The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

172| Make YouTube Content INSTANTLY Clickable with This Strategy

31 Jan 2026

Contributed by Lukas

You know when you click on a YouTube video even when you don't fully know what they're about? That's not an accident. In this episode, I'm breaking do...

171| Why Your YouTube Channel Is Stuck- It's Not the Algorithm

21 Jan 2026

Contributed by Lukas

If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the ...

170| Why Content Creation is So Hard in 2026 and How to Make it Easier

15 Jan 2026

Contributed by Lukas

If creating content feels harder than it used to, you're not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I br...

169| This Makes YouTube Viewers Come Back to Your Channel

07 Jan 2026

Contributed by Lukas

Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In...

168| Why AI Is Making YouTube Videos Worse

30 Dec 2025

Contributed by Lukas

AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, Virgi...

167| What's Actually Working on YouTube Going Into 2026

16 Dec 2025

Contributed by Lukas

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. I...

166| LIVE COACHING: Why People Aren't Watching Your YouTube Videos

04 Dec 2025

Contributed by Lukas

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virgi...

165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak

21 Nov 2025

Contributed by Lukas

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business —...

164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead)

19 Nov 2025

Contributed by Lukas

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally unders...

163| How I Plan My Youtube Videos So They Actually Get Views

12 Nov 2025

Contributed by Lukas

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap...

162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me

05 Nov 2025

Contributed by Lukas

What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging...

161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun

28 Oct 2025

Contributed by Lukas

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free appr...

160| When YouTube Breaks You (and How to Bounce Back)

21 Oct 2025

Contributed by Lukas

We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You kn...

159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It)

14 Oct 2025

Contributed by Lukas

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. ...

158| 10 Intro Mistakes Killing Your YouTube Views

08 Oct 2025

Contributed by Lukas

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and s...

157| Why Your YouTube Channel Isn't Getting Clients: 3 Fixable Mistakes

10 Sep 2025

Contributed by Lukas

Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscri...

156| Feeling Stuck? Here's Why a Challenge Might Be Your Breakthrough

02 Sep 2025

Contributed by Lukas

Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for...

155| How I Record YouTube Videos on the Road (Even in My Car)

26 Aug 2025

Contributed by Lukas

Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally t...

154| What I Had to Learn the Hard Way About YouTube Growth (and God's Timing)

18 Aug 2025

Contributed by Lukas

If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right t...

153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them)

12 Aug 2025

Contributed by Lukas

If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I...

152| The Truth About Feeling Called to Start a YouTube Channel

06 Aug 2025

Contributed by Lukas

What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation ...

151| Why You Need a YouTube Podcast (Even If You Don't Podcast)

29 Jul 2025

Contributed by Lukas

You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're ...

150| Low YouTube Views? Here's What Most Business Owners Miss

22 Jul 2025

Contributed by Lukas

Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're t...

149| The Lazy Girl YouTube Setup That Changed Everything

17 Jul 2025

Contributed by Lukas

Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, a...

148| Why Video Feels So Hard After 40 (and What to Do About It)

11 Jul 2025

Contributed by Lukas

If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-gu...

147| LIVE COACHING: How to Create a Content Strategy Using Your Story

25 Apr 2025

Contributed by Lukas

Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking...

146| 5 Storytelling Videos That Build Trust and Attract Clients

16 Apr 2025

Contributed by Lukas

Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people...

145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them)

10 Apr 2025

Contributed by Lukas

Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more ...

144| How to make your YouTube channel clear and niche

05 Apr 2025

Contributed by Lukas

In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money onlin...

143| This YouTube Strategy 3x'd My Channel in 1 Month

27 Mar 2025

Contributed by Lukas

In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from I...

142| Don't edit? Film your YouTube videos like this.

22 Mar 2025

Contributed by Lukas

Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start ...

141| Why I Quit Instagram with Over 200K Followers

15 Mar 2025

Contributed by Lukas

I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure ...

140| Over 40? Film YouTube videos like this.

