Two Amazon influencers are in a legal battle over whether or not one has appropriated the other’s aesthetic. The Verge’s Mia Sato breaks down the claims, and legal intellectual property expert Alexandra Roberts tells us what the lawsuit could mean for the future of content creation. This episode was produced by Hady Mawajdeh, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Rob Byers, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members Sydney Nicole Gifford and her mother, Laura, film a video promoting autumn decor from Amazon. Photo by Liam James Doyle. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
Two influencers, both alike in dignity and some other stuff, on the internet where we lay our scenes.
Let's talk about all of my favorite basics from Amazon that you need in your winter wardrobe.
Some people think this is weird, but I get all my clothes on Amazon. This is what I would buy if I didn't already own them. I just got in a bunch of super cute packages from Amazon, so let's open them up.
Their aesthetic is beige. It's serene. It's a little basic on purpose. And now one is suing the other for stealing her vibes.
There's a lot of things going on in the actual suit, but what it boils down to really is one of the women, Sydney Gifford, says that the other woman, Alyssa Scheel, just won't stop copying her.
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