The Whitespark Local Update
Episodes
New GBP Playbooks, New Branded Query Filter in GSC, LSA Agency Tips | E24 The Whitespark Local Update
17 Mar 2026
Contributed by Lukas
Claire Carlile and Darren Shaw are back with your weekly dose of local SEO goodness. Here’s what they’re talking about today:📝 The AI Playbook ...
Contact Page Improvement, Bing vs ChatGPT, Google Posts Masterclass | E23 The Whitespark Local Update
10 Mar 2026
Contributed by Lukas
In this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw discuss:📝 New Research: Search Happens Everywhere; an Analysis of 41...
How Google Builds AI Answers, GBP Verification Risks & Review Changes | E22 The Whitespark Local Update
03 Mar 2026
Contributed by Lukas
Claire Carlile and Darren Shaw are back again with another episode of the Whitespark Local Update Podcast. This time, they cover:📝 Google’s Minim...
AI Talking to AI, GBP Violations, Local Packs Decline | E21 The Whitespark Local Update
24 Feb 2026
Contributed by Lukas
The local search world never slows down, and Claire Carlile and Darren Shaw are back to break down the biggest developments from the past week:📝 Ho...
New GBP Feature, AI Isn't Replacing Local Search, LSA Tips | E20 The Whitespark Local Update
17 Feb 2026
Contributed by Lukas
Claire Carlile and Darren Shaw are back to recap the most important local SEO developments from the past two weeks. In this episode, they cover:📝 G...
GBP Eligibility, Optimizing for AI Citations, & Google Support Tips | E19 The Whitespark Local Update
03 Feb 2026
Contributed by Lukas
Claire Carlile and Darren Shaw are back with a fresh roundup of the most important local SEO updates from last week. In this episode, they cover:📝 ...
Clone Yourself w/ AI, GBP Suspension Spike, & Long Titles Are Bad? | E18 The Whitespark Local Update
27 Jan 2026
Contributed by Lukas
It was a busy week in local SEO, so Claire and Darren are breaking down the updates you actually need to know. In this episode, they talk about:📝 ...
New Local SEO Myth, Google ❤️'s Your Social Feeds, & Humans vs AI | E17 The Whitespark Local Update
20 Jan 2026
Contributed by Lukas
Your favorite local SEO podcast is finally back after the holidays and packed with local SEO goodness 🔥 In this episode, Claire and Darren discuss:...
AI vs Human Content, Missing Google Reviews & the Evolution of Q&A | E16 The Whitespark Local Update
23 Dec 2025
Contributed by Lukas
We’re wrapping up the year with a special episode of the Whitespark Local Update! Darren is joined by the one and only Mike Blumenthal from Near Med...
AI Powered Analysis in GSC & Surviving Local SEO in 2026 | E15 The Whitespark Local Update
17 Dec 2025
Contributed by Lukas
We are back with another episode of the Whitespark Local Update, where our host Claire Carlile and special guest Elizabeth Rule discuss:📝 New weekl...
AI Prompts for SMBs, New Geotagging Study, & Rebranding Checklist | E14 The Whitespark Local Update
09 Dec 2025
Contributed by Lukas
A lot happened in SEO last week, and we’re breaking down the updates you actually need to know. In this episode, we talk about:📝 How geotagging p...
How To Increase Ranking Radius & How Psychology Can Boost Reviews | E13 The Whitespark Local Update
02 Dec 2025
Contributed by Lukas
Another busy week in SEO! Here’s the roundup of the biggest updates, weirdest bugs, and most interesting findings this week:📝 The proximity parad...
Anonymous Google Reviews, SEO Imposter Syndrome, & NEW Google Help Vid | E12 The Whitespark Local Update
25 Nov 2025
Contributed by Lukas
Your favourite local SEO podcast is back, and we’ve got two weeks’ worth of SEO and marketing goodness to catch up on. In this episode, we discuss...
2026 Local Search Ranking Factors & Free Marketing Course | E11 The Whitespark Local Update
11 Nov 2025
Contributed by Lukas
This week’s episode is shorter and packed with value. Darren highlights some key insights from Whitespark’s 2026 Local Search Ranking Factors repo...
How AIO Is Really Just SEO (ft. SEO Expert Dana DiTomaso) | E10 The Whitespark Local Update
04 Nov 2025
Contributed by Lukas
In this episode of The Whitespark Local Update, Claire Carlile chats with the brilliant Dana DiTomaso about how AI and LLMs are transforming search an...
We Asked SEO Experts for Their #1 Tip at BrightonSEO | E9 The Whitespark Local Update
28 Oct 2025
Contributed by Lukas
Оur first-ever in-person Local Update, recorded live at BrightonSEO 🎉 We asked four speakers to share one key takeaway from their talks, and here'...
Review Extortion, AI Content Audit Assistant & a Pair of Shorts | E8 The Whitespark Local Update
21 Oct 2025
Contributed by Lukas
Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in pers...
Bing Bombs Bigtime, Local SEO is Thriving, Citation Consistency | E7 The Whitespark Local Update
14 Oct 2025
Contributed by Lukas
On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local ...
The Future of AI Search, Suspensions Surge & Google's Insights Tool | E6 The Whitespark Local Update
07 Oct 2025
Contributed by Lukas
This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:📝 The Future of AI Search (Britney Muller)📝 Bu...
The End of GBP Q&A, AI Citation Mining Tool, AI Glossary | E5 The Whitespark Local Update
30 Sep 2025
Contributed by Lukas
Another week, another local SEO drop from Claire and Darren. This week we’re talking:📝 AI mode and Gemini are being integrated into Chrome (Chris...
GBP Verification Tips, a GPT to Delete Bad Reviews, Map Packs in AI | E4 The Whitespark Local Update
23 Sep 2025
Contributed by Lukas
Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:📝...
AI Bros, Businessplaining, & Bringing Bing Back Big Time | E3 The Whitespark Local Update
16 Sep 2025
Contributed by Lukas
Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:📝...
SAB Verification, Bing Review Sites, & How to Keyword Stuff TikTok | E2 The Whitespark Local Update
09 Sep 2025
Contributed by Lukas
Claire and Darren dive right in with a curated roundup of last week’s top local SEO news and insights you won’t want to miss.In this episode, we c...
AI Search Manual, Chrome's Semantic Engine, Local Ranking Grids and MOAR | E1 The Whitespark Local Update
02 Sep 2025
Contributed by Lukas
Welcome to the very first episode of The Whitespark Local Update Podcast 🎉 Claire and Darren kick things off with this week’s hottest handpicked ...