10 Mar 2025

Contributed by Lukas

Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I...

139| 10 things I quit at 50 to be happier

18 Feb 2025

Contributed by Lukas

I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find i...

138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking

24 Apr 2024

Contributed by Lukas

Crafting your video skills helps you on and off camera. It impacts both your business and your personal life.  Bet you never thought it was that deep...

137| Get More Sales with Video: The 3 Strategies You Need Now

22 Apr 2024

Contributed by Lukas

If you are having a hard time getting sales from your videos- chances are you are missing at least one of these strategies....but most people are miss...

136| Uncomplicate Your Social Media Content and Start Growing Again!

15 Apr 2024

Contributed by Lukas

I'm breaking down how I went from losing 100s of followers a day on Instagram to gaining more than 10 thousand in less than a month-- not by going vir...

135| Talking on Video Masterclass: From scripting to editing!

09 Apr 2024

Contributed by Lukas

Do talking videos stress you out? Having a hard time writing scripts for them? Maybe it takes way too long to record talking reels. I'm giving you hac...

134| Increase Your Views and Engagement with 3 Simple Storytelling Techniques

27 Mar 2024

Contributed by Lukas

Get ready to level up your Instagram reels with three simple but powerful storytelling techniques. In this episode you're getting everything you need ...

133| Discovering Your Video Style: Answer these 5 questions

20 Mar 2024

Contributed by Lukas

Everyone's video style is different. And if you don't figure out which style is right for you and your business...you can be losing views, followers a...

132| How to Grow on Instagram in 2024| Use this simple formula

06 Mar 2024

Contributed by Lukas

In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers.  Whether you're star...

131| Time to Niche Down: 3 ways to stand out in your industry

23 Feb 2024

Contributed by Lukas

You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU.  If your industry's satur...

130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now

15 Feb 2024

Contributed by Lukas

Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available? I've been t...

129| Steal Your Competitors' Ideas Without Copying

25 Jan 2024

Contributed by Lukas

There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement in...

128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content

22 Jan 2024

Contributed by Lukas

Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content? In this episode I'm giving you a syste...

127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself

12 Jan 2024

Contributed by Lukas

Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up...

126| 10 Ways to Guarantee Your Reels Will FAIL in 2024

04 Jan 2024

Contributed by Lukas

You can't set out to hit your business and marketing goals without avoiding 10 major pitfalls. In this episode, I'm breaking down 10 sure fire ways to...

125| When the State of The World Affects the State of Your Mind

01 Dec 2023

Contributed by Lukas

Is the chaos in the world preventing you from creating content? Are you having trouble focusing on your business because of current events? Maybe you ...

124| The Content You Need to Increase Engagement

29 Sep 2023

Contributed by Lukas

Have you noticed the content that used to work for you doesn't seem to get the comments and shares it once did? Maybe you have always had low engageme...

123| Why My Simple Sales Model Makes MONEY

06 Jul 2023

Contributed by Lukas

I'm sharing my simple sales model and how simple growing your online business can really be. Doing less and having a bigger outcome is possible. You d...

122| Overcome the 4 Reasons You Haven't Started Your YouTube Channel Yet

30 Jun 2023

Contributed by Lukas

In today's episode I go over the 4 reasons you haven't started your YouTube Chanel yet and how to overcome them. You'll hear how these reasons might b...

121| The #1 Way to Convert Your Followers

23 Jun 2023

Contributed by Lukas

If you're relying on short form video to build your buisness- you're in trouble. The social media world has changed. I'm not saying you should abandon...

120| "Video is My Marketing Now!" Student Spotlight Lindsey Myers

10 May 2023

Contributed by Lukas

Are you ready to take your video to the next level? Lindsey Myers used to be in your shoes. Struggling with how to edit, how to structure a Reel so it...

119| Proven Strategy to Keep You From Running Out of Video Ideas: 5 Ways to Bullet Proof Your Content System

05 May 2023

Contributed by Lukas

Creating content is fun until you run out of what to talk about. And the more videos you make- the more times you run into this UNLESS you have a soli...

