The Wine Marketers Radar
Episodes
Audiobooks, hot wings, and, yes, labubu. This week on the Radar.
10 Sep 2025
Contributed by Lukas
No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now. In this ...
Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”
31 Jul 2025
Contributed by Lukas
At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating ma...
Wine Marketing in Uncertain Times: Trust, Experience, and Gen Z Luxury
17 Jul 2025
Contributed by Lukas
New episode of The Wine Marketer’s Radar just dropped and this one’s built for anyone trying to grow a wine brand in a time of economic anxiety, e...
Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics
16 Jul 2025
Contributed by Lukas
This week, we’re tackling three big questions: What happens to wine marketing when economic uncertainty hits? New insights from Gartner suggest tha...
What SXSW London taught us about brand strategy, Gen Z, and the future of wine marketing.
17 Jun 2025
Contributed by Lukas
After a two-week break for SXSW London (and a secret London-based project!), Polly Hammond returns with a packed episode that looks at what’s happen...
Why Gen Z Trusts AI, Boards Need Youth, and Brands Need Visibility
27 May 2025
Contributed by Lukas
In this episode of The Wine Marketer’s Radar, we explore four key insights reshaping the future of wine marketing: Intergenerational Leadership: Wh...
The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC
19 May 2025
Contributed by Lukas
This week on The Wine Marketer’s Radar, we’re diving into the brand strategies that are quietly winning with modern consumers — and what winerie...
CRM 3.0, Abuelas & Anti-AI Campaigns, #SocialOffSocials and the Digital Video Surge
06 May 2025
Contributed by Lukas
Wine brands aren’t just competing with each other anymore. They’re competing with shifting consumer expectations—shaped by tech, fatigue, and sm...
Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.
29 Apr 2025
Contributed by Lukas
This week on The Wine Marketer’s Radar, we unpack why wine brands can’t afford to rely on shortcuts, old loyalty models, or rented audiences anymo...
Google’s ad monopoly, Meta’s might lose Insta, and the harsh truth about premiumization
22 Apr 2025
Contributed by Lukas
Is premiumisation still a smart strategy — or just another name for inflation? In this week’s Wine Marketer’s Radar, we explore the fine line be...
What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?
15 Apr 2025
Contributed by Lukas
They all tell us something about how consumers are discovering, choosing, and experiencing in 2025. This week’s Wine Marketer’s Radar covers: → ...
Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.
09 Apr 2025
Contributed by Lukas
In this episode, Polly Hammond looks at recent news about: Why consumers expect relevance without asking (and what that means for your site, email, a...
Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead
01 Apr 2025
Contributed by Lukas
In this episode, Polly Hammond dives into four major shifts shaping marketing today: why most brands are still chasing the wrong data, how influencer ...