The UnNoticed Entrepreneur
Episodes
How foreign brands can compete with the 60 million online store holders in China with Kung Fu Data
22 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung ...
Does enough company do enough PR? Take our test to find out.
22 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to be...
Does enough company do enough PR? Take our test to find out.
21 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to be...
Video killed the radio star, then slideshare; so how to share your presentations?
21 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used fo...
Video killed the radio star, then slideshare; so how to share your presentations?
20 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used f...
How to catch the eyes of buyers in your market by winning a prestigious award.
20 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier tha...
The voice isn't just a show, it's a powerful asset for your brand if you use the right one
20 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be th...
Audiences will gaze into your eyes whilst you talk, when you use this tool.
20 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbl...
82.4% of buyers are going to choose Award winners. So how can you enter to win?
19 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier tha...
The voice isn't just a show, it's a powerful asset for your brand if you use the right one.
17 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be th...
Audiences will gaze into your eyes whilst you talk, when you use this tool.
16 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbl...
The UBER PR agency model is coming of age. Agency coach Rob da Costa and Jim James discuss On Demand Services.
16 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.I was chuffed to be invited to talk with Rob da Costa, former Agency owner turned business coach and host of The Agency Accel...
The UBER PR agency model is coming of age. Agency coach Rob da Costa and Jim James discuss On Demand Services.
15 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.I was chuffed to be invited to talk with Rob da Costa, former Agency owner turned business coach and host of The Agency Accel...
Do you know the impact of virtual events on introverts, and why this could be good for your business?
15 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual a...
Do you know the impact of virtual events on introverts, and why this could be good for your business?
14 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual a...
How to get your podcasts and videos found by google using transcripts.
14 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore...
How to get your podcasts and videos found by google using transcripts.
13 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore...
Do you have a trustworthy voice? If you want one then listen to mine...
13 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. Thi...
Different voices get different answers to the same questions; here's why.
12 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. Thi...
Beware of vanity metrics in public relations, here are the ones to be tracking
12 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effec...
How to use polling to establish your company as an authority and to gain publicity
12 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in h...
Beware of vanity metrics in public relations, here are the ones to be tracking.
10 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effec...
How to use polling to establish your company as an authority and to gain publicity.
09 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in h...
What do Elon Musk, President Donald Trump and Tim Cook have in common?
09 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strat...
What do Elon Musk, President Donald Trump and Tim Cook have in common?
08 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strat...
5 key elements of successful content and platforms for ensuring consistency
08 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this pod...
5 key elements of successful content and platforms for ensuring consistency.
07 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this pod...
How to become a guest on a podcast, and why you should
07 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a gr...
How to become a guest on a podcast, and why you should.
06 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a gr...
What Kånken teaches up about storytelling and word of mouth marketing
06 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketin...
What Kånken teaches up about storytelling and word of mouth marketing.
05 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketin...
What alternatives are there to Facebook to build a community for your business?
05 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also p...
How often should you post to social media to be informative, and not annoying?
05 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it he...
What alternatives are there to Facebook to build a community for your business?
03 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also p...
How often should you post to social media to be informative, and not annoying?
02 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it he...
Trump tax PR hit is as much about timing as his finances
01 Oct 2020
Contributed by Lukas
Get Noticed! Send a text.The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn...
Trump tax PR hit is as much about timing as his finances.
30 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn...
Why 49 is the new magic number for exclusive online events
30 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resi...
Why 49 is the new magic number for exclusive online events.
29 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resi...
Could you sell your business during lockdown? You can if you communicate like this
29 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to ...
Could you sell your business during lockdown? You can if you communicate like this.
28 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to ...
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how
28 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound...
Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement
28 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagemen...
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how.
26 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound...
Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement.
25 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagemen...
The key considerations for choosing a PR agency.
25 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what ...
The key considerations for choosing a PR agency.
24 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what ...
You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
24 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization ...
You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
23 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization ...
The 3 ROI's to publicise when raising money and the power of PR for investor relations.
23 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the grow...
The 3 ROI's to publicise when raising money and the power of PR for investor relations.
