The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Fri, 18 Oct 2024
Antoine Le Nel is the Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet. Prior to Revolut, Antoine spent an incredible 7 years at King (Makers of Candy Crush) overseeing continuous expansion of the world's most famous mobile game as VP of Growth. 10 Questions with Revolut’s Chief Growth Officer: Why does Antoine believe that the best product and growth teams do not need to do A/B tests? Why does Antoine believe the best growth teams do not believe in anything? What growth tactics have worked best for Revolut? What did they learn? What have been the biggest growth flops? How did that change their approach? Why does Antoine believe localisation in product is BS and overrated? Why does CAC never come up at Revolut? Why do they not believe it is a metric to focus on? What metrics do they focus on instead? What does Antoine mean when he says “growth is a bidding war”? How does one win the “bidding war” today? Why does Antoine believe the best growth teams focus on optimisations and 1% gains not moving the needle for a company? What are the single biggest mistakes growth teams make today? What used to work that no longer works? What growth tactic is most effective but also most under-utilised? How can startups take advantage of this?
Full Episode
If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. There's no CAC discussion. Why? We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.
I think the idea of localization is completely overrated. Growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else.
This is 20 Growth with me, Harry Stebbings. Now, 20 Growth is a monthly show where we sit down with the best growth leaders on the planet to reveal their tips, tactics, and strategies. And today, we bring you one of the best growth leaders from one of the fastest growing companies, Antoine Lanel, Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet.
Prior to Revolut, Antoine spent an incredible seven years at King, the makers of Candy Crush, overseeing the continuous expansion of of the world's most famous mobile game where he was VP of growth. But before we dive in today, when I spoke to Canva co-founder Cliff Obrecht on the podcast last year, he touched on how visual content is fast becoming the fuel that's driving the modern workplace.
Your team needs to create an engaging visual pitch deck to sell in an idea. A product launch needs an inspiring video to excite investors and customers. Projects gather steam with visual whiteboards. That's where Canva can help. It's a game changer for visual communication at work.
Canva turns your team into master visual communicators so they can get their point across with visual impact inside and outside your business with no design experience needed. With Canva, any team member and any company, whether you're a startup or a global organization, can design compelling on-brand visual content quickly and easily. That's why 90% of the Fortune 500 use Canva.
Start designing today at canva.com. Designed for work. And talking about growth, let's dive into how Voyantis is transforming customer acquisition. As this is my growth podcast, I'm so excited to share with you the story of the fastest growing company in my portfolio, Voyantis.ai, who isn't being asked by their board to improve unit economics.
voyantis is the first and only company i've seen that has found the way for you to crack this nut by not only leveraging your first party data to predict customers lifetime value but truly coupling these predictions with a prescriptive layer integrating with and influencing each and every step of your customers growth journey voyantis helps you acquire the right customers in google and meter
allocate incentives to the right customers via your salesforce and braze and trigger the right upsell option at the right time for each of your customers oh and the best part voyantis are not only increasing roi by 20 to 40 percent and improving the quality of your customers their solution has already improved unit economics for leading companies such as miro rappy moneyline and many many more so if you want to improve your ltv cac ratio before your next board meeting
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