Top Secrets of Marketing & Sales
Episodes
Making This Your Best Year Ever
31 Dec 2019
Contributed by Lukas
As the new year begins, it's a good time to reflect back on the good and the bad. The friends we've made, the people we've lost and what to do next if...
Get Out of Your Bubble
23 Jul 2019
Contributed by Lukas
A few weeks ago, I was in California for a wedding and I got a big reminder about the fact that regardless of what's going on in the economy, there is...
Your Business Needs More Cowbell
05 Mar 2019
Contributed by Lukas
This morning I heard the song "Don't Fear the Reaper" by Blue Oyster Cult in my Pandora mix, and it reminded me of a famous Saturday Night Live sketch...
If I Gave You $1,000…
11 Dec 2018
Contributed by Lukas
If I gave you $1,000, what would you do with it? Take just a moment and think about that, because the answer will tell you a lot about the way your bu...
How to Overcome the Obstacles and Dominate Your Market
02 Oct 2018
Contributed by Lukas
In today's podcast, I'd like to share with you the audio of the third video I did on the topic of Total Market Domination. In this session, I explaine...
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
25 Sep 2018
Contributed by Lukas
Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your mark...
Who is the Leader in Your Market? Is it You?
13 Sep 2018
Contributed by Lukas
Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did asking who is the leader in your market and how will you ...
Are We There Yet?
11 Sep 2018
Contributed by Lukas
We've been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the com...
Top of Mind Awareness
04 Sep 2018
Contributed by Lukas
In our last couple of episodes, we've been talking about different levels of awareness, starting with the entry-level awareness necessary to let peopl...
Why the Best Need to Dominate Their Markets
07 Aug 2018
Contributed by Lukas
A few weeks ago, I posted a podcast and conducted a live training session in Chicago on the topic of Total Market Domination. Since then, I've gotten ...
Selling After the Sale
31 Jul 2018
Contributed by Lukas
So what happens after a customer buys from you? "Thank you, have a good day. Bye-bye!" Or are you selling after the sale? If the purchase is the en...
5 Must-Have Tips For Getting Comfortable With Prospecting
17 Jul 2018
Contributed by Lukas
How well does your current prospecting approach work? Are you comfortable with prospecting? On a scale of one to ten, how confident are you that your ...
Paupers Selling Promos
10 Jul 2018
Contributed by Lukas
Most people starting out in our industry have no experience selling promotional products. That's understandable. Maybe they had previous experience se...
Are You Being Paid Enough?
19 Jun 2018
Contributed by Lukas
In our last episode, we discussed the fact that you can only really build and sustain a profit-focused business if you are consistently creating excep...
The High Value/Profit-Focused Business
12 Jun 2018
Contributed by Lukas
Recently I was explaining to our Inner Circle and AIM SmartEQP members about how to maximize their revenue within the 3 areas of customer contact, and...
Why Account Penetration Should be Mandatory
27 Mar 2018
Contributed by Lukas
We got some good feedback last week in our discussion about account penetration. In it, I provided a simple framework for using referrals to spread yo...