The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Episodes
Why Your People Keep Saying 'I'll Think About It' Instead of Booking
24 Mar 2026
Contributed by Lukas
Send Jackie A Message!You've got a retreat coming up. A membership to fill. A teacher training launching soon. And you're getting lots of &q...
Here Is the Strategy I Would Use to Get My Members to Stick Around Longer
17 Mar 2026
Contributed by Lukas
Send Jackie A Message!You're getting new students in the door. Maybe you're even running ads to do it. But a few months later, they're ...
The Real Reason Youâre Not Selling Enough
09 Mar 2026
Contributed by Lukas
Send Jackie A Message!In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee min...
Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not)
03 Mar 2026
Contributed by Lukas
Send Jackie A Message!In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most...
Stop Building Someone Else's Dream Studio
24 Feb 2026
Contributed by Lukas
Send Jackie A Message!In this episode, Jackie breaks down how to get out fastâstarting with one question you need to answer before you hire another ...
The 2026 Messaging Rule: If It Could Be About Any Studio, Delete It
17 Feb 2026
Contributed by Lukas
Send Jackie A Message!You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't ne...
How Ads Became My Lifeline (And Built a Seven-Figure Coaching Business)
10 Feb 2026
Contributed by Lukas
Send Jackie A Message!You've invested thousands in certifications. Your classes are incredible. Your teaching is top-notch. So why isn't you...
Your Competition Just Opened Down the Street: Now What?
03 Feb 2026
Contributed by Lukas
Send Jackie A Message!Another Pilates studio just opened down the street. Another yoga space launched with âexpert teachersâ and a âwelcoming co...
How One Pilates Studio Made $81,605 on Black Friday (Without Burning Out Their Team)
20 Jan 2026
Contributed by Lukas
Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio...
My 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)
13 Jan 2026
Contributed by Lukas
Send Jackie A Message!Whatâs actually changing in the yoga and Pilates industry in 2026 â and what do studio owners need to do to keep growing wit...
The 3 Financial Goals Every Studio Owner Needs to Set in 2026
06 Jan 2026
Contributed by Lukas
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner ...
From The Yoga Boss Vault: Your Business Results Are Created in Your Mind
06 Jan 2026
Contributed by Lukas
Send Jackie A Message!If youâre trying to grow your studio and keep hitting invisible wallsâthis episode explains why. Jackie Murphy breaks down t...
How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)
30 Dec 2025
Contributed by Lukas
Send Jackie A Message!AI is changing the fitness, wellness, yoga, and Pilates industries fast â but most studio owners are unsure how to actually us...
You Can't Scale Past Your Own ThinkingâHere's How Coaching Fixes That (with Katie Pulsifer)
23 Dec 2025
Contributed by Lukas
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore wh...
Why Most Yoga Studios Stay Stuck at 1â9% Profit (And What the Data Says to Do Instead) with Julian Barnes
16 Dec 2025
Contributed by Lukas
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data o...
How to Stop Being Your Team's Problem Solver (And Start Building Leaders)
09 Dec 2025
Contributed by Lukas
Send Jackie A Message!Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?"...
From The Yoga Boss Vault: Notice Discomfort, Act Anyway
02 Dec 2025
Contributed by Lukas
Send Jackie A Message!You have the desire to build a yoga business, but desire isn't enoughâyou have to take action. And that's where most...
From The Yoga Boss Vault: Evaluate, Breathe, Keep Going
25 Nov 2025
Contributed by Lukas
Send Jackie A Message!Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn...
10 Business Philosophies That Built a $1.5M Coaching Business
18 Nov 2025
Contributed by Lukas
Send Jackie A Message!What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on t...
AEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO Podcast
11 Nov 2025
Contributed by Lukas
Send Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not...
The Myth of the Right Intro Offer
04 Nov 2025
Contributed by Lukas
Send Jackie A Message!If youâve ever said, âI just need to find the right intro offer,â this episode is for you. Today, we'll break down on...
From The Yoga Boss Vault: Overcoming Imposter Syndrome
28 Oct 2025
Contributed by Lukas
Send Jackie A Message!Ever feel like someoneâs about to âfind you outâ? In this episode of The Studio CEO Podcast, we're talking about the ...
How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)
14 Oct 2025
Contributed by Lukas
Send Jackie A Message!In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriv...
Opening Strong: How Mandy Launched Her Studio with the Grow Mastermind
30 Sep 2025
Contributed by Lukas
Send Jackie A Message!Opening a studio doesnât have to mean years of trial and error. When you start with the right systems, strategy, and support, ...
Pack Your Classes Challenge Day One: Why Leadership Is the Key to Growth
23 Sep 2025
Contributed by Lukas
Send Jackie A Message!In this episode, weâre kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone wonât fill your c...
The 3 Shifts Every Studio Needs to Scale: Lessons from Greensboro Power Studios
16 Sep 2025
Contributed by Lukas
Send Jackie A Message!What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy re...
The 3 Content Types That Turn Warm Leads Into Clients
09 Sep 2025
Contributed by Lukas
Send Jackie A Message!Episode Summary:If your emails are only telling people when your next class is⊠theyâre probably not working.Most yoga and P...
The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know
26 Aug 2025
Contributed by Lukas
Send Jackie A Message!Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to KnowThinking about running paid ads...
Planning for Fall? 3 CEO Moves to Make Now
19 Aug 2025
Contributed by Lukas
Send Jackie A Message!Fall is right around the cornerâbut before you dive into scheduling, back-to-school promotions, or new offers, letâs hit pau...
The Leadership Pause: How to Stop Being the Bottleneck in Your Studio and Take Back Your Time
12 Aug 2025
Contributed by Lukas
Send Jackie A Message!You canât scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful hab...
The Wellness Efficacy Problem: What the Industry Wonât Say (But You Need to Hear)
22 Jul 2025
Contributed by Lukas
Send Jackie A Message!In this episode, weâre naming a hard truth: wellness has an efficacy problem. The data is clearâspending is up, but outcomes...
How to Sell Your Studio Offers Using Instagram Stories â Without Feeling Salesy
08 Jul 2025
Contributed by Lukas
Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into...
Marketing is a Skill: How to Findâand MasterâYour Recipe for New Students
01 Jul 2025
Contributed by Lukas
Send Jackie A Message!In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio...
Think Like a CEO: Why ROI Is the Only Metric That Matters
24 Jun 2025
Contributed by Lukas
Send Jackie A Message!If youâve ever hesitated to invest in your businessâeven when you know itâs the right next stepâthis episode of Studio C...
Why Youâre Still Not Hitting $10K Months (And What To Do About It)
17 Jun 2025
Contributed by Lukas
Send Jackie A Message!If $10k months feel like a dream you canât quite reach, this episode will help you see exactly why.Spoiler: itâs not that yo...
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
10 Jun 2025
Contributed by Lukas
Send Jackie A Message!Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this e...
The Messaging Mistake Thatâs Costing You Clients in 2025
03 Jun 2025
Contributed by Lukas
Send Jackie A Message!Is your messaging actually connectingâor are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jack...
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
27 May 2025
Contributed by Lukas
Send Jackie A Message!In this special Q2 listener Q&A episode, Iâm diving into four smart, real-world questions submitted by youâfrom weekly c...
Everyone on the Team Should Know the Goal
20 May 2025
Contributed by Lukas
Send Jackie A Message!Youâve hired the help. Youâve delegated the tasks. So why does it still feel like youâre the only one actually carrying th...
Whatâs Actually Worth Your Time This Summer (And Whatâs Not)
13 May 2025
Contributed by Lukas
Send Jackie A Message!Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might...
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
06 May 2025
Contributed by Lukas
Send Jackie A Message!Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, Iâm sharing the real story ...
Who Should You Hire First? The Real Answer to âIâll Just Do It Myselfâ
29 Apr 2025
Contributed by Lukas
Send Jackie A Message!Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase...
Theyâre Clicking, But Not Buying? Hereâs Why (and What to Fix)
22 Apr 2025
Contributed by Lukas
Send Jackie A Message!Youâre getting clicks, views, and even a few DMs⊠but no sales? You're not broken. Your offer isn't either. You&ap...
From Business Owner to Leader: The Shift That Changes Everything
15 Apr 2025
Contributed by Lukas
Send Jackie A Message!Leadership isnât about having all the answersâitâs about how you show up for your people. For many studio owners, the shif...
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
08 Apr 2025
Contributed by Lukas
Send Jackie A Message!Ever felt like walking away from your studio? That âI canât do this anymoreâ moment might hold more wisdom than you think....
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
01 Apr 2025
Contributed by Lukas
Send Jackie A Message!Building trust doesnât have to take yearsâit can be accelerated using a strategy called "borrowed trust". By strat...
