shawn Walchef

16 Jun 2025

Contributed by Lukas

“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn WalchefHow do you run a business and still find time t...

Save the Cat (and Your Story) with Blake Snyder’s Beat Sheet

09 Jun 2025

Contributed by Lukas

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain BennettEver hear the term "story beat" an...

The Key to Building a Creative Career That Actually Lasts with Stewart Cohen

02 Jun 2025

Contributed by Lukas

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.” — Stewart CohenHow do you build a long, succes...

Joseph Campbell’s Legacy of Myth and Why It Still Matters with John Bucher

26 May 2025

Contributed by Lukas

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John BucherWhat if the story you’r...

Nancy Duarte's Sparkline: The Secret Structure Behind Every Great Speech

19 May 2025

Contributed by Lukas

“You don’t just present a pitch—you present a world your audience wants to live in.” — Rain BennettWhat do the Gettysburg Address, I Have a ...

How to Build Resilience and Rewrite Your Story with Nina Sossamon-Pogue

12 May 2025

Contributed by Lukas

“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-PogueWhat do you do when life knocks you flat? Former U.S. ...

Fiction Storytelling as a Form of Self-Discovery with Nathan Baugh

05 May 2025

Contributed by Lukas

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life." — Nathan BaughIs fiction just entertainment—or is it th...

Psychedelics, Creativity, and the Future of Work in the Age of AI with Paul F. Austin

21 Apr 2025

Contributed by Lukas

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul AustinWhat if the stories...

Create Impact with Your Documentary through Characters, Culture, and Collaboration

14 Apr 2025

Contributed by Lukas

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther OyetunjiWhat makes a story unforgettable? At this year’s...

How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly

31 Mar 2025

Contributed by Lukas

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya KellyIn a world where social media platform...

The Simple Story Framework That Built Pixar’s Greatest Hits

24 Mar 2025

Contributed by Lukas

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story." — Rain Ben...

Beyond Followers: Creating a True Community Around Your Brand with Cyndi Zaweski

17 Mar 2025

Contributed by Lukas

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights...

Two Simple Words from South Park's Creators to Improve Your Storytelling

10 Mar 2025

Contributed by Lukas

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain BennettIn this episode of the...

How to Turn Your Pain into Purpose By Sharing Your Story with J.R. Martinez

03 Mar 2025

Contributed by Lukas

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world."...

Kurt Vonnegut's Simple Theory of the Eight Shapes of Storytelling

24 Feb 2025

Contributed by Lukas

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just par...

The Art of Crafting Simple and Authentic Stories Using Limited Resources with Rodes Phire

17 Feb 2025

Contributed by Lukas

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then ...

The 6 Emotional Story Shapes that Science Found Resonate with Audiences Most

10 Feb 2025

Contributed by Lukas

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" —...

Top 3 Screenwriting Lessons Learned from My First 3 Screenplays

23 Dec 2024

Contributed by Lukas

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot i...

Content Creation Secrets: How I Grew to One Million TikTok Followers with David Griffiths

16 Dec 2024

Contributed by Lukas

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That wa...

Banking Brand Confidence: Tactics to Build Trust, Add Value, and Make More Money with Pia Silva

09 Dec 2024

Contributed by Lukas

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytellin...

Using Biometric Data to Create Visual Stories that Heal Trauma with Sarah Hill

02 Dec 2024

Contributed by Lukas

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah HillIn this episode of The Storytelli...

Captivate Your Audience By Shifting the Scene Polarity in Your Story

25 Nov 2024

Contributed by Lukas

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, a...

The 3 Things Your “Our Story” Section Must Have (and Most Don't!)

18 Nov 2024

Contributed by Lukas

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section." In ...

Just Go Make It: Lessons on Bringing Your Story to Life with Luke Barnett

11 Nov 2024

Contributed by Lukas

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make som...

Hero's Journey vs Heroine's Labyrinth: Understanding Two Powerful Story Structures with Douglas A. Burton

04 Nov 2024

Contributed by Lukas

The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which...

The Secret to Building Tension in MrBallen's Suspenseful Stories

28 Oct 2024

Contributed by Lukas

"Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the...

The Edenton Seven: Telling the True Story of a Daycare Witch Hunt with Betsy Hester

21 Oct 2024

Contributed by Lukas

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy HesterBetsy Hester's journey into the ...

The Domino Framework: A Simple Structure for Impactful Business Stories with Jyoti Guptara

14 Oct 2024

Contributed by Lukas

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put...

Embracing LinkedIn to Find Your Voice as a Brand Storyteller with Zainab Olanrewaju

07 Oct 2024

Contributed by Lukas

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writ...

From Self-Talk to Self-Communication: Realigning Your Inner Narrative

30 Sep 2024

Contributed by Lukas

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most...

How Trust, Innovation, and Collaboration Shaped Nike's Storytelling Strategy with Nelson Farris

23 Sep 2024

Contributed by Lukas

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or...

The Silver Bullet: Boiling Your Core Idea Down to One Sentence with Neil Gordon

16 Sep 2024

Contributed by Lukas

"Persuasion is ultimately about convincing others that change is possible." —Neil GordonWant to captivate your audience with compelling storytelling...

Rewriting the Stories from Our Past to Liberate Our Future with Jay Aedo

09 Sep 2024

Contributed by Lukas

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not v...

How I Increased My Speaking Fee 400% by Creating a Win-Win-Win Story

05 Sep 2024

Contributed by Lukas

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going...

How an Entertainment Experience is Bridging Divides and Connecting Strangers with Riaz Patel

26 Aug 2024

Contributed by Lukas

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constan...

Thinking vs Doing: Finding the Creative Sweet Spot in Your Storytelling Journey

19 Aug 2024

Contributed by Lukas

"You don't learn by thinking and reading. You learn by doing."If you're feeling overwhelmed by the endless debate between learning and doing in creati...

Using Storytelling to Teach, Learn, and Change with Way People Think with Sun Yi

12 Aug 2024

Contributed by Lukas

"When you tell a story and there's no old you versus new you, you don't have a story." — Sun YiWant to captivate your audience with compelling story...

Find Your Voice and Write Your Story, But Not Necessarily in That Order with Ally Fallon

01 Jul 2024

Contributed by Lukas

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody ...

Why Great Stories Are NOT Always Great for Your Marketing

24 Jun 2024

Contributed by Lukas

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the pe...

Make Your Words POP Off the Page Like Pictures

10 Jun 2024

Contributed by Lukas

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking t...

How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin

03 Jun 2024

Contributed by Lukas

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that...

The Most Important Sentence in Your Story

20 May 2024

Contributed by Lukas

The hardest part of creating a powerful story is knowing what to keep and what to cut?If you lose your audience's attention for just a second, most li...

How to Find an Agent and Turn Your Big Idea into a Book Deal with Lucinda Halpern

06 May 2024

Contributed by Lukas

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a poi...

Turning Your Case Studies into Compelling Stories That Convert

29 Apr 2024

Contributed by Lukas

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? And what if ...

Why Tiny Moments Matter in Telling Stories that Create Massive Change with Zach Green

22 Apr 2024

Contributed by Lukas

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or conte...

Possess the Power of a Master Storyteller and Create Genuine Connections with Neal Foard

15 Apr 2024

Contributed by Lukas

Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this ...

How to Dominate Your Industry Through Strategic Storytelling with Bill Harper

01 Apr 2024

Contributed by Lukas

If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands wi...

Craft a Magnetic Brand Essence in 5 Simple Steps

25 Mar 2024

Contributed by Lukas

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, y...

The 4 Characters You'll Meet on Your Hero's Journey

11 Mar 2024

Contributed by Lukas

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?Discover the surprising connection between t...

Using the ABT Framework to Stand Out as a Thought Leader with Park Howell

04 Mar 2024

Contributed by Lukas

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help y...

The Best Way to Start Your Story So They Stay Engaged

26 Feb 2024

Contributed by Lukas

Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?You've been told to start your s...

