The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
18 Oct 2024
Full Episode
If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. There's no CAC discussion. Why? We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.
I think the idea of localization is completely overrated. Growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else.
This is 20 Growth with me, Harry Stebbings. Now, 20 Growth is a monthly show where we sit down with the best growth leaders on the planet to reveal their tips, tactics, and strategies. And today, we bring you one of the best growth leaders from one of the fastest growing companies, Antoine Lanel, Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet.
Prior to Revolut, Antoine spent an incredible seven years at King, the makers of Candy Crush, overseeing the continuous expansion of of the world's most famous mobile game where he was VP of growth. But before we dive in today, when I spoke to Canva co-founder Cliff Obrecht on the podcast last year, he touched on how visual content is fast becoming the fuel that's driving the modern workplace.
Your team needs to create an engaging visual pitch deck to sell in an idea. A product launch needs an inspiring video to excite investors and customers. Projects gather steam with visual whiteboards. That's where Canva can help. It's a game changer for visual communication at work.
Canva turns your team into master visual communicators so they can get their point across with visual impact inside and outside your business with no design experience needed. With Canva, any team member and any company, whether you're a startup or a global organization, can design compelling on-brand visual content quickly and easily. That's why 90% of the Fortune 500 use Canva.
Start designing today at canva.com. Designed for work. And talking about growth, let's dive into how Voyantis is transforming customer acquisition. As this is my growth podcast, I'm so excited to share with you the story of the fastest growing company in my portfolio, Voyantis.ai, who isn't being asked by their board to improve unit economics.
voyantis is the first and only company i've seen that has found the way for you to crack this nut by not only leveraging your first party data to predict customers lifetime value but truly coupling these predictions with a prescriptive layer integrating with and influencing each and every step of your customers growth journey voyantis helps you acquire the right customers in google and meter
allocate incentives to the right customers via your salesforce and braze and trigger the right upsell option at the right time for each of your customers oh and the best part voyantis are not only increasing roi by 20 to 40 percent and improving the quality of your customers their solution has already improved unit economics for leading companies such as miro rappy moneyline and many many more so if you want to improve your ltv cac ratio before your next board meeting
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