10X Growth & Expansion with The Leader of Island Movement
25 Mar 2025
Contributed by Lukas
Send Jackie A Message!What if the biggest obstacle to your studioâs growth wasnât the marketâbut your own doubts? For Mariesa, leader of Island ...
Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update
18 Mar 2025
Contributed by Lukas
Send Jackie A Message!Eighteen months ago, my world turned upside-down. I discovered my husbandâs addiction, and despite running a successful seven...
Community is a Must Have in 2025
11 Mar 2025
Contributed by Lukas
Send Jackie A Message!What if creating a strong yoga community wasnât about having it all figured outâbut about starting small and letting it evol...
Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact
04 Mar 2025
Contributed by Lukas
Send Jackie A Message!What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Mill...
How Mariah Achieved 550% Growth While Launching a Courseâand a Baby!
25 Feb 2025
Contributed by Lukas
Send Jackie A Message!Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as s...
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
18 Feb 2025
Contributed by Lukas
Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strateg...
Selling Certifications: Interested to Enrolled
11 Feb 2025
Contributed by Lukas
Send Jackie A Message!What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? W...
How to Make Your Yoga or Pilates Studio More ProductiveâWithout Working More
04 Feb 2025
Contributed by Lukas
Send Jackie A Message!Itâs been five years of this podcast, and after a challenging season, Iâm backâreenergized and ready to reconnect with you...
From Passion to Profession: Tabby Johnstonâs Journey to Building a Successful Yoga Business
07 Jan 2025
Contributed by Lukas
Send Jackie A Message!Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a...
Scaling with Ease: Client Interview with Mia
10 Dec 2024
Contributed by Lukas
Send Jackie A Message!Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episo...
The Productive Routine I Use to Grow My Business
03 Dec 2024
Contributed by Lukas
Send Jackie A Message!Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how th...
Turn your Dream Business into Reality in 2025
26 Nov 2024
Contributed by Lukas
Send Jackie A Message!What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the unt...
Unlocking Success: Transforming Your Business with A Premium Value Offers
05 Nov 2024
Contributed by Lukas
Send Jackie A Message!Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it...
Building a Successful Private Yoga Practice: Francesca Cervero's Journey
15 Oct 2024
Contributed by Lukas
Send Jackie A Message!Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private...
Your Business as the Third Place: How to Create a Space People Never Want to Leave
08 Oct 2024
Contributed by Lukas
Send Jackie A Message!Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place,"...
The Assumptive Close: Use this today!
17 Sep 2024
Contributed by Lukas
Send Jackie A Message!How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podca...
Balancing Business and Wellness: Dr. Kennedi Pierce's Journey of Building a Yoga Studio
10 Sep 2024
Contributed by Lukas
Send Jackie A Message!Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermi...
Mastermind Magic: Heather's Key to Business Growth
03 Sep 2024
Contributed by Lukas
Send Jackie A Message!Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder an...
Transforming Dreams into Reality: Katelyn's Path to Business Growth
27 Aug 2024
Contributed by Lukas
Send Jackie A Message!Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we...
Unlocking Seven Figure Success: From Owner to Studio CEO
20 Aug 2024
Contributed by Lukas
Send Jackie A Message!Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO." In thi...
The End of A Season: 4 Years Of Podcasting
07 May 2024
Contributed by Lukas
Send Jackie A Message!This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually rec...
3 Types of Media
09 Apr 2024
Contributed by Lukas
Send Jackie A Message!Marketing is a skill you can learn and master over time. And one you need to! Because most of us don't leave Teacher Train...
The Truth Of Business
02 Apr 2024
Contributed by Lukas
Send Jackie A Message!So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.I...
Make Your After Class Announcement Effective
19 Mar 2024
Contributed by Lukas
Send Jackie A Message!In Episode 213, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether y...
Q&A Episode: Managing Money, Sleeping, Staying Focused and Never Being Pushy
12 Mar 2024
Contributed by Lukas
Send Jackie A Message!If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyogaFrom time to time, I'll ask you to le...
5 ways to grow your yoga business without social media
05 Mar 2024
Contributed by Lukas
Send Jackie A Message!If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible.In ...
When your students say, "I'll just do this on my own..."
28 Feb 2024
Contributed by Lukas
Send Jackie A Message!Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own."This often...
Action Takers Are Money Makers
20 Feb 2024
Contributed by Lukas
Send Jackie A Message!Ready to work less in your business AND make more money?Keep listening. Because I know you didn't start your business to be...
