Think with Google Firestarters
Activity Overview
Episode publication activity over the past year
Episodes
Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
03 Dec 2024
Contributed by Lukas
The old rules of creativity are dead. Are you adapting fast enough? Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "l...
The future of performance marketing with Kris Tait from Croud
13 Nov 2024
Contributed by Lukas
Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers m...
How agencies can drive growth, with Co:Definery's Robin Bonn
22 Oct 2024
Contributed by Lukas
What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own "mar...
How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans
08 Oct 2024
Contributed by Lukas
How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her prove...
Brand strategy expert Phil Adams on why strategy is about working backwards from ideas
10 Sep 2024
Contributed by Lukas
Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. ...
The power of great copy, with brand tone of voice and copywriting expert, Vikki Ross
20 Aug 2024
Contributed by Lukas
Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares h...
TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes
06 Aug 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
TakeOuts: Strategist & Podcaster Rishad Tobaccowala's Key Insights In 10 Minutes
30 Jul 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
The secrets of effective marketing to gamers, with games strategist James Whatley
30 Jul 2024
Contributed by Lukas
Gaming represents a significant and diverse opportunity for marketers, so how can brands engage gamers in an authentic way? As gaming has matured as a...
TakeOuts: WIRED co-founder Kevin Kelly's key insights in 10 minutes
16 Jul 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
TakeOuts: Quiet Storm founder Trevor Robinson's key insights in 10 minutes
09 Jul 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
Author Sam Conniff on becoming comfortable with uncertainty
02 Jul 2024
Contributed by Lukas
In an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam C...
TakeOuts: VCCP CSO Michael Lee's key insights in 10 minutes
25 Jun 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
TakeOuts: Team culture expert Alison Coward's key insight in 10 minutes
18 Jun 2024
Contributed by Lukas
New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be shari...
Author Ann Handley on the secrets of great marketing writing
11 Jun 2024
Contributed by Lukas
Is your grammatical perfectionism holding you back? Ann Handley, author of "Everybody Writes", says great writing is about clear communication — not...
'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi
21 May 2024
Contributed by Lukas
Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at th...
"Great advertising is just a matter of taste", says M&C Saatchi's Sophie Lewis
30 Apr 2024
Contributed by Lukas
All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the ...
Jason Oke, Global Client President at Dentsu on getting great advertising ideas made
09 Apr 2024
Contributed by Lukas
How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relati...
The secrets of successful marketing transformation with Alison Orsi
28 Mar 2024
Contributed by Lukas
Marketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her ins...
The aesthetics of persuasion by design consultant Andy Cowles
21 Mar 2024
Contributed by Lukas
How do you capture someone's attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on ...
"What kind of visionary do you want to be?" with Adah Parris
14 Mar 2024
Contributed by Lukas
How do you create a community and maintain a culture in the digital age? Listen to futurist, tech visionary, artist, and activist Adah Parris on why w...
5 rules to succeed in content marketing, by Storythings Founder Matt Locke
07 Mar 2024
Contributed by Lukas
What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker...
Why wasting time is essential for creativity with Wired Co-founder Kevin Kelly
29 Feb 2024
Contributed by Lukas
Why is optimism and letting go of what we know so important when considering technology futures? How can we challenge unexamined assumptions to come u...
Bringing workshop culture into your business with author and facilitator Alison Coward
22 Feb 2024
Contributed by Lukas
Don't leave workshop energy at the door — bring it into your business. Listen to Alison Coward, founder of Bracket and author of "Workshop Culture: ...
What makes a great planner? with VCCP's Chief Strategy Officer Michael Lee
15 Feb 2024
Contributed by Lukas
Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP and former Chair at the Account Planning Group, joins Neil ...
The power of consumer feedback with Unilever's Claire Hennah
08 Feb 2024
Contributed by Lukas
How can brands use consumer feedback, community, and authenticity to truly engage with their audiences? Claire Hennah, Beauty & Wellbeing Chief Custom...
Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data
01 Feb 2024
Contributed by Lukas
Are you making the most of your data? Rishad Tobaccowala, award-winning strategist, podcaster and best-selling author, joins Neil to discuss why story...
Marketer and brand builder Jerry Daykin about lazy endism
25 Jan 2024
Contributed by Lukas
Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'l...
Strategist Emma Cookson (The Brandtech Group) on the power of simplicity
18 Jan 2024
Contributed by Lukas
Emma Cookson is a partner at The Brandtech Group (formerly You & Mr Jones) which positions itself as being built around in-housing, rooted in technolo...
eatbigfish Founder Adam Morgan on creativity from constraints
11 Jan 2024
Contributed by Lukas
Is finding opportunity in constraints the key to inventiveness? Neil speaks to Adam Morgan, highly respected author and the founder of eatbigfish, who...
Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic
28 Dec 2023
Contributed by Lukas
What is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curatio...
Passionbrand founder Helen Edwards on growth from the margins
14 Dec 2023
Contributed by Lukas
Brand consultant Helen Edwards is a columnist for Marketing Week, adjunct professor at London Business School, and the author of a new book 'From Marg...
What strategists can learn from parenting with VCCPs Rob Estreitinho
30 Nov 2023
Contributed by Lukas
What are the parallels between planning and parenting? As both the Planning Director at VCCP and the father of a toddler, Rob Estreitinho distills s...
Wavemaker's Global Innovation Head Sarah Salter on the potential of new technologies
17 Nov 2023
Contributed by Lukas
Sarah Salter has been named by Campaign as one of the UK advertising industry's most renowned and authoritative voices on innovation. In this fascinat...
Unlocking the power of behavioural science in marketing with author Richard Shotton
02 Nov 2023
Contributed by Lukas
Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factor...
The advertising effectiveness confidence gap with Kantar's Dom Boyd
19 Oct 2023
Contributed by Lukas
What are the key levers of effectiveness? What's the value of difference in driving brand growth? How can brand value be a multiplier to profitability...
Lessons from service design with author Lou Downe
05 Oct 2023
Contributed by Lukas
Are you speaking a totally different language to your customers? Lou Downe, author of the best selling book Good Services and former Design Director o...
The value of marketing heretics with OLIVER's Nick Myers
22 Sep 2023
Contributed by Lukas
Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVE...
Finding your crew and building agency culture with Lucy Jameson
31 Aug 2023
Contributed by Lukas
In this episode, Lucy Jameson, a founder at Uncommon London, talks about the importance of finding your crew, building an agency culture from the top ...
The risks of overthinking marketing and brand problems with Andy Nairn
17 Aug 2023
Contributed by Lukas
In this episode, Andy Nairn, co-founder of Lucky Generals talks about the risks of overthinking marketing and brand problems, how the quest for perfec...
The role of creativity in creating net new value with Agathe Guerrier
03 Aug 2023
Contributed by Lukas
What role does creativity play in creating net new value and enabling both disruptive and incremental growth? In this episode, Agathe Guerrier, Global...
The newest MarTech trends with Hubspot VP Platform Ecosystem, Scott Brinker
13 Jul 2023
Contributed by Lukas
What are the key technology trends that every marketer should be paying attention to? In this episode, Scott Brinker, renowned martech writer and the ...
Working at the speed of culture with New Balance's Ian Fitzpatrick
29 Jun 2023
Contributed by Lukas
How can belief and craft drive what we deliver? What are the challenges of working at the speed of culture? What role can marketing leaders have in co...
The future of planning and marketing withn R/GA CSO, Tom Morton
15 Jun 2023
Contributed by Lukas
What's next for planning and marketing? R/GA Chief Strategy Officer, Tom Morton, discusses strategy as the assembling of truths to create advantage, w...
Marketing's role in driving green growth with EdenLab CEO Leo Rayman
04 Jun 2023
Contributed by Lukas
What opportunities exist for marketers to drive sustainability transformation and green growth? Leo Rayman, former CEO of Grey Consulting and Grey Lon...
The future of advertising with Omelet's CEO, Thas Naseemuddeen
20 Apr 2023
Contributed by Lukas
Thas has worked as a Senior Strategist at BBH, Group Strategy Director at Deutsch, and now runs independent agency Omelet. In this episode Thas speaks...
How planning, marketing and advertising are evolving with Chapter's Founding Partner, Gareth Kay
06 Apr 2023
Contributed by Lukas
Gareth is Founding Partner at Chapter in San Francisco. In this episode, he discusses how planning, marketing and advertising are all evolving. Gareth...
Lessons from a career in advertising with Saatchi & Saatchi's Chairman and Chief Strategy Officer, Richard Huntington
02 Feb 2023
Contributed by Lukas
Richard Huntington is the Chairman and Chief Strategy Officer of Saatchi & Saatchi London Group. In this episode, he discusses the critical lessons fr...
How productive disagreement can lead to better solutions with Ian Leslie
19 Jan 2023
Contributed by Lukas
Ian Leslie is a strategist and the author of acclaimed books on human behaviour including Conflicted, How to Disagree, and Curious. In this thought-pr...
The power of optimism with Dan Cullen-Shute
05 Jan 2023
Contributed by Lukas
Dan Cullen-Shute is the CEO & Founder at Creature, as well as being the CEO of White Crow, and a member of Forbes Agency Council and the IPA iList. In...
Storytelling, psychological safety, and bringing people on the journey with Patricia McDonald
22 Dec 2022
Contributed by Lukas
Patricia McDonald has run strategy teams at agencies including Isobar, BBH, Weber Shandwick and is now the Global CSO, Creative, at Dentsu. In this ep...
Laughter, creative risks, and the importance of diverse people and perspectives in the creative process with Trevor Robinson
08 Dec 2022
Contributed by Lukas
Trevor Robinson OBE is the Creative Director and founder of Quiet Storm Advertising and Create Not Hate, the not-for-profit which aims to combat syste...
Breaking down false dichotomies in marketing, the convergence of media and creative, and the 'third age' of planning with Tom Roach
24 Nov 2022
Contributed by Lukas
Tom Roach, VP of Brand Planning at Jellyfish, discusses how brand planning can be the glue that binds different marketing specialisms together and abo...
Everything agencies are doing wrong | Founder, Fawnbrake
10 Nov 2022
Contributed by Lukas
Amelia Torode spent many years leading strategy at agencies including VCCP, Good Relations Group and TBWA before launching The Fawbrake Collective, an...
What strategists can learn from psychology | ex-Chairman, BBH London
27 Oct 2022
Contributed by Lukas
Brand consultant Jim Carroll is the former Chairman of BBH London. In this episode, Jim talks about how good strategists should have a continuous stre...
If you want people to buy things, make it easy | VP Marketing, Bulb
13 Oct 2022
Contributed by Lukas
Before becoming VP Marketing at Bulb Energy Russell Davies led communications and digital strategy at organisations including Nike, Honda, Microsoft, ...
Building your expansive thinking as a strategist with Rachel Mercer
29 Sep 2022
Contributed by Lukas
Rachel Mercer is the Co-founder and CXO of innovation consultancy Proto, and previously served as the VP, Head of Strategy in R/GA's flagship New York...
How curiosity takes marketing further than knowledge with Sara Tate
01 Sep 2022
Contributed by Lukas
Sara Tate is an organisational consultant, the former CEO of TBWA London, and author of the new book 'The Rebuilders: Going from Setback to Comeback i...
Designing the Future of Brands with Katie Dreke
29 Jul 2022
Contributed by Lukas
Katie Dreke has spent her career working both client and agency side, including seven years at Nike, where she was latterly the Senior Director, Globa...
Trailer for Think with Google Firestarters
28 Jun 2022
Contributed by Lukas
Trailer for Think with Google Firestarters. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS...