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Today, Explained

The rage bait candidate

18 Mar 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

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Will Sommer, senior reporter at The Bulwark.

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Chapter 2: Who is James Fishback and what makes him a controversial candidate?

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Who is James Fishback? Sure, so James Fishback is a candidate, a Republican candidate for governor in Florida. I'm running for Florida governor so I can make life more affordable for you and your family.

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Chapter 3: How is James Fishback energizing Gen Z Republicans?

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He has very little chance of actually winning, but he's getting a lot of attention because he seems to have energized Gen Z Republicans in particular. We just interviewed James Fishback, the America first candidate running for governor of Florida who has been taking the internet by storm.

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Chapter 4: What is the significance of Fishback's rhetoric and social media presence?

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Despite or perhaps because of being really racist. You've been repeatedly calling and referring to Byron Donalds as DEI Donalds on social media. Referring to Congressman Byron Donalds as a quote slave to his donors. You know, he has a really thin resume. He's someone who I think typically couldn't be elected for dog catcher. But he's kind of catching on. He's gaining in the polls.

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And while he still probably won't win, I think he's offering us a face of sort of one potential future for the Republican Party.

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Chapter 5: How does Fishback's identity challenge traditional political narratives?

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The rage bait candidate on today explained from Vox. Chances are your favorite websites used to depend on Google for traffic and money. But that's not really working anymore. Now publishers are scrambling for new lifelines. Neil Vogel, who runs People Inc., says his company figured it out a couple years ago.

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You would think, given what everyone said about us, that we would be the guys that would be doing the worst now. We're kind of the guys doing the best now. I'm Peter Kafka, the host of Channels, the show about tech and media and what happens when they collide. You can hear my conversation with Neil Vogel now wherever you listen to your favorite podcasts. This is Today Explained.

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When we sat down with Will Sommer, we asked him where this Florida man, James Fishback, came from. Just about nowhere. I mean, he came, he was in finance. He was apparently, according to court documents, a pretty low level employee at a hedge fund. And then he sort of afterwards styled himself as sort of this like real hedge fund expert. They claim he made up his title.

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When did you first consider yourself to be the head of Macro? This isn't some beef about head of macro. I know everybody wants to talk about head of macro this. And that kind of became sort of a meme in the finance community because it was just so ridiculous.

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But through that, he managed to get on Fox Business a lot and sort of leverage that into appearing like he's this sort of expert financier type guy. So I'm going to bring in Azoria CEO James Fishback. Azoria's CEO is James Fishback, and he joins me now. James. And to further complicate the shape-shifting identity of this white supremacist candidate, he's not super white? Right.

Chapter 6: What historical context is important for understanding modern conservatism?

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I mean, this is kind of one of the fascinating things about him. I mean, he's extremely racist to Byron Donalds, the congressman who's been endorsed by Trump, who's sort of the frontrunner in the Florida governor's race. Congressman Donalds, license and registration, please. Easy there. Easy there, Congressman Donald. Hands where I can see them. Enough. Get out of the car. Hands behind your back.

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You are under arrest for betraying America to Israel.

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Chapter 7: How does Fishback's platform reflect discontent among young Republicans?

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At the same time, his mother is Colombian, and so he's half Colombian. But, you know, this is also kind of something we're seeing more of, I think, is this kind of racial extremism in Florida among Hispanic people. There was recently a leak of young Republicans who were Hispanic in Miami being extremely racist.

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And he's really kind of become the face of the, or one of the faces of sort of the white nationalist, the so-called Groyper movement that surrounds the podcaster Nick Fuentes. And yeah, remind people who don't pay attention to Nick Fuentes and the Groypers what they're all about. Sure. So Nick Fuentes is a young man in his late 20s who marched in Charlottesville, real kind of avowed racist.

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That's part of what's wrong with black people in America is that chip on their shoulder. No humility. And anti-Semite. Jews be Jewing. Who has styled himself, particularly after the murder of Charlie Kirk, that created sort of a vacuum. And Nick Fuentes has stepped into it as sort of the the racist face of young republicanism.

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And what does, like, you know, the Venn diagram overlap look like between Nick Fuentes and the racist Groypers and this... Long shot candidate for Florida governor, James Fishback. I would say that Venn diagram is just about a circle. I mean, James Fishback has really welcomed the Groyper's support. I probably shouldn't say this, but I think Nick's following is actually really impressive.

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There's a lot of young men who are patriotic, who are well-informed. Nick Fuentes has been very complimentary towards him. We have our Groyper Intelligence Agency hat as seen. on James Fishback's head, and he's excellent.

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Fishback will pose for pictures with people in Nick Fuente's merchandise, with, you know, guys wearing Nick Fuente's sweaters, with a... He's very close with this right-wing media figure who said she's going to have some more kids and make some more young Groypers. So, you know, they're very closely aligned. And I think...

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Fishback is interesting because he he's probably the closest we've come to a sort of Nick Fuentes, Groeper type political candidate. And his relative success, I think, suggests that that kind of candidate has some runway in among Gen Z Republicans. Nick Fuentes is interesting to talk about this moment because he's a white supremacist, like borderline Nazi, maybe a Nazi, full-on Nazi.

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It's unclear, but he also says like he wants to vote for Democrats in the next election.

Chapter 8: What parallels can be drawn between Fishback and historical fringe figures?

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My vote for the Democrats is a middle finger to the GOP. I don't care. How does that affect someone like Fishback? Where does he sit in the ideological spectrum, left and right?

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I mean, I think Fishback represents this kind of growing discontent among young Republicans with the Trump administration, particularly over support for Israel, the war with Iran, but more broadly, the sense of, you know, that Trump isn't doing anything about affordability to help young people own homes, start families.

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It's sort of this kind of populist, I mean, to be frank, kind of quasi-fascist, this kind of government stepping in to control families, to control businesses. You know, one of his proposals is that in a marriage, if someone cheats, they should lose all of their, all of the marital assets. If you enter the covenant of marriage and then you cheat, you're giving up everything.

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You don't have any rights. Which, you know, to me, I think would just sort of incentivize like spousal murder or something, you know, if you're going to be a pauper if you get divorced. But he has these ideas that people go, oh, yeah, that's true. Even though, I mean, it's crazy. Just to underline one more, I mean, he talks about, you know, housing affordability in Florida.

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But a lot of his ideas are either onerous taxes on anyone who moves to Florida or somehow banning people from moving to Florida. I will pass the Mamdani tax, $50,000 property transaction tax for any out of state individual who wants to buy real estate, single family real estate here in Florida. He's really kind of heavy handed government vision that he's proposing.

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And I saw the New York Times opinion writer Michelle Goldberg. She went and hung out at fishback events in Florida and she met a registered Democrat, Mom Donnie fan, who said she was thinking of changing her registration to vote for fishback in the primary. Who is he speaking to? How big is his tent?

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Because if you look at images from his events, it looks like a lot of young white men, but maybe not exclusively. Yeah. I mean, I think Fishback is benefiting from a couple of things. I mean, one is on one hand, I think you do have people who are legitimately sort of alienated from normal politics. And because he's this unusual kind of candidate, they're latching on to him.

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On the other hand, I think he's also benefiting from this kind of like poisoned information ecosystem. I mean someone else in the Michelle Goldberg piece says they got into Fishback because they saw Kanye West post a graphic about Jews controlling the media. And so they entered him through that vector.

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So I think there's this – just kind of this crazy online ecosystem that really also favors – Seeking attention, and Fishback certainly does that. He has these kind of mobs that go to waffle houses for events. He'll say these kind of eye-catching ideas like public executions for anyone who associated with Jeffrey Epstein or taxing OnlyFans creators at 50% of their income.

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