When it feels like you've tried everything...
13 Feb 2024
Contributed by Lukas
Send Jackie A Message!Have you ever hit a point in your business where it feels like you've tried everything, but you still haven't been abl...
Plan a Maternity Leave & Hit Your Business Goals
30 Jan 2024
Contributed by Lukas
Send Jackie A Message!Want to take time off and still hit your revenue goals? This is the episode for you! Even if you're not planning a maternit...
Is it wrong to want to make more in your yoga business?
23 Jan 2024
Contributed by Lukas
Send Jackie A Message!Welcome to episode 206, "Is it wrong to want to make more in your yoga business?" First, an invite! Whether your Janua...
The 2024 Vision Workshop
09 Jan 2024
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.âWe're going to talk about the the importance of creatin...
Your Marketing Plan for 2024
02 Jan 2024
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.âWe're going to talk about the difference between a ...
Creating a Island Movement & Five Figure Months with Mariesa
26 Dec 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 203, âCreating a Island Movement & Five Figure Months with Mariesa .âThis episode features ...
Youtube Channel to Yoga Life Book: Guest Interview with Brett Larkin
19 Dec 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 202, âYoutube Channel to Yoga Life Book: Guest interview with Brett Larkin.âIn this episode, Br...
Q&A Episode: Strategies, Challenges, and the Yoga Boss Mindset
12 Dec 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 201, âQ&A Strategies, Challenges, and the Yoga Boss Mindset.âIn this episode, I answer a se...
Number One Problem Stopping Yoga Business Owners: Confusion
04 Dec 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 200, âNumber One Problem Stopping Yoga Business Owners: Confusion.âIn this episode, I talk to y...
Grow Your Yoga Business This December
28 Nov 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 199, âGrow Your Business This December.â Â In this episode, I talk about growing your business ...
Business Transformation with Brandy and Sian
14 Nov 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 197, "Business Transformation with Brandy and Sian."Brandy and Sian share their journey w...
How to create an offer.
10 Nov 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 198, âHow to Create An Offer."Â The Business of Yoga course and membership is finally here! ...
Introducing: The Business Of Yoga Course & Membership
07 Nov 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 196, âIntroducing: The Business of Yoga Course & Membership.â The Business of Yoga course a...
300% Business Growth With Bethany Bouquet
31 Oct 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 195, â300% Business Growth with Bethany BouquetâIn this episode, I chat with Bethany, who start...
Hitting $100k With Heather From We Be Yoga Studio
24 Oct 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 194, âHitting $100k With Heather From We Be Yoga Studioâ Heather found strength in the ancient ...
5 Key Parts Of Marketing Your Yoga Business
17 Oct 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 193, â5 Key Parts Of Marketing Your Yoga Business.â Yoga teachers know that marketing is essen...
Your Reference Group Determines Your Success
10 Oct 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 192, "Your Reference Group Determines Your Success ."Success isn't just about busi...
Name Your Offer
03 Oct 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 191, "Name Your Offer ."It can be tough for yoga teachers and studio owners to come up wi...
Meant For More
26 Sep 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 190, "Meant For More."If you have had the internal nudge that you are meant for more, thi...
Sell To Type of Buyers
19 Sep 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss Episode 188, "Sell To Types Of Buyers." There is a way for you to work with more students in your...
What to do if your success feels fragile.
12 Sep 2023
Contributed by Lukas
Send Jackie A Message!Welcome to a riveting episode of Yoga Boss, Episode 188 - "What to do if your success feels fragile."Â Have you ever s...
Yoga is not a commodity.
05 Sep 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 186, âYoga is not a commodity.â There may be a way for you to increase your revenue without ha...
Be Bold In Your Marketing Online
21 Aug 2023
Contributed by Lukas
Send Jackie A Message!Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Level up your Marketing Skills in the Free Marketing Training:h...
5 Ways To Earn Trust From Your Audience
14 Aug 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 184, "5 Ways To Earn Trust From Your Audience."Â Are you ready to learn how to build a lo...
Healthy Detachment From Your Business
07 Aug 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 183, "Healthy Detachment From Your Business." If your sense of self-worth or self-value c...
Strategically Selling A Yoga Retreat with Stacey Stufflebeam
31 Jul 2023
Contributed by Lukas
Send Jackie A Message!Welcome to Yoga Boss episode 182, "Strategically Selling A Yoga Retreat with Stacey Stufflebeam."Â Are you ready to ta...