118| Why Is Everyone Jumping on The New App Clapper?

06 Apr 2023

Contributed by Lukas

I've been testing content on a new platfrom- actually it's not new. Just new to most people. It's called Clapper. And I'm LOVING IT.  In this epsiode...

117| It's Time to Change Social Media: We can't live in fear if we want to make a difference

29 Mar 2023

Contributed by Lukas

If we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people ho...

116| Never Run Out of Content Ideas: Your Bulletproof Content Plan

17 Mar 2023

Contributed by Lukas

If coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring... ...

115|Planning Your Video Content: Here's my weekly schedule and system

10 Mar 2023

Contributed by Lukas

Finding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them. It's so much work! BUT...

114| The Number 1 Reason Your Reels Aren't Growing Your Instagram Account

03 Feb 2023

Contributed by Lukas

It's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve. We can talk niche and ...

113| Content Ideas to Post When Life Gets Hard

27 Jan 2023

Contributed by Lukas

One of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes. You feel fake, y...

112| Stop Being FAKE on Camera: 5 Secrets to Being the Real You on Video

12 Jan 2023

Contributed by Lukas

Do you feel robotic on video? Like a over produced version of yourself? It's something I've struggled with on Reels and I finally figured out what was...

111| 5 Ways to Reinvent Your Identity on Social Media

05 Jan 2023

Contributed by Lukas

How do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos? If y...

110| 10 Content Changes I'm Making In 2023

28 Dec 2022

Contributed by Lukas

New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the ...

109| This Tip Will Get People to Watch Your Reel

15 Dec 2022

Contributed by Lukas

Welcome back to This Is Virginia Kerr- The Podcast! This small tweak will get your Ideal Person to stop and watch your reel! Plus you can listen to LI...

108| Get More Sales with Video! 8 Easy Ways to Boost Your Conversions

07 Dec 2022

Contributed by Lukas

Wish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but...

107| Stand Out From Your Competition By Adding These 5 Elements to Your Video

29 Nov 2022

Contributed by Lukas

Do you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're ...

106| How to Use Original Video Content to Build Your Business on Instagram with Hafsa Saleem: This Is Video School Student Success Story

14 Nov 2022

Contributed by Lukas

When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of indu...

105| The 5 Elements Your Content Has to Have to Create Loyal Customers and Super Fans

08 Nov 2022

Contributed by Lukas

If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must h...

104| 4 Video Styles To Position Yourself As An Expert

01 Nov 2022

Contributed by Lukas

What kind of expert are you and do you know how to position yourself as an authority in your field? When you know these four expert types and video st...

103| 8 Steps to Finding Your Creativity Again

24 Oct 2022

Contributed by Lukas

How's your creativity doing? Thriving? Floundering? Nowhere to be found? Creating content is hard enough on its own but it feels impossible when you c...

102| 6 Simple Editing Hacks to Get More Views

18 Oct 2022

Contributed by Lukas

Can't figure out how to get more views? How to get more people watching your video longer?  Yes, the algorithm plays a part in our views but that doe...

101| Why Instagram Makes Us Feel Bad and What to Do About It

10 Oct 2022

Contributed by Lukas

How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse? Do you enjoy posting or d...

100| This Is Depression

03 Oct 2022

Contributed by Lukas

Do you feel overwhelmed? Anxious? Blah?  For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not bu...

99| How to Get Out of a Content Funk

02 Sep 2022

Contributed by Lukas

Is creating video content a chore for you right now? You don't enjoy it like you once did. You can't stand the videos you're creating? And that's a pr...

98| Her Sales Exploded After She Did This with Instagram Reels: Student Success Story with Karen Lien

26 Aug 2022

Contributed by Lukas

Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months? That was Karen Lien. Sh...

97| Why You Need to Start A YouTube Channel

19 Aug 2022

Contributed by Lukas

If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starti...

96| 5 Reasons You're Not Attracting Your Ideal Person

10 Aug 2022

Contributed by Lukas

Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get pe...

95| 7 Ways to Tell a Story on Instagram Reels

05 Aug 2022

Contributed by Lukas

You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them. You need to know which stories t...

94| How He Gets Clients and Stands Out with Reels: Student Spotlight

27 Jul 2022

Contributed by Lukas

Want ideas to standout, grow your audeince and get clients messaging you just from your videos? That's what video is doing for this realtor from Michi...

93|Increase Your Reach with Instagram & TikTok's New SEO

22 Jul 2022

Contributed by Lukas

Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your ...

92| How to Find Ideas and Create Videos Your Ideal Person Will Love

15 Jul 2022

Contributed by Lukas

Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal p...

91| Cracking Instagram's New Algorithm and Why It's Now Harder to Grow

08 Jul 2022

Contributed by Lukas

Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago. I'm breaking down the new Instagram algorithms- yes there are sev...

90|Storytelling with Reels: Student Success Story

01 Jul 2022

Contributed by Lukas

Running out of reels ideas? Curious how to use storytelling in video to grow your business?  We're talking with This Is Video School member Revital. ...

89| Time Saving Video Hacks to Keep You Consistent

24 Jun 2022

Contributed by Lukas

Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel? It'...

88| Stand Out and Get More Sales By Adding THIS to Your Videos

17 Jun 2022

Contributed by Lukas

If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level....

87| Video Strategies to Build Your Audience with Instagram's NEW Updates

10 Jun 2022

Contributed by Lukas

You were just getting used to posting Reels and now they're making brand new changes to the Reels features and there's a new feed that will totally ch...

86| Stop Posting Out of Fear: Why I Quit Social Media For A Month

03 Jun 2022

Contributed by Lukas

Posting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting fo...

85| She 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine Mays

27 May 2022

Contributed by Lukas

Meet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exub...

84| Video Equipment on a $100 Budget

20 May 2022

Contributed by Lukas

Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend ...

83| How to Create a Vlog on Reels and Tiktok

13 May 2022

Contributed by Lukas

Let's talk about vlogs, and; no I'm not talking about an hour-long scripted production on YouTube. If you want to do that, that's cool but vlogs don't...

82| How to Avoid Burnout

06 May 2022

Contributed by Lukas

If there's one thing I see time and again, it's those of us who use social media as a business validating our lives based on our followers and burning...

81| Find Your Style by Testing Your Content

29 Apr 2022

Contributed by Lukas

Testing content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growin...

80| You're Not Shadowbanned, It's Your Content

22 Apr 2022

Contributed by Lukas

If you are struggling to grow your account on Instagram, it's most likely that you're posting bad content. You're not shadowbanned. Instagram doesn't ...

79| This Major Marketing Mistake Hurts Your Views and Your Brand

15 Apr 2022

Contributed by Lukas

If you spend all your time answering the same questions as everyone else you're going to run into a couple of problems; relying on market research onl...

78| Why Trendy Reels Aren't the Best Way to Grow on Instagram

08 Apr 2022

Contributed by Lukas

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popul...

77| Is Collaborating With Your Competitors a Good Idea?

01 Apr 2022

Contributed by Lukas

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity...

76| Get Noticed Through Storytelling

25 Mar 2022

Contributed by Lukas

What's the right balance between storytelling and educational content? You don't want your content to be all about you…but you want make sure you're...

75| What's Not Working on Your Instagram Account? Here's How to Find Out

18 Mar 2022

Contributed by Lukas

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your ...

74| Secrets to Looking Natural and More Interesting on Video

11 Mar 2022

Contributed by Lukas

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you're rolling do you ...

73| Video Strategies that Convert

04 Mar 2022

Contributed by Lukas

Nothing kills creativity and motivation quite like pressure to crank out content. That's where a content strategy comes in to save the day. The key he...