The Value Pricing Podcast
Episodes
How to Get Your Clients to Value What You Do For Them
22 Jul 2022
Contributed by Lukas
Do you ever find people tell you, “that’s expensive!” when you reveal your price?One of the biggest reasons for this is they simply don’t und...
How to Re-Price Your Existing Clients
08 Jul 2022
Contributed by Lukas
Increasing the prices of your existing customers is the quickest way to increase your profits.And it’s easier than spending money, time and effort b...
How to Build Scope Into the Price So You Never Make a Loss
24 Jun 2022
Contributed by Lukas
So, you’ve moved away from hourly rates and you’ve given a fixed price up front – great! But then your workload unexpectedly increases because:...
How to Price Clean Up Work
10 Jun 2022
Contributed by Lukas
Clean-up work is a bit of a pain in the ass to price.I once had someone bring all their receipts to me in a McDonald’s Big Mac box (and there was sa...
How to Calculate a Price
27 May 2022
Contributed by Lukas
Billing a client based on how long a job takes is easy – it’s the way we’ve traditionally priced in the profession… …that doesn’t make it...
How to Price Simple Tasks That Are Often Done For Free
13 May 2022
Contributed by Lukas
Are there services that you do completely free of charge for your clients?Do you charge for Mortgage Reference Letters? Do you charge for Dormant Comp...
The Questions to Ask to Determine Value
29 Apr 2022
Contributed by Lukas
Value Pricing is based on providing the client with the highest possible value, and then charging based on that value.The problem is, everyone values ...
How to Master the Up-Sell
15 Apr 2022
Contributed by Lukas
Here’s Why Your Customers Aren’t Buying More From YouFirst of all, you have to actually offer the client more things to buy.This sounds obvious, b...
An Introduction to Menu Pricing
02 Mar 2022
Contributed by Lukas
If You Only Ever Give One Price, That Price Is Wrong - GuaranteedEveryone is different.We want different things, we value things differently, and we w...
How to Defend Against Cheap Competition and Low Ballers
02 Mar 2022
Contributed by Lukas
You Can’t Compete With Competitors On The Price (and you don’t have to)!There are always going to be firms down the road that are constantly under...
How to Increase Prices Without Losing Clients
25 Jan 2022
Contributed by Lukas
The Accounting Profession Has ALWAYS Underpriced Their ServicesWhen your prices are too low, it can have a big effect on your business and your own li...