The Three Month Vacation Podcast
Episodes
The Secret of How To Get Clients To Keep Coming Back Repeatedly - Part One
26 Mar 2016
Contributed by Lukas
Most of us are like crazy chickens, focused solely on attraction and conversion. They fail to see the biggest resource in our business—returning cli...
Biggest Landing Page Mistake And How To Fix It - Part Two
19 Mar 2016
Contributed by Lukas
What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at...
How To Design A Successful Sequential Landing Page - Part One
16 Mar 2016
Contributed by Lukas
Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it see...
[Re-edit] Three Interesting Things I Know About Writing - Part Two
08 Mar 2016
Contributed by Lukas
Why do we struggle to write? The ONE word? What’s that? And why does it play such an incredibly important part in article writing? That’s what we ...
[Re-edit] Three Interesting Things I Know About Writing - Part One
07 Mar 2016
Contributed by Lukas
Writing isn't easy-but it isn't hard either The key to writing is to know what strategy to follow, so the road isn't bumpy all year long. This episode...
The Untold Backstory of Psychotactics Courses and Products
27 Feb 2016
Contributed by Lukas
Whenever you hear the story of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great sid...
Why Clients Hesitate Like Crazy - Part Two
20 Feb 2016
Contributed by Lukas
Risk doesn't just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this second episode on risk, we take a forensic look at w...
The Risk Syndrome: Why Clients Hesitate (And How To Overcome the Hesitation) - Part One
12 Feb 2016
Contributed by Lukas
If you were to boil down marketing to a single word, it would be "risk". When a client is ready to buy they still hesitate. Even when there's a sense ...
Good to Great: How To Escalate The Path To Greatness - Part Two
07 Feb 2016
Contributed by Lukas
When Jim Collins wrote "Good To Great", he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept ca...
Good to Great: How To Take Your Small Business To Greatness - Part One
30 Jan 2016
Contributed by Lukas
There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work "great"? How do you...
[Re-release] How to Stop Clients In Their Tracks With Riveting Business Storytelling
24 Jan 2016
Contributed by Lukas
Storytelling has a lot of guidelines and rules. Yet, some of the critical elements slip under the radar. You don't realise storytelling elements and s...
[Re-Release] How To Create Incredibly Magnetic Reports—And Attract Truckloads of Clients
16 Jan 2016
Contributed by Lukas
When your client picks up your report, can you guarantee they'll read it from start to finish? No matter how good the content, there are precise eleme...
[Re-Release] Why Happiness Eludes Us: 3 Obstacles That We Need To Overcome
09 Jan 2016
Contributed by Lukas
The Three-Month Vacation, that's one of the things that make me really happy. But what else is required to keep that happiness level up? The key lies ...
[Re-Release]: How To Acquire Talent in Fewer Than 1000 Hours (And Why The 10,000 Hour Principle Falls Apart)
02 Jan 2016
Contributed by Lukas
Is the 10,000 hours principle true? And if it's true, what are your chances of success? And what are the biggest flaw? How do you take the concept of ...
The Psychotactics Story: Why We Stopped The Hugely Profitable Protege Program - Part Two
27 Dec 2015
Contributed by Lukas
Imagine you had a program that generated over $150,000 a year. Let's also imagine that this program always had a waiting list and that clients loved i...
The Psychotactics Story: The Craziness of The Very First US Workshop - Part One
26 Dec 2015
Contributed by Lukas
Imagine being a hostage at your own workshop! Imagine not having access to your own venue; having to take permission from someone else just to conduct...
How To Stop Sounding Unprofessional When Speaking (An End to"Ums" and "Ahs" in 15 Minutes)
19 Dec 2015
Contributed by Lukas
When you're speaking to a client or presenting your product or service, do you have a ton of "ums" and "ahs"? Do you find it frustrating, but don't kn...
How "Doug Hitchcock's" Goal Setting Worked Wonders—And Why We Successfully Use It Year After Year
11 Dec 2015
Contributed by Lukas
Who's Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug's system stand out? Find out why most goal-setting goes hopelessly ...
Three Incredibly Silly Business Myths (And Why They're Driving Us Crazy)
05 Dec 2015
Contributed by Lukas
What's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn'...
The Irresistibility Factor: A Complete Summary
29 Nov 2015
Contributed by Lukas
In the last three episodes we considered what makes a product or service irresistible. In this episode we tidy up things with a complete summary. Hoor...
How A 5-Step Pre-Sell Creates Irresistibility- Part Three
28 Nov 2015
Contributed by Lukas
When you're so focused on a sales page, it's easy to forget that that sales page/landing page is just one tiny step in the whole sequence. There's a s...
The Twin-Irresistibility Factor: How To Create Exclusivity - Part Two
21 Nov 2015
Contributed by Lukas
When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They're creating urgency by forcing our hand. And as sm...
How To Make Your Product/Service Irresistible (Using Buffet or Specialty Techniques) - Part One
13 Nov 2015
Contributed by Lukas
How do you make your product or service irresistible? With tens of thousands of similar products or services in the market, can you use simple techniq...
Re-Release-How To Avoid Blindspots In Your Business: The Rip Van Winkle Effect
09 Nov 2015
Contributed by Lukas
Success is good. Focus is good. Until it’s bad. Incredible as it may seem, focus can cause a massive blindspot in our business. So what’s the opti...
[Re-Release]: Is The Four-Hour Work Week A Waste Of Time?
30 Oct 2015
Contributed by Lukas
There’s a difference between the “four-hour work week” and magic. You can create revenue in a short week. You can’t create magic.Magic is what...
How To Use The Pebble System To Create Extremely Focused Sales Pages
25 Oct 2015
Contributed by Lukas
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should ...
Preacher or Teacher? Why Our Clients Struggle To Learn Skills Quickly
18 Oct 2015
Contributed by Lukas
Why do we learn so slowly? Is it because we're not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching...
Why Free Products Need To Be Better Than Paid Products or Services
09 Oct 2015
Contributed by Lukas
When you're giving away bonuses, it's easy to believe you don't need to give away your best product or service. The best information always needs to b...
What Does It Take To Be Super-Human? A Deep Dive Into The Reality of Business
04 Oct 2015
Contributed by Lukas
Starting up is always rough—and especially when you're a small business that at first has no clients and no credibility. In this episode, 5000bc mem...
The Meaning Of Life? Or A Life of Meaning? How To Solve This Eternal Problem
24 Sep 2015
Contributed by Lukas
What is the meaning of life? This utterly vast and philosophical question pops into our lives with amazing frequency. But is it the right question to ...
The Star Trek Method—And Other Ways To Get Over Article-Writing Barriers
20 Sep 2015
Contributed by Lukas
The reason why we find writing to be such a tedious task, is because we don't understand the barriers that get in our way. Instead, we write, edit, wr...
Why Stories Are Less Effective Without Catalysts
15 Sep 2015
Contributed by Lukas
Storytelling struggles without a catalyst. And yet a catalyst doesn't have to be in your face. It can be quiet, almost introspective. So how do you cr...
Time-Crunching Software: How To Save Enormous Amounts of Time At Work
06 Sep 2015
Contributed by Lukas
No matter where you go, you run into people with the same problem?time. Whether you're a small business owner, or run a big company, it's all about ti...
Three Unknown Secrets of Riveting Storytelling
27 Aug 2015
Contributed by Lukas
Storytelling has a lot of guidelines and rules. Yet, some of the critical elements slip under the radar. You don't realise storytelling elements and s...
How To Double Your Writing Speed (And Overcome The Outline-Barrier
24 Aug 2015
Contributed by Lukas
When you're writing articles, it's easy to get locked into the mistake of simply starting up the article. That's a mistake—a big mistake. Outlining ...
Deconstructing Why Bad Habits Succeed (And Good Habits Fail)
17 Aug 2015
Contributed by Lukas
It's easy to pick up bad habits. Knowing what causes bad habits to succeed enables you to make good habits meet with similar success. In this episode ...
The "Next Step" Mystery: ThreeSuccessful Ways To Creating The Next Step Using Articles
10 Aug 2015
Contributed by Lukas
Haven't you visited a web site and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn't you buy a product...
Accelerated Learning: How To Incredibly Speed Up Your Skill Acquisition
03 Aug 2015
Contributed by Lukas
How do you dramatically increase your rate of learning? And why do we get stuck when we're trying to learn a new skill? Strangely the concept of boxes...
How Long Do You Work on Vacation?
23 Jul 2015
Contributed by Lukas
How many hours do you work on vacation? You don't. But then what about the e-mails? How do you deal with clients? Are you supposed to just close down ...
The Early Years-Psychotactics-Moving to New Zealand
20 Jul 2015
Contributed by Lukas
How did you get to New Zealand? That's the question I get most of all from clients. And there's a story, a very interesting story behind our move from...
How To Get Better, Higher-Paying Clients With Testimonials
15 Jul 2015
Contributed by Lukas
How do you avoid losers as clients? How do you completely sidestep the clients that don't pay, cause trouble and push you around? Surprisingly, the an...
How To Build A Cult-Like Following By Using An Adjective In Your Branding
06 Jul 2015
Contributed by Lukas
Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the "adjective". Yes, that very same gramm...
How We Sold $20,000 On Stage (In Under An Hour)
01 Jul 2015
Contributed by Lukas
Imagine you got on stage and you had an eager audience ready to buy. Of course there are a few obstacles. The first obstacle is that you have just an ...
Why Identity Helps You Surge Ahead In Work (And Life)
29 Jun 2015
Contributed by Lukas
We're all pounded with the whole concept of success. We think that it means more money, more fame, more power. And yet when confronted with defining o...
The Secret To Getting Your Report Read (From Start To Finish)
22 Jun 2015
Contributed by Lukas
When your client picks up your report, can you guarantee they'll read it from start to finish? No matter how good the content, there are precise eleme...
[Re-release]: The Power of Enough
15 Jun 2015
Contributed by Lukas
How much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you ca...
How To Plan An Ideal Vacation—And Avoid "Re-Entry Burnout"
08 Jun 2015
Contributed by Lukas
Vacations are like a project. There's a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacatio...
The Crazy, Amazing Trip From FREE to FEE
01 Jun 2015
Contributed by Lukas
Is FREE worth it? Or should everything be paid for? How does a person go from free to fee? And how do you stand out in a world where so much is free? ...
How To Save Two Zillion Hours in Research (Using Cool Techniques with Evernote)
25 May 2015
Contributed by Lukas
How much time does it take to do research? Yup, those zillions of hours go down the drain and get us exhausted. And that's because we go about doing r...
How Success Causes A Blind Spot (And Creates A Rip Van Winkle Effect)
18 May 2015
Contributed by Lukas
Success is good. Focus is good. Until it's bad. Incredible as it may seem, focus can cause a massive blindspot in our business. So what's the option? ...
Why "Infotainment" Creates Binge-Consumption in Readers and Listeners
11 May 2015
Contributed by Lukas
What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes on...
How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)
04 May 2015
Contributed by Lukas
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonia...
How To Smother Perfectionism—With A Timer!
29 Apr 2015
Contributed by Lukas
You've told yourself you shouldn't be a perfectionist. Yet time and time again we head back to getting things done—perfectly. And in the process we ...
Three Incredibly Precise Steps To Get "Advance Testimonials" From Clients
26 Apr 2015
Contributed by Lukas
Most of us wait until a job is completed to ask for testimonials. Admittedly that's a good time, but it's also much harder to get a testimonial from a...
Why "Anti-Fragility" Breeds Success (And How Nature Focuses On It)
22 Apr 2015
Contributed by Lukas
-------------------- It's easy to just want praise, but that's not how nature works. Nature roots out the fragile and keep only that which is anti-fra...
Is "How-NOT-To" More Powerful Than How To?
17 Apr 2015
Contributed by Lukas
When we're writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only p...
How To Prevent Competitors From Copying Your System
06 Apr 2015
Contributed by Lukas
When you have a product or course online it seems it's easy for competitors to copy it. Yet, being in online marketing isn't the only place things can...
Sales Pages?The Problem With The First Few Paragraphs
28 Mar 2015
Contributed by Lukas
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it's a mistake. A big m...
The Safe Zone-How To Dramatically Improve Your Courses
26 Mar 2015
Contributed by Lukas
Whether you conduct online courses or workshops, there's something we fail to consider. It's called the Safe Zone. If we just want to play Internet gu...
How To Use The "Problem" To Get Attention (Without Being Negative)
20 Mar 2015
Contributed by Lukas
Most of us use benefits or solutions when presenting our products or services?and not the problem. So why bother with the problem? Will it actually im...
The Amazing Power of the Challenge (And How To Fire Up Your Audience)
16 Mar 2015
Contributed by Lukas
When you're making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one...
Three Obstacles To Happiness (And How To Overcome Them)
12 Mar 2015
Contributed by Lukas
The Three-Month Vacation, that's one of the things that make me really happy. But what else is required to keep that happiness level up? The key lies ...
How To Get Ideas When Writing Articles
06 Mar 2015
Contributed by Lukas
It might seem that it's impossible to get ideas for your articles. And it is. You go completely blank. Of course, there's a reason for all this blankn...
What's the Opposite of Success? It's Not Failure!
02 Mar 2015
Contributed by Lukas
We are prone to think that the opposite of success is failure. And it's not. It's decay. The opposite of moving forward, isn't standing still. It's de...
