The Web Project Guide
Activity Overview
Episode publication activity over the past year
Episodes
Episode 24: Maintain and Improve (w/ David Hobbs)
17 Oct 2023
Contributed by Lukas
Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Fo...
Episode 23: Plan for Post-Launch Operations (w/ Meghan Casey)
20 Sep 2023
Contributed by Lukas
Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit:...
Episode 22: Test and Launch the Site (w/ Bob Davidson)
16 Aug 2023
Contributed by Lukas
Corey and Deane talk about the concept of the "Nails List." Then, Bob Davidson, Director of Development at Blend Interactive, joins to talk about how ...
Episode 21: Migrate and Populate the Content (w/ Carrie Hane)
18 Jul 2023
Contributed by Lukas
Corey and Deane discuss an old migration project. Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Conte...
Episode 20: Implement the Back-End Functionality (w/ David Knipe)
20 Jun 2023
Contributed by Lukas
Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss ...
Episode 19: Implement the Design (w/ Ethan Marcotte)
16 May 2023
Contributed by Lukas
Corey and Deane talk about how front-end development has evolved past the early days, when it was largely seen as a simple layer on top of more comple...
Episode 18: Select an Implementation Partner (w/ Tony Byrne)
13 Apr 2023
Contributed by Lukas
Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Selec...
Episode 17: Plan for Hosting (w/ Elias Lundmark)
15 Mar 2023
Contributed by Lukas
Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all? Then, Elias Lundmark, product manager for clo...
Episode 16: Select a Content Management System (w/ Cathy McKnight)
21 Feb 2023
Contributed by Lukas
Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of "unknown unknowns." Then, Cathy McKnight, Chief Problem Solver and lead a...
Episode 15: Determine System Requirements (w/ Joe Kepley)
17 Jan 2023
Contributed by Lukas
Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team. Then, Joe Kepley, chief technical officer at Ble...
Episode 14: Know Your Integrations (w/ Greg Dunlap)
14 Dec 2022
Contributed by Lukas
Corey and Deane discuss the four major parts of a content model — pages, blocks, aggregations, and integrations. Then, Greg Dunlap, Director of Str...
Episode 13: Develop the Graphic and Interface Design (w/ Sam Otis)
16 Nov 2022
Contributed by Lukas
Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He's kidding, mostly.) Then, Sam Otis, lead designer at Bl...
Episode 12: Write for People and Machines (w/ Sarah Winters)
13 Oct 2022
Contributed by Lukas
Corey and Deane talk briefly about how hard it is to run a conference. Then, Sarah Winters, founder of Content Design London and author of Content D...
Episode 11: Model Your Content (w/ Jeff Eaton)
15 Sep 2022
Contributed by Lukas
Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content. Then...
Episode 10: Organize Your Content (w/ Lisa Maria Marquis)
16 Aug 2022
Contributed by Lukas
Corey and Deane chat about Information Architecture for the World Wide Web — "The Polar Bear Book" — and then our experiences with information o...
Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson)
19 Jul 2022
Contributed by Lukas
Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive p...
Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley)
15 Jun 2022
Contributed by Lukas
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strate...
Episode 7: Know Your Content (w/ Paula Ladenburg Land)
17 May 2022
Contributed by Lukas
Corey and Deane talk about Blend CEO Karla Santi's recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land,...
Episode 6: Identify Outcomes and Audiences (w/ C. David Gammel)
14 Apr 2022
Contributed by Lukas
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gamme...
Episode 5: Identify Your Audiences (w/ Erika Hall)
15 Mar 2022
Contributed by Lukas
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases sales (and helps create a website that fulfills t...
Episode 4: Create a Project Plan (w/ Brett Harned)
15 Feb 2022
Contributed by Lukas
Corey and Deane talk about how project plans rarely stay intact upon first contact with real life, all while wondering why anyone would really want th...
Episode 3: Form Your Project Team (w/ Patrice Embry)
18 Jan 2022
Contributed by Lukas
Corey and Deane talk about the roles missing from most new project teams — namely, the idea of a user and product advocate — while also discussi...
Episode 2: Set Your Expectations (w/ Karen McGrane)
15 Dec 2021
Contributed by Lukas
Corey and Deane talk about managing expectations in the early moments of a new web project — from discussing how to balance "fast, cheap, and good,"...
Episode 1: Know the Scope of the Project (w/ Bill DeRouchey)
22 Nov 2021
Contributed by Lukas
In this first episode of The Web Project Guide, Corey and Deane discuss the opening beats of a project: what motivates a new project (the "initial spa...