The Unapologetic Entrepreneur

Ep. 165: Retreat Series: My experience at Vista Celestial in Costa Rica

24 Oct 2022

Contributed by Lukas

If you’re curious about hosting a yoga retreat in Costa Rica, I’ve got a great resource for you! In this bonus episode I share all about my experi...

Ep. 164: Set-Back Series: From No Support To Amazing Success With Shanon Whitmore

10 Oct 2022

Contributed by Lukas

[Part 3] Sometimes we look for signs to stop trying something (like starting a business) but other times our determination can sustain us through toug...

Ep. 163: Set-Back Series: 11 Years Of Perseverance with Kelli McKinney

03 Oct 2022

Contributed by Lukas

[Part 2] If your dream seems to be taking for-ev-er to become reality, this episode’s for you. My guest, Kelli McKinney, chased a lifelong dream of ...

Ep. 162: Set-Back Series: Fear & Doubt Will Get You with Anna Eshoo

26 Sep 2022

Contributed by Lukas

[Part 1] Many yoga teachers graduate from yoga teacher training with incredible knowledge on how to teach yoga but not too much information about runn...

Ep. 161: Offering Series: Filling Your Offering With A Waitlist

12 Sep 2022

Contributed by Lukas

{Part 3} You know your offering, you have it priced, now it’s time to fill the offering and the best way to do this is through a waitlist. In this e...

Ep. 160: Offer Series: Pricing Your Offering

05 Sep 2022

Contributed by Lukas

{Part 2} Now that you know what offering you’re going to focus on, it’s time to nail down the pricing. In this episode we will walk through how to...

Ep. 159: Offer Series: Choosing Your Offering (when you have lots of ideas)

29 Aug 2022

Contributed by Lukas

{Part 1} Let me guess…you’ve got lots of ideas for what you could offer in your business but you’re not sure which one to work on. Am I right or...

Ep. 158: NICHE SERIES Q&A: Getting clarity on your niche

15 Aug 2022

Contributed by Lukas

“I struggle with pinpointing my specialty”. This was the main part of a question inside my membership, Thrive, that I know others struggle with as...

Ep. 157: NICHE SERIES: Little Failures Leads To Big Results with Alisha Wielfaert

08 Aug 2022

Contributed by Lukas

Ever feel like you’re stumbling through being an entrepreneur and trying to grow your business? Like you’re always failing? This is something my g...

Ep. 156: NICHE SERIES: Specializing Led To A $10K Presale with Libby Hinsley

01 Aug 2022

Contributed by Lukas

If niching down feels tough for you, this is the perfect episode for you! My guest, Libby Hinsley, talks about a successful experience of writing a bo...

Ep. 155: NICHE SERIES: Busting Myths and Sharing Tips on Niching

25 Jul 2022

Contributed by Lukas

You’ve heard me and others talk about niching down as a yoga teacher but today I’m breaking down a few myths about this topic plus sharing how you...

Ep. 154: CARE SERIES: Caring for yourself as an entrepreneur

04 Jul 2022

Contributed by Lukas

You may love or hate the term “self-care” so use whatever term you like but the key is to take care of yourself. You know this is important but it...

Ep. 153: CARE SERIES: Caring for the tradition of yoga in your marketing with Ravi Jaishankar

27 Jun 2022

Contributed by Lukas

As a yoga teacher who cares deeply for yoga, I know you want to honor this tradition in your offerings as well as in your marketing. My guest, Ravi Ja...

Ep. 152: MINDSET SERIES: Goals: Setting Realistic Ones & Tracking Progress

13 Jun 2022

Contributed by Lukas

Today we’re talking about your goals, why they are so important, how to set them and then track your progress so you actually achieve them too. This...

Ep. 151: MINDSET SERIES: Fear & Money (How they can stop your progress)

06 Jun 2022

Contributed by Lukas

Today we’re talking about fear and how it can stop us from making progress on our goals. Because let’s face it, when we’re experiencing fear of ...

Ep. 150: MINDSET SERIES: Find Balance Using The 8+8+8 Framework with Pia Burman

30 May 2022

Contributed by Lukas

Feeling tired? It’s probably because you’re doing too much or attempting to do it all as an entrepreneur, a partner, a parent, a friend and the ot...

Ep. 149: MINDSET SERIES: Marketing Is Relational, Not Transactional with Lauren Reek

23 May 2022

Contributed by Lukas

Do you really dislike marketing? Or even…dare I say it…hate it?! It’s okay to say “yes” as most yoga teachers I know don’t love marketing....

Ep. 148: Podcast Update From Amanda

16 May 2022

Contributed by Lukas

The podcast is changing but in a GREAT way! In this episode I’m sharing what to expect going forward with this podcast and I’m really excited to s...

Ep. 147: Creating A Sustainable Yoga Business - Part 2

09 May 2022

Contributed by Lukas

As a follow up from episode #146 these are my top tips for creating a sustainable business that you love. There’s lots of tips on how to grow a busi...

Ep. 146: Creating A Sustainable Yoga Business - Part 1 (with Jessie Reino)

02 May 2022

Contributed by Lukas

If you’ve ever struggled as a business owner or felt alone or like you’re the only one dealing with that particular struggle, this episode was rec...

Ep. 145: Forget “niching” and think “core message”

25 Apr 2022

Contributed by Lukas

If you’re tired of hearing “you should niche down” this episode’s for you. I 100% believe that niching down is great but it’s a process that...

Ep. 144: How To Write Better Emails with Christine Fuchs

18 Apr 2022

Contributed by Lukas

If you struggle with the idea (& the actually action) of writing emails, this episode is going to be your favorite! A student of mine, Christine F...

Ep. 143: Done Is Better Than Perfect - Let’s Talk About Perfectionism…

11 Apr 2022

Contributed by Lukas

Done is better than perfect. Easy to say, hard to live it out. When we have high standards it’s easy to get in our own way when it comes to achievin...

Ep. 142: Marketing Is A Science Experiment with Alison McLean

04 Apr 2022

Contributed by Lukas

Disappointment happens as we are creating and building our business but it’s how we navigate the tough times that can make all the difference. My gu...

Ep. 141: Navigating Entrepreneurship Highs & Lows with Samantha Harrison

28 Mar 2022

Contributed by Lukas

As an entrepreneur you will experience easy & tough times. In this episode Samantha Harrison talks about how she navigates these ups and downs as ...

Ep. 140: Open/Closed or Always-Open: Which to use for your yoga offerings?

21 Mar 2022

Contributed by Lukas

What’s the difference between and when should you use an open/closed offering versus an always-open offering? That’s what I’m talking about in t...

Ep. 139: Why Your Offering Isn’t Selling & How To Fix It

14 Mar 2022

Contributed by Lukas

Well it happened - you didn’t fill your offering and all the feelings of doubt and failure are pouring in. This happens to everyone but the good new...

Ep. 138: Maintenance Mode: What it is, Why it’s needed and How to navigate it with Danait Berhe

07 Mar 2022

Contributed by Lukas

So you’re going along, building your business and BAM life throws you a curveball. You have to shift gears and focus more energy on other things rat...

Ep. 137: How To Build The Know, Like Trust Factor With Your Audience

28 Feb 2022

Contributed by Lukas

You’ve likely heard the phrase “Know-Like-Trust Factor” before but what does that mean and what the heck do you do with it? In this episode I’...

Ep. 136: Freebies: What they are and how they can help you grow your yoga business

21 Feb 2022

Contributed by Lukas

What’s a freebie? Why do you need one? How can it be used to make you money? How to promote it? This episode is all about freebies and how a freebie...

Ep. 135: Finding Success Through Failure with Allison Rissel

14 Feb 2022

Contributed by Lukas

Failure is part of being a business owner but through failure, we can find success. That’s what my guest, Allison Rissel, is sharing in this episode...

Ep. 134: Success & Imposter Syndrome with Dawn Vason

07 Feb 2022

Contributed by Lukas

Do you struggle with imposter syndrome? Or maybe you’re so tired because you feel like you keep starting over with things in business. In this episo...

Ep. 133: How to deal with negative or limiting thoughts

31 Jan 2022

Contributed by Lukas

Feeling defeated? Dealing with negative or limiting thoughts lately? Not feeling like you are or are doing enough? Welcome to the club - this seems to...

