The Superwall Podcast

Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking

14 Oct 2025

Audio

Description

How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One ThingWhat if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.We cover:Why 85% of users decide to pay in the first 5 minutesThe paywall change that jumped conversion from 20% to 30%The "review hack" that took them from 50 to 1,000 App Store reviewsHow they anchor pricing against users' current spending habitsWhy transparency about cost actually increases conversionsThe value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)Ad creative insights: why age matters more than they expectedIf you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

The Superwall Podcast

Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment