The Whole Marketer podcast
Episodes
Episode 63 - Marketing leadership with guest Ian Hepburn
07 Mar 2022
Contributed by Lukas
Episode #63. Today's s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capa...
Episode 62 - Love work with guest Ben Renshaw
28 Feb 2022
Contributed by Lukas
Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you're in? In our challe...
Episode 61 - Limiting beliefs with guest Cristina Loaiza
21 Feb 2022
Contributed by Lukas
Episode #61. This episode is one of the most popular topics of personal understanding – limiting beliefs. A limiting belief is a belief that holds u...
Episode 60 - Holistic skills & development with guest James Delves CIM
14 Feb 2022
Contributed by Lukas
Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today's episode – all ...
Episode 59 - Insight with guest Helen Edwards
07 Feb 2022
Contributed by Lukas
Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you...
Episode 58 - Work/life balance with guest Nina Holdaway
31 Jan 2022
Contributed by Lukas
Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing bread...
Episode 57 - Culture and hybrid working with guest Tamara Littleton
13 Dec 2021
Contributed by Lukas
#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode. As a result of the pandemic many of us have continue...
Episode 56 - Authenticity with guest Keith Moor
06 Dec 2021
Contributed by Lukas
Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week's Marketer of ...
Episode 55 - Long-term strategy with guest Eleanor Winton
29 Nov 2021
Contributed by Lukas
Episode #55. This episode's topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we ...
Episode 54 - Programmatic marketing with guest James Kenny
22 Nov 2021
Contributed by Lukas
Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to pla...
Episode 53 - Data to create impact with guest Mark Phibbs
15 Nov 2021
Contributed by Lukas
Episode #53. 'Data to create impact' is the technical skill in this episode. As marketers' roles are evolving to be the voice of the consumer and lead...
Episode 52 - Brand Love with guest Marc Cox
08 Nov 2021
Contributed by Lukas
Episode #51. The technical skill focus in this episode is Brand Love, a concept developed by Marc Cox which is centred on the principle that brand lo...
Episode 51 - Purpose and Impact with guest Jeremy Connell-Waite
01 Nov 2021
Contributed by Lukas
Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We've covered purpose previously on the podcast ...
Episode 50 - Diversity and inclusivity with guest Sherice Anibaba
25 Oct 2021
Contributed by Lukas
Episode #50. Diversity and inclusivity is the topic in today's episode and why it's important for marketers to understand and represent all our consum...
Episode 49 - Consumer centricity with guest Nick Rabin
18 Oct 2021
Contributed by Lukas
Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements i...
Episode 48 - Clarity with guest Ross Farquhar
11 Oct 2021
Contributed by Lukas
Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is benefi...
Episode 47 - Evolution of marketer's competencies with guest Russell Parsons
04 Oct 2021
Contributed by Lukas
Episode #47. This episode is about the evolution of the marketer's role and competencies; reflecting on the changes in the marketing profession, evolu...
Episode 46 - Purpose-led Marketing with guest Anna Mullenneaux
27 Sep 2021
Contributed by Lukas
Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to ...
Episode 45 - Leadership and Impact through Self-Awareness with guest Sara Tate
20 Sep 2021
Contributed by Lukas
Episode #45. NEW Series 3 – Leadership with impact through self-awareness is the topic in this episode – how great leadership that leads and inspi...
Episode 44 - Marketing Leadership with guest Sophie Devonshire
26 Jul 2021
Contributed by Lukas
Episode #44. Series 2 finale – Marketing Leadership and the skills & traits of great marketing leaders are the focus of this episode. Joining Abby i...
Episode 43 - Challenger Brands with guest Lottie Unwin
19 Jul 2021
Contributed by Lukas
Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers' technical and soft skills needed vs established brand...
Episode 42 - Marketer's skills today and tomorrow with guest Joe Glover
12 Jul 2021
Contributed by Lukas
Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Join...
Episode 41 - Digital Transformation with guest Paul Frampton
05 Jul 2021
Contributed by Lukas
Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas o...
Episode 40 - Empowerment with guest Mark Evans
28 Jun 2021
Contributed by Lukas
Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach - to support ...
Episode 39 - Innovation with guest Kevin Verbruggen
21 Jun 2021
Contributed by Lukas
Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or ser...
Episode 38 - Imposter syndrome with guests Sinéad Kennedy Krebs and Melissa Murdock
14 Jun 2021
Contributed by Lukas
Episode #38. This episode covers a personal development topic for marketers – Imposter Syndrome. Although it has become somewhat of a buzzword, im...
Episode 37 - Experiential marketing with guests Lucy Gillions and Jo Curtis
06 Jun 2021
Contributed by Lukas
Episode #37. Experiential marketing is the technical discipline in today's episode. Here to explain why experiential is more than sampling or a bolt-o...
Episode 36 - Planning with guest Callum Saunders
24 May 2021
Contributed by Lukas
Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, m...
Episode 35 - Creative Brand Strategy with guest Caroline Morell Bøstrup Asmussen
17 May 2021
Contributed by Lukas
Episode #35. The technical skill in this episode is creative brand strategy... the basis and stimulation for great creative output from your agencies....
Episode 34 - Shopper Marketing with guest Hamish Clarke
10 May 2021
Contributed by Lukas
Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the ...
Episode 33 - Empathy with guest Katy Leeson
03 May 2021
Contributed by Lukas
Episode #33. This episode's soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have c...
Episode 32 - Impact with guest Martin Brooks
26 Apr 2021
Contributed by Lukas
Episode #32. 'How to make an impact' is the soft skill for marketers in this episode. Many of us will know it's not only 'what you say', but 'how yo...
Episode 31 - Procurement & Agency Management with guest Tina Fegent
19 Apr 2021
Contributed by Lukas
Episode #31. This episode is both a technical and a soft skill as we discuss procurement & agency management, in order to develop great partnerships w...
Episode 30 - Marketing challenger brands on a shoestring with guest Julia Kessler
30 Mar 2021
Contributed by Lukas
Episode #30. This episode is one that we're frequently asked to cover and Abby is delighted to have an awesome guest to talk about it... The topic i...
Episode 29 - Fulfilment with guest Victoria Fox
23 Mar 2021
Contributed by Lukas
Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby's heart as a large part of Th...
Episode 28 - Belonging with guests Kathryn Jacob, Sue Unerman and Mark Edwards
15 Mar 2021
Contributed by Lukas
Episode #28. This week's topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are apprec...
Episode 27 - 'Being' with guest Ben Renshaw
08 Mar 2021
Contributed by Lukas
Episode #27. 'Being' is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you w...
Episode 26 - Sustainable marketing with guests Michelle Carvill, Gemma Butler and Geraint Evans
01 Mar 2021
Contributed by Lukas
Episode #26. This episode's technical skill is sustainable marketing and looks at what we as marketers can do to take charge and drive the sustainab...
Episode 25 - Competencies with guest Ritchie Mehta
22 Feb 2021
Contributed by Lukas
Episode #25. This episode discusses the competencies that today's marketers need to thrive. Joining Abby in this enjoyable and enlightening conversati...
Episode 24 - Entrepreneurial with guest Mary Wilson
14 Feb 2021
Contributed by Lukas
Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to ...
Episode 23 - Influencer Marketing with guest Lisa Targett
07 Feb 2021
Contributed by Lukas
Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more import...
Episode 22 - Leadership Skills with guest Thomas Barta
03 Nov 2020
Contributed by Lukas
Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta - Marketer, Masterclass course founder...
Episode 21 - Developing Next Generation Marketing Leaders with guest Sherilyn Shackell
19 Oct 2020
Contributed by Lukas
Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal...
Episode 20 - CMO with guest Pete Markey
06 Oct 2020
Contributed by Lukas
Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success wi...
Episode 19:Creativity with guest Shelford Chandler- Creativity Consultant Labyrinth
22 Sep 2020
Contributed by Lukas
Episode #19 This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business chal...
Episode 18- Brand purpose with guest Kim Gelling Ellas kitchen
16 Sep 2020
Contributed by Lukas
This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim Gel...
Episode 17- Omni- Channel and content Marketing with guest Jackie Scully
07 Sep 2020
Contributed by Lukas
Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your mark...
Episode 16- Global leadership todays guest Shweta Harit, Global Brand Vice President of Evian
01 Sep 2020
Contributed by Lukas
Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsi...
Episode 15- Agile Marketing with guest Rachel Chapman
24 Aug 2020
Contributed by Lukas
Episode #15. This episode's technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating sma...
Episode 14- Behavioural Science with guest Kate Socker
18 Aug 2020
Contributed by Lukas
Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but ...
Episode 13 Insight with guest Julian Watson
10 Aug 2020
Contributed by Lukas
Episode #13. The focus of this episode is Insight, a truly important technical skill for today's marketer. Joining host Abby is Labyrinth Marketing's ...
Episode 12 - Leadership with guest Katherine Whitton
04 Aug 2020
Contributed by Lukas
Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine's l...
Episode 11 Insight- Brand Measurement with guest Richard Bambrick
27 Jul 2020
Contributed by Lukas
Episode #11. The topic in this episode is a technical skill - Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambr...
Episode 10- Values, Commitment and purpose with guest Peter Docker
20 Jul 2020
Contributed by Lukas
Episode #10. In this episode, Abby's guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongsi...
Episode 9- Values in building/choosing who to work for with guest Alex Hirst
20 Jul 2020
Contributed by Lukas
Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking th...
Episode 8- Marketing Competencies with guest Gemma Butler
12 Jul 2020
Contributed by Lukas
Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Mar...
Episode 7 Storytelling with guest Antony 'Tas' Tasgal
07 Jul 2020
Contributed by Lukas
Episode #7. Let us tell you a story... This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with...
Episode 6- Social Media with guest Michelle Carvill
28 Jun 2020
Contributed by Lukas
Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections...
Episode 5- Digital Marketing with guest Daniel Rowles
21 Jun 2020
Contributed by Lukas
Digital Marketing: with guest Daniel Rowles Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, D...
Episode 4- Conviction with guest Anthony Fletcher Graze CEO
15 Jun 2020
Contributed by Lukas
Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those 'g...
Episode 3: Commercial Acumen: with guest Emma Heal
03 Jun 2020
Contributed by Lukas
Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Manag...
Episode 1-Resilience: with guest Alice Ter Haar
03 Jun 2020
Contributed by Lukas
Episode #1. In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy & Dev...
Episode 2: Building Brand Connections: with guest Meredith O'Shaughnessy
03 Jun 2020
Contributed by Lukas
Episode #2. This episode's topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your cons...
Introduction to the Podcast
26 May 2020
Contributed by Lukas
Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empower...