The THOMcast
Activity Overview
Episode publication activity over the past year
Episodes
Expert Talk | On the couch with CX experts Katie & Stefaan
10 Mar 2025
Contributed by Lukas
In this episode, Stefaan Vuylsteke, a business and service design expert, and Katie Baeck, a senior consultant at The House of Marketing (THoM), explo...
Understanding Customer Experience for Business Success
27 Oct 2023
Contributed by Lukas
In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing...
The Art of Brand Strategy: Unlocking Growth in a Dynamic Market
30 May 2023
Contributed by Lukas
In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explo...
Pricing strategy: How to capture the full value you're providing
27 Mar 2023
Contributed by Lukas
Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert a...
Unlocking the Power of Marketing Automation: Strategies for Success
14 Feb 2023
Contributed by Lukas
Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insight...
"Innovation is key", let's get concrete: the case of the metaverse
05 Dec 2022
Contributed by Lukas
Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the...
How the "consulting mindset" can impact all of your projects — THOMcast E17
31 Aug 2022
Contributed by Lukas
Let's debunk myths around consulting, what is interim management and the importance of consulting mindset on interim marketing projects. With Stéphan...
Growth marketing in highly regulated industries: the case of the healthcare sector — THOMcast E16
02 Jun 2022
Contributed by Lukas
In this episode, Bert Van Eeckhoudt, Senior Manager Pharma Collective joins us to share some insights about a very specific sector: Healthcare. He exp...
Digital Strategy: reach your targets thanks to your #digitalstrategy — THOMcast E15
21 Apr 2022
Contributed by Lukas
In this episode, Inge Van Israël , Consulting Manager at The House of Marketing joins us to explain how to set up a digital strategy and why companie...
Organizational Design : creating high performing teams with #organizationaldesign — THOMcast E14
04 Mar 2022
Contributed by Lukas
Magalie Bonafoux joins us to explain what is organizational design and why companies should keep Org Design top of mind. She also shares with us some ...
Customer Experience: a sustainable way to grow your business #customerexperience — THOMcast E13
17 Jan 2022
Contributed by Lukas
Alicia Bandinelli, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization. ...
Digital Transformation to improve your customer experience #Digitaltransformation — THOMcast E12
13 Jan 2022
Contributed by Lukas
In this episode, David Vansteenbrugge, Managing Director at addData joins us to explain how digital transformation helps companies adapting to cu...
Marketing Automation, a win win strategy for businesses and customers #MarketingAutomation — THOMcast E11
26 Jul 2021
Contributed by Lukas
Today, we would like to focus on Marketing Automation. Our in house experts, Alexandra & Dirk will explain what is Marketing Automation and how it...
Value Management, how ID Marketing can help to fight churn in the most efficient way #IDMarketing — THOMcast E10
15 Jun 2021
Contributed by Lukas
In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game changer in marketing. Today, we wo...
The concrete impact of ID Marketing. A Luminus case #IDMarketing — THOMcast E09
17 May 2021
Contributed by Lukas
In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game-changer in marketing. That was the...
Veepee: "Free shipping? There is no such thing as a free lunch" #Ecommerce — THOMcast E08
22 Mar 2021
Contributed by Lukas
With Tobias Tousseyn, Country Manager Benelux at Veepee, and Stephanie Tang, Senior Consultant at The House of Marketing. 🌶 TODAY’S MENU How di...
Too Good To Go, making social impact through a marketplace model #Ecommerce — THOMcast E07
15 Mar 2021
Contributed by Lukas
With Franco Prontera - Country Manager Too Good To Go, Kenny Defrijn – Head of Marketing Too Good To Go and Stephanie Tang, Senior Consultant at The...
How Overstock built a great omnichannel experience through "co-co": collaborate and coordinate #Ecommerce — THOMcast E06
08 Mar 2021
Contributed by Lukas
Want to support us? Give us a review on Apple Podcast! With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and E...
How Chef Basket built an e-shop in 30 days from idea to the first order #Ecommerce — THOMcast E05
01 Mar 2021
Contributed by Lukas
Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring pro...
How Kazidomi almost tripled their revenues during a pandemic #Ecommerce — THOMcast E04
01 Mar 2021
Contributed by Lukas
Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podca...
How ID Marketing will disrupt the innovation process and boost your performance #BusinessDesignThinking — THOMcast E03
01 Feb 2021
Contributed by Lukas
In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline Khancheh ...
Your company structure defines your impact #OrganizationalDesign — THOMcast E02
08 Jan 2021
Contributed by Lukas
Today, Oliver McAllister and Sophie Van Orden join us to tell us all about organizational design, how important it is for a company that wants to cope...
Don’t fail your product launch #IDmarketing — THOMcast E01
01 Nov 2020
Contributed by Lukas
In this episode, Lies Taerwe, Managing Director at The House of Marketing, explains how Integrated Data Marketing can revolutionize today and tomorrow...