Book Recommendation: The Talent Code
27 Feb 2015
Contributed by Lukas
Why did we have so many great artists, painters and sculptors in the Renaissance? Why does Brazil produce so many great soccer players? Is slow learni...
[Re-Edit]: Two Precise Steps To Getting Attention
26 Feb 2015
Contributed by Lukas
If you're struggling to get attention on your website or when you meet a client, it's because you're not using two core factors: novelty and consequen...
The Number One Deal Killer (When Making A Sale)
23 Feb 2015
Contributed by Lukas
We often wonder why the sale gets killed. Why the customer walks away. Sometimes it's because we're doing a lousy presentation. Or we forget the facts...
Why We Sell Less: The Root of Confidence
18 Feb 2015
Contributed by Lukas
The hardest thing in business?or life is the factor of confidence. Whether you're in online marketing, selling products or services, or run a physical...
The Secret Ingredient To Writing
18 Feb 2015
Contributed by Lukas
It may seem like article writing is very hard. And it is. Good writing needs structure, it needs skill and it needs one more thing: input. Without inp...
How To Get Expertise In A Lot Fewer Than 10,000 Hours
16 Feb 2015
Contributed by Lukas
Is the 10,000 hours principle true? And if it's true, what are your chances of success? And what are the biggest flaw? How do you take the concept of ...
The 70% Principle: Why It Knocks Procrastination Out of the Ball Park
10 Feb 2015
Contributed by Lukas
If a job is worth doing, it’s worth doing 70% right. You can always come back to do the 20% later. Yes, read it again, and no, the math isn’t wron...
How To Win Over Skeptical Clients (In Three Quick Steps)
08 Feb 2015
Contributed by Lukas
Clients aren't always keen to accept our ideas?no matter how brilliant or workable. And we have the same problem with product or services. The resista...
How To Slow Down (Even In The Midst of Chaos)
08 Feb 2015
Contributed by Lukas
For most of us life is about work, work and more work. And no matter whether you have a small business, are in the online marketing space or in consul...
The Key To Avoiding Crappy Clients: The Riot Act
30 Jan 2015
Contributed by Lukas
Clients can be great?or monsters! And once you have a client who's a monster, it's easy to blame them for all the issues. Often, the problem lies with...
Why You Lose Control in Your Business (And How To Get It Back)
27 Jan 2015
Contributed by Lukas
Whether you run an online or offline business, there's a point where the business will take control of you. And then it doesn't let go. All those mark...
Getting Things Done: The Trigger
23 Jan 2015
Contributed by Lukas
Getting things done isn't as easy as it looks. So what gets in our way when we run our small businesses? Do we simply run out of ideas? The Three Mont...
Why Uniqueness Stories Are Better Than Slogans
13 Jan 2015
Contributed by Lukas
When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it's not a lot of us...
How To Succeed (Even In A Crowded Marketplace)
06 Jan 2015
Contributed by Lukas
So you're new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you're in online market...
Strategies vs. Tactics: Which One Is Superior?
26 Dec 2014
Contributed by Lukas
When you're a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offl...
Six Steps to Getting Amazing Response From Clients
22 Dec 2014
Contributed by Lukas
What's the secret to getting results? Amazingly it's not some online marketing trick or strategy. It's just plain old follow up. But how do you follow...
The Bikini Principle: Why It's A Cool Attraction Factor
18 Dec 2014
Contributed by Lukas
The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just ...
The Power of Enough—And Why It's Critical To Your Sanity
15 Dec 2014
Contributed by Lukas
How much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you ca...
Stories That Cause Clients To Instantly Sit Up And Take Notice - Part Three
11 Dec 2014
Contributed by Lukas
Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of y...
Craft Amazing Stories For Business - Part Two
10 Dec 2014
Contributed by Lukas
Storytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put ...
How To Craft Amazing Stories For Business - Part One
04 Dec 2014
Contributed by Lukas
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rud...
Create Immense Power With A "True Personality"
04 Dec 2014
Contributed by Lukas
When you're in marketing, one of the big "marketing strategies" is to appear bigger than you are. Every one in the marketing field or in business is a...
Unusual Time Management Ideas
03 Dec 2014
Contributed by Lukas
It's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some prett...
How To Craft A 100-Year Business Plan: The Three-Prong System
02 Dec 2014
Contributed by Lukas
It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to creat...
Is The Four-Hour Work Week A Waste Of Time?
01 Dec 2014
Contributed by Lukas
There's a difference between the "four-hour workweek" and magic. You can create revenue in a short week. You can't create magic. Magic is what we all ...