Ep. 132: A Week In My Life: How I Stay Focused and Get It “All” Done As An Entrepreneur

24 Jan 2022

Contributed by Lukas

Want to know what a day in my life is like as an entrepreneur? I had this question from several of my students so I thought I’d share what a week in...

Ep. 131: Decision made for you: sending emails, working from home tips & more!

17 Jan 2022

Contributed by Lukas

“Amanda, just tell me what to do. I don’t need options, I need to know what to do”. Done! In this episode I’m sharing my direct answers with y...

Ep. 130: The ONE thing that has helped me succeed in business

10 Jan 2022

Contributed by Lukas

“What’s one thing you did that helped your business succeed?” I was asked versions of this question twice in one day and it really got me thinki...

Ep: 129: Helpful Mindset Reset: My letter to you as you start your year (or anytime)

03 Jan 2022

Contributed by Lukas

Let’s start 2022 (or anytime really) with a helpful mindset. Whether you’ve just set your goal, you’re still celebrating last year’s success o...

Ep. 128: #1 Business Truth: Things Take Time But It’s Worth It

27 Dec 2021

Contributed by Lukas

Annoying phrase alert...Things take time. I know how frustrating this is to hear but it’s true and if someone else is telling you otherwise, they ar...

Ep. 127: “I’ve got so many ideas, where do I start?” [6 Step Process]

20 Dec 2021

Contributed by Lukas

“I’m overwhelmed. I have so many ideas that I want to offer. Where do I start?” This question came through and it was so good I had to share. If...

Ep. 126: Feeling frantic/scattered? [Questions to help you move through this feeling]

13 Dec 2021

Contributed by Lukas

Feeling frantic or scattered lately? If so, you’re not alone in the slightest. I’ve heard this so much lately that I went live on Instagram about ...

Ep. 125: “Help, it took me 3 hours to record a 3 minute video” [#1 Time Saving Tip]

06 Dec 2021

Contributed by Lukas

“Help, it took me 3 hours to record a 3 minute video”. This is the message I received from a client and after sharing my video time saving tip wit...

Ep. 124: Stop Sleazy Marketing: 6 Tactics & How To Avoid Them

29 Nov 2021

Contributed by Lukas

Buckle up my friend because this one is an episode I’m super passionate about and it’s all about sleazy marketing. Most of my job is spent telling...

Ep. 123: How To Gain New Followers/Subscribers - with Nyk Danu

22 Nov 2021

Contributed by Lukas

“Amanda, how do I find new/more students?” is the question I get pretty often. And the answer to that question is inside this podcast episode. Wel...

Ep. 122: Self-Sabotage: It happened to me and this is what I did next

15 Nov 2021

Contributed by Lukas

Have you ever found yourself self sabotaging something in your life or business? This is something I see often but when it happened to me it was a hug...

Ep. 121: Social Media & Blogging Tips From Kayla Kleinman

08 Nov 2021

Contributed by Lukas

Do you feel stuck when it comes to social media? Have you thought about starting a blog but not sure what to do? Or maybe you think “why should I ha...

Ep. 120: Defining success: what it means for you...not what others think

01 Nov 2021

Contributed by Lukas

Do you know what success means for you? Really, for YOU, not what others say is successful but what you truly think success means? I ask because it’...

Ep. 119: Business Success Without Burnout - with Owen Satterley

25 Oct 2021

Contributed by Lukas

We all want our business to be successful but how can you operate at peak performance and achieve business success without burning out? This comes up ...

Ep. 118: Accessible Marketing - with Tristan Katz

18 Oct 2021

Contributed by Lukas

Want to make sure that your marketing is accessible for others? It’s covered in this episode. Want marketing to feel more accessible for you? That’...

Ep. 117: 3 Part Focus Framework For Multi-Passionate People - with D’Ana Joi

11 Oct 2021

Contributed by Lukas

Hey there multi-passionate! I’m so glad you’ve found this podcast episode because not only will it have you beaming with pride for being multi-pas...

Ep. 116: Navigating Discomfort Of Marketing - with Jivana Heyman

04 Oct 2021

Contributed by Lukas

If marketing feels uncomfortable to you, this episode is going to be super helpful for you. My guest, Jivana Heyman, shares how he has navigated these...

Ep. 115: How To Set Yourself Up For Success In 2022 (starting today)

27 Sep 2021

Contributed by Lukas

I know it’s September but if you’re hoping and wanting to see growth in your yoga business in 2022 it’s time to start taking action today to set...

Ep. 114: What Actually Helps Your Students See Transformation

20 Sep 2021

Contributed by Lukas

When I ask ‘what does success look like for you?’ I often hear “I want my students to see transformation in their lives” or “I want to make ...

Ep. 113: Stop Thinking About What Others Think

13 Sep 2021

Contributed by Lukas

It’s hard but it’s critical if you want to make progress in your business...you have to stop worrying about what others are thinking or saying. Th...

Ep. 112: Marketing Tips From The Movement Maestro - Shanté Cofield

06 Sep 2021

Contributed by Lukas

If you’re feeling like your marketing isn’t working, this message is for you. Dr. Shanté Cofield (aka: The Movement Maestro) shares lots of truth...

Ep. 111: 2 Things That Are Stopping You From Succeeding - with Inga Bentley

30 Aug 2021

Contributed by Lukas

Feeling like things just aren’t working in your business? Or worried about what others might be thinking about your yoga business? You’re not alon...

Ep. 110: Success: Every tiny step helps move you forward, perspective from Jessica Hensley

23 Aug 2021

Contributed by Lukas

Feeling like marketing is taking for-ev-er? Are you wondering if it will ever pay off? Good news...it will. I wish that everything happened quickly fo...

Ep. 109: 50 Leads & 5 Private Clients from 1 Press Release with Vicky Drolet

16 Aug 2021

Contributed by Lukas

Looking for more students or clients? Whether you’re just starting your yoga business or you’ve just hit a point of wanting more students now, thi...

Ep. 108: Get unstuck: Creating consistency with ease, inspiration from Padmarsri Marques

09 Aug 2021

Contributed by Lukas

Feeling overwhelmed when it comes to creating content for your yoga business? You’re not alone - this is something that has many people stuck so tha...

Ep. 107: How to use Pinterest for your yoga business in 2021 with Kate Ahl

02 Aug 2021

Contributed by Lukas

So you’re curious about Pinterest...maybe you’ve heard people say “Pinterest will help more people find your website” or maybe you use Pintere...

Ep 106: The Roadmap To A Thriving Yoga Business

26 Jul 2021

Contributed by Lukas

Here it is - the roadmap to creating a thriving yoga business! While there’s no one plan that will work for every single business, there is a simila...

Ep. 105: Ditch the perfectionism when it comes to content with tips from Elaine Oyang

19 Jul 2021

Contributed by Lukas

Do you struggle when it comes to creating marketing content? From social media posts to blog posts to writing emails, it can feel like a lot. That was...

Ep. 104: Legal Q&A: Covid, Music, Trademarks & Copyright answers from Cory Sterling

12 Jul 2021

Contributed by Lukas

It’s time for another Q&A session with our resident attorney, Cory Sterling. He’s got answers to how to use music online legally, auto-payment...

Ep. 103: YouTube: Tips to get started and gain confidence from Ashley Hagen

05 Jul 2021

Contributed by Lukas

Ready to tackle the world of YouTube with your yoga? It can seem overwhelming, I know, but it doesn’t have to be. My guest today, Ashley Hagen, has ...

Ep. 102: Marketing & Sales: What’s The Difference? - With Mado Hesselink

28 Jun 2021

Contributed by Lukas

If you feel like you’re always ‘selling’ then most likely you’re selling instead of marketing. Marketing and sales aren’t the same thing but...

Ep. 101: Showing Diversity & Inclusion In Your Marketing with Aleia Walker

21 Jun 2021

Contributed by Lukas

Looking to ensure that you have diversity and inclusion in your marketing? Awesome! And this episode is here to support you in that. Aleia Walker is a...

Ep. 100: Mike Michalowicz: Creating Healthy Money Habits Through Profit First

14 Jun 2021

Contributed by Lukas

If you want to create a thriving yoga business, you will need to understand your finances and that can feel overwhelming. But using the Profit First m...

Ep. 99: Banish Writer’s Block with Allison Evelyn

07 Jun 2021

Contributed by Lukas

If you’ve ever stared at a blinking cursor or a blank screen thinking “what should I write?” then this episode’s for you. Allison Evelyn, a co...

Ep. 98: Working with: “Be-er’s” and “Do-er’s” [Part 2 with Jessica Eley]

31 May 2021

Contributed by Lukas

Now that you know if you’re a “Be-er” or a “Do-er”, it’s time to take the next step to know who you will work best with in your yoga busin...

Ep. 97: Which are you: “Be-er” or “Do-er” [Part 1 with Jessica Eley]

24 May 2021

Contributed by Lukas

Do you take action quickly or do you need to think about it for a while before you move? This is just one question that will help you understand if yo...

Ep. 96: Niching: Yoga teacher example and advice from Sheridan Bibo

17 May 2021

Contributed by Lukas

Feeling stuck with the idea of niching down? It’s really tough! But in this episode Sheridan Bibo shares her experience with how she took the time t...

Ep. 95: Accounting, Finances and Being the CFO of Your Yoga Business with Dondrea Owens

10 May 2021

Contributed by Lukas

When I ask “do you know your numbers in business” do you get excited or do you get a sick feeling in your stomach? If you’re like me a few years...

Ep. 94: 4 Ways To Gain New Online Yoga Students

03 May 2021

Contributed by Lukas

I’ve been asked to talk about “finding new connections online” a lot lately. Because love it or hate it, we live in a digital world. And so we’...

Ep. 93: Yoga Business Models: Which is best for you? [with Danait Berhe]

26 Apr 2021

Contributed by Lukas

Things change quickly when you’re running your own business and it’s easy to feel scattered. One thing that will help you feel less scattered is t...

Ep. 92: How to plan a yoga event with Allison Rissel

19 Apr 2021

Contributed by Lukas

Thinking of hosting a special event? Whether it’s a workshop, a teacher training, a retreat or something else - the ideas are endless. My guest toda...

Ep. 91: Making Marketing Fun with Samantha Harrison

12 Apr 2021

Contributed by Lukas

Does marketing seem fun or frustrating for you? If you’re like most of my students, it’s frustrating but it’s possible to make it fun! And my gu...

Ep. 90: Yoga Business Success By Looking Inward with Allie Van Fossen

05 Apr 2021

Contributed by Lukas

So you want to grow (or start!) your yoga business but all the business advice seems “too corporate” for you. What about looking inward to find an...

Ep. 89: Use yoga tools to be the CEO of your yoga business with Manu Molina de la Torre

29 Mar 2021

Contributed by Lukas

Maybe you were told in YTT that you would be a business owner as a yoga teacher but maybe not. Either way, it’s a tough role to step into so this ep...

Ep. 88: 2 questions to decide the best freebie to help you grow your yoga business

22 Mar 2021

Contributed by Lukas

So you know that if you had a freebie it would help you grow your email list but the question really is -- what should your freebie be? It’s a tough...

Ep. 87: Public Relations: what it is and how to use it with Cher Hale

15 Mar 2021

Contributed by Lukas

Curious about what “pr” or public relations is and how it can help your business? While it can seem overwhelming to get publicity for your yoga bu...

Ep. 86: How to use a survey to build your email list (and business) with Holly Tritt

08 Mar 2021

Contributed by Lukas

Looking to learn about your students AND grow your email list! One yoga teacher inside my Facebook Group shared a win about how she did this through a...

Ep. 85: Taking care of yourself in hard times with Shailla Vaidya

01 Mar 2021

Contributed by Lukas

As a yoga teacher you have a lot on your plate and sometimes it's important to give yourself permission to rest. My new friend Shailla Vaidya - a...

Ep. 84: Social media: the only thing you need to remember

22 Feb 2021

Contributed by Lukas

Do you find yourself frustrated with social media? Does it feel like it’s not working for you? Often our expectations of what social media should do...

Ep. 83: Simple email marketing - you got this!

18 Feb 2021

Contributed by Lukas

The health of your email list is a direct indication of the financial health of your yoga business. And I’m here to let you know that email marketin...

Ep. 82: The only things you need on your yoga business website

15 Feb 2021

Contributed by Lukas

It’s easy to think you have to have all the bells and whistles on your yoga business website but you really don’t. When it comes to what you actua...

Ep. 81: Feeling defeated? This episode’s for you [how I navigated a tech-tough day]

08 Feb 2021

Contributed by Lukas

If you’ve ever had a tough day and you’re feeling defeated, this is the episode for you my friend! I had one of those days where all the tech kick...

Ep. 80: 3 data points that will help you grow your yoga business

01 Feb 2021

Contributed by Lukas

If you’ve wondered “what should I post on social media” or “how can I get more people into my classes” then this is the episode for you! I k...

Ep. 79: How Yoga Philosophy Can Help Your Marketing with Ashley Zuberi

25 Jan 2021

Contributed by Lukas

If you struggle with the idea of marketing your yoga business this episode is definitely going to help you! My guest, Ashley Zuberi is a yoga teacher ...

Ep. 78: 10,000 YouTube Subscribers! How she did it with Christine Jaureguiberry

18 Jan 2021

Contributed by Lukas

Want to grow a YouTube channel? It’s time to get specific! In this episode I’m talking with Christine Jaureguiberry who struggled with the idea of...

Ep. 77: 3 Steps to Being More Productive & Intentional with Shunta Grant

11 Jan 2021

Contributed by Lukas

Do you find yourself saying “I’m busy” when someone asks you how you’re doing? If this is your auto-response it might be time to get on the ot...

Ep. 76: Reset Your Mindset, Goals and Focus in The New Year (or anytime!)

04 Jan 2021

Contributed by Lukas

Do you need to reset something? Whether it’s the reset of the new year, week, day or a goal you’re working on this episode’s for you. I’m shar...

Ep. 75: You need a vacation! How to take one (and get paid) even in a pandemic

14 Dec 2020

Contributed by Lukas

When’s your next vacation? I know 2020’s been a crazy year but did you even have a vacation planned before the pandemic hit (if you’re really be...

Ep. 74: Self Publishing & Marketing Your Yoga Book with Barrie Risman

07 Dec 2020

Contributed by Lukas

Are you thinking about writing a book? Whether you’ve dreamt of it for years or it’s something that’s just now appealing to you, this episode’...

Ep. 73: #1 Tool To Create A Profitable Yoga Business [Profit First by Mike Michalowicz]

30 Nov 2020

Contributed by Lukas

If you want to run a successful yoga business, that means a profitable yoga business and I’m sharing the #1 tool that will help you do this. Profit ...

Ep. 72: Step-by-Step Process to Host a Yoga Challenge

23 Nov 2020

Contributed by Lukas

Are you thinking about running a yoga challenge to help you reach more students? Challenges are a great way to grow your business so I wanted to help ...

Ep. 71: Social Media Breaks & “Charging what you’re worth” - Coffee Chat with Megan & Amanda

16 Nov 2020

Contributed by Lukas

Today’s episode it’s a peek inside one of my coffee and chat times with Megan Spears. As my dream student this is something we’ve done for years...

Ep. 70: Push & Rest: Why you need both in your yoga business

09 Nov 2020

Contributed by Lukas

Are you feeling burnt out from social media or marketing in general? You’re not alone because I hear this often and especially this year. Sometimes,...

Ep. 69: The Skinny Launch Method with Destinee Berman

02 Nov 2020

Contributed by Lukas

Are you curious about the idea of “launching”? Do you have the question “what is a launch?” I’m excited to say that this definition is inclu...

Ep. 68: 2020 Holiday Gift Ideas to Grow Your Yoga Business

26 Oct 2020

Contributed by Lukas

Curious about how to make Black Friday/Small Business Tuesday/the holiday season in general effective as yoga teachers? I’ve got you covered in this...

Ep. 67: 2021: How to plan for your yoga business dreams

19 Oct 2020

Contributed by Lukas

It’s that time of year again where we start to look ahead to the next year and what a year it’s been. If you’re listening/reading this in real t...

Ep. 66: YouTube, Sales, & Money - Oh My! It’s Q&A time again with Amanda & Megan

12 Oct 2020

Contributed by Lukas

It’s Q&A time!!! Your questions answered about business and marketing in your yoga business. And I’m joined by private yoga teacher, Megan Spe...