Top Secrets of Marketing & Sales
Episodes
Getting Your Business Back in Gear
23 Jun 2020
Contributed by Lukas
While many businesses are now getting back to work, it's not always smooth sailing. Some industries are returning more slowly than others, which leave...
Helping Clients Feel Less Isolated
16 Jun 2020
Contributed by Lukas
Social distancing has caused many people to feel isolated. This likely applies as much to you as it does to your clients. Helping clients is key. So w...
Helping Clients Overcome the Fear
10 Jun 2020
Contributed by Lukas
The COVID-19 crisis caused many business owners to experience things for the very first time. Customers ordered to stay home. Businesses deemed noness...
Generating Leads Online
19 May 2020
Contributed by Lukas
Over the course of our recent podcast series, we've been discussing pandemic and post pandemic selling skills. We've discussed things like Facebook, s...
Pandemic and Post-Pandemic Selling Skills #3
12 May 2020
Contributed by Lukas
In our recent podcast series, we've been discussing pandemic and post pandemic selling skills. How many of these do you have working in your business ...
Pandemic and Post-Pandemic Selling Skills #2
05 May 2020
Contributed by Lukas
In our last podcast, we began a discussion on pandemic and post pandemic selling skills because the skills that got you to this point will probably no...
Pandemic and Post-Pandemic Selling Skills
29 Apr 2020
Contributed by Lukas
Business today is different, and those who have not adopted pandemic and post-pandemic selling skills are running into a lot of trouble. Some people a...
The Real Problem Right Now
18 Mar 2020
Contributed by Lukas
It's a crazy time, but let's explore the real problem. In my work helping business owners and salespeople to grow sales and profits, I've recently bee...
These Audience Members Inspire Me
14 Jan 2020
Contributed by Lukas
Jim Rohn once said, “Don’t let your learning lead to knowledge, let your learning lead to action.” This week, I’ve been conducting live traini...
Making This Your Best Year Ever
31 Dec 2019
Contributed by Lukas
As the new year begins, it's a good time to reflect back on the good and the bad. The friends we've made, the people we've lost and what to do next if...
Get Out of Your Bubble
23 Jul 2019
Contributed by Lukas
A few weeks ago, I was in California for a wedding and I got a big reminder about the fact that regardless of what's going on in the economy, there is...
Your Business Needs More Cowbell
05 Mar 2019
Contributed by Lukas
This morning I heard the song "Don't Fear the Reaper" by Blue Oyster Cult in my Pandora mix, and it reminded me of a famous Saturday Night Live sketch...
If I Gave You $1,000…
11 Dec 2018
Contributed by Lukas
If I gave you $1,000, what would you do with it? Take just a moment and think about that, because the answer will tell you a lot about the way your bu...
How to Overcome the Obstacles and Dominate Your Market
02 Oct 2018
Contributed by Lukas
In today's podcast, I'd like to share with you the audio of the third video I did on the topic of Total Market Domination. In this session, I explaine...
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
25 Sep 2018
Contributed by Lukas
Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your mark...
Who is the Leader in Your Market? Is it You?
13 Sep 2018
Contributed by Lukas
Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did asking who is the leader in your market and how will you ...
Are We There Yet?
11 Sep 2018
Contributed by Lukas
We've been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the com...
Top of Mind Awareness
04 Sep 2018
Contributed by Lukas
In our last couple of episodes, we've been talking about different levels of awareness, starting with the entry-level awareness necessary to let peopl...
Why the Best Need to Dominate Their Markets
07 Aug 2018
Contributed by Lukas
A few weeks ago, I posted a podcast and conducted a live training session in Chicago on the topic of Total Market Domination. Since then, I've gotten ...
Selling After the Sale
31 Jul 2018
Contributed by Lukas
So what happens after a customer buys from you? "Thank you, have a good day. Bye-bye!" Or are you selling after the sale? If the purchase is the en...
5 Must-Have Tips For Getting Comfortable With Prospecting
17 Jul 2018
Contributed by Lukas
How well does your current prospecting approach work? Are you comfortable with prospecting? On a scale of one to ten, how confident are you that your ...
Paupers Selling Promos
10 Jul 2018
Contributed by Lukas
Most people starting out in our industry have no experience selling promotional products. That's understandable. Maybe they had previous experience se...
Are You Being Paid Enough?
19 Jun 2018
Contributed by Lukas
In our last episode, we discussed the fact that you can only really build and sustain a profit-focused business if you are consistently creating excep...
The High Value/Profit-Focused Business
12 Jun 2018
Contributed by Lukas
Recently I was explaining to our Inner Circle and AIM SmartEQP members about how to maximize their revenue within the 3 areas of customer contact, and...
Why Account Penetration Should be Mandatory
27 Mar 2018
Contributed by Lukas
We got some good feedback last week in our discussion about account penetration. In it, I provided a simple framework for using referrals to spread yo...