Leveraging Personal Origin Stories to Build Professional Connections with Robert Tighe

19 Feb 2024

Contributed by Lukas

Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself...

Knowing Your Internal Story So You Can Effectively Share Your External Stories

12 Feb 2024

Contributed by Lukas

Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and stil...

How a Strong Brand and Culture Makes Your Brand Story Better with Mark Miller and Ted Vaughn

29 Dec 2023

Contributed by Lukas

In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with in...

Self-Reflection, Personal Growth, and Finding the North Star of Your Story with Deevo Tindall

11 Dec 2023

Contributed by Lukas

Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and c...

Fighting Resistance Daily & Doing the Work to Become Your Authentic Self with Steven Pressfield

04 Dec 2023

Contributed by Lukas

Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've bee...

Connecting, Understanding, and Bridging Divides Through Family Stories with Jill Riley

13 Nov 2023

Contributed by Lukas

Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she...

Elevate Your Personal Brand Using Powerful Visual Storytelling Techniques with Alana Sparrow

06 Nov 2023

Contributed by Lukas

If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention o...

Why Structure Will Never Make Your Stories Stand Out from the Crowd with Paul Guyot

02 Oct 2023

Contributed by Lukas

Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develo...

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

18 Sep 2023

Contributed by Lukas

Do you want to create a thriving company culture that leads to maximum productivity and efficiency? Are you seeking a solution to shape a positive wor...

Find Your Voice, Become More Creative, and Change the World with Heather Parady

21 Aug 2023

Contributed by Lukas

Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battl...

Raise Capital Successfully Using Stories with Robbie Crabtree

05 Jun 2023

Contributed by Lukas

Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stori...

Stealing Celebrity Secrets for Earned Media Exposure with Kayley Hamilton

29 May 2023

Contributed by Lukas

Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professiona...

Collaborative Storytelling Secrets to Drive Change with Elena Rue

16 May 2023

Contributed by Lukas

Are you a non-profit looking for an authentic storytelling collaboration? Have you heard the myths that it's too expensive, too complicated, or imposs...

Building an Empire in the Creator Economy with Nick Witters

01 May 2023

Contributed by Lukas

After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job ...

Brutally Honest About Storytelling Myths with Francisco Mahfuz

17 Apr 2023

Contributed by Lukas

As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories were...

Discovering Life-Changing Books with Nicholas Hutchison

03 Apr 2023

Contributed by Lukas

Experience life-changing power in your life and business for less than $20!Nick Hutchison is an entrepreneur with a passion for personal growth throug...

Manifesting Success in Your Personal Brand with Olivia Mancuso

20 Mar 2023

Contributed by Lukas

Experience the journey of transformation - and discover the power of manifestation!Olivia Mancuso is a successful marketing consultant, video spokespe...

The Emotional Power of a Personal Documentary with Troy Bedenbaugh

13 Mar 2023

Contributed by Lukas

Share your story and discover how it can inspire and move others - "Your Story Matters".Troy Bedenbaugh is an award-winning documentary filmmaker and ...

The Key to Writing a Successful Screenplay with Julia Yorks

06 Mar 2023

Contributed by Lukas

Julia Yorks is a screenwriter for television and film, having worked on the staffs of DreamWorks/Netflix's "The Adventures of Puss in Boots" and "Trol...

The Substances That Control Your Story (and Your Brain) with David JP Phillips

28 Feb 2023

Contributed by Lukas

David JP Phillips holds the world's most-viewed TEDx Talks on storytelling with almost 10 million views among his three talks. His popularity comes fr...

Your Story is Your Unfair Advantage with Patrice Poltzer

13 Feb 2023

Contributed by Lukas

Patrice Poltzer is a Gracie-award-winning journalist and former TODAY Show producer who parlayed her media and storytelling expertise into forming Pat...

Master the Story of Your Mind with Robbie Cornelius

06 Feb 2023

Contributed by Lukas

Robbie Cornelius is an entrepreneur who focuses on the acquisition, building, management & sales of digital assets, the owner of Web Asset Group, ...