22 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the grow...
Would a rose.ai smell just as sweet as rose.com? Is a vanity domain name worth the price?
22 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of ...
Would a rose.ai smell just as sweet as rose.com? Is a vanity domain name worth the price?
21 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of ...
Hosting a virtual press centre on a site is a great way to get coverage, here is how to provide one.
21 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tip...
Hosting a virtual press centre on a site is a great way to get coverage, here is how to provide one.
19 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tip...
Should you be selling love or stating facts in your brochure?
19 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public...
Should you use logic or hedonic messages in your brochure, and which colours are best to choose?
18 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public...
Does your organization create rituals which generate participation and fellowship? Here's why it should.
18 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and ...
Does your organization create rituals which generate participation and fellowship? Here's why it should.
17 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and ...
Building a personal brand in the dreaded world of wealth management in Shanghai.
17 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere ...
Building a personal brand in the dreaded world of wealth management in Shanghai.
16 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere ...
What's next? This time it's my turn to be interviewed ...is this good PR?
16 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly ...
What's next? This time it's my turn to be interviewed ...is this good PR?
15 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly ...
Launch a course as an authority marketing strategy.
15 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK...
Launch a course as an authority marketing strategy.
14 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK...
The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.
14 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and ...
The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.
12 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and ...
Treat customers as if they are deaf. How to solve the impact of PPE on communications.
11 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.I think we need to change the way we deal with people when everyone is wearing PPE; treat customers as if they are impaired. ...
SPEAK|pr The #getnoticed podcast.
10 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.This podcast is for business owners and leaders who want to get noticed using the latest technology and practices of public r...
8 elements for a profitable sales proposal and tools to automate the process.
10 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this ...
8 elements for a profitable sales proposal and tools to automate the process.
10 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this ...
What to do in order to make virtual trade shows a PR success
09 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and g...
Ways to make #virtual trade shows a sales success.
08 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and g...
When should you trademark your brand or product when considering public relations?
07 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring ...
Should you trademark your brand before you start public relations?
04 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring ...
How to take the stress out of returning to school in COVID times.
04 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques c...
Schools can learn these crisis PR strategies to reduce stress for parents and students.
03 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques c...
How can a University build a loyal and vibrant alumnus when students can't get to campus?
03 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overco...
How can a University build a loyal and vibrant alumnus when students can't get to campus?
02 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overco...
5 tips to get you on air with your local radio station.
02 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about k...
5 tips to get you on air with your local radio station.
01 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about k...
4 ways to get connected in the biggest business community in the world.
01 Sep 2020
Contributed by Lukas
Get Noticed! Send a text.Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 8...
4 ways to get connected in the biggest business community in the world.
31 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 8...
To TikTok or not to TikTok? If you want promote to 2 billion subscribers here are some things you should know.
29 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this e...
To TikTok or not to TikTok? Is this the 2 billion download question facing your company?
28 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this e...
Which 8,000 companies offer free martech tools and how to use them?
28 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offerin...
Which 8,000 companies offer free martech tools and how to use them?
27 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offerin...
What are the 3 key elements of international press release distribution?
27 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China a...
What are the 3 key elements of international press release distribution?
26 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China a...
Do you have long videos you want clip and share effortlessly to promote your business?
26 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of lo...
Do you have long videos you want clip and share effortlessly to promote your business?
25 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of lo...
Are you scaring away 59% of your customers. This is what you can do about it.
25 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, ...
Poor grammar on websites scares 59% away customers. This is what you can do about it.
24 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, ...
Is your signage as stale as an old loaf? If so your business could be toast!
24 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This...
Is "habituation" a sign of the times which is losing you business?
24 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This...
How to partner with a media publisher to get your brand massive exposure.
22 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that ...
How to partner with a media publisher to get your brand massive exposure.
22 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that ...
Which #hashtag should you use to get your content followed on social?
22 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and we...
#Howto #Love #Hashtags for your #contentmarketing.
21 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and we...
#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain powered hashtag service.
20 Aug 2020
Contributed by Lukas
Get Noticed! Send a text.Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency...