Tourism Marketing Mastery

74. The 3 Things Operators Do That Destroy Their Marketing Results

06 Jan 2025

Contributed by Lukas

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the sa...

73. How To Write Ads For Higher Income Guests

09 Dec 2024

Contributed by Lukas

As we move further away from Covid and the inflation it caused, economies are shifting.The market that was hungry to travel in 2022/23 has spent most ...

72. A Really Weird Offer That Guarantees Re-Bookings

05 Sep 2024

Contributed by Lukas

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the communit...

71. Top 10 Marketing Books For Tourism Operators

31 Aug 2024

Contributed by Lukas

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I’ve...

70. The ‘Holy Crap’ offer

09 Jan 2024

Contributed by Lukas

Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing relate...

69. Never discount - Use the cheesecake strategy instead

07 Jan 2024

Contributed by Lukas

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.If you have a marketing rel...

68. Pricing for profit in tourism

05 Jan 2024

Contributed by Lukas

Pricing strategies you should be considering going into 2024.If you have a marketing related question you’d like me to address on the podcast email ...

67. 10 Big marketing mistakes that drag a team down

05 Dec 2023

Contributed by Lukas

In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.If you have a marketing related question you’d...

66. 3 Years Gone - Why I left and why I’m back now

29 Nov 2023

Contributed by Lukas

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do ...

65. How to make the complex simple in your marketing

07 Mar 2021

Contributed by Lukas

Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like m...

64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes

13 Feb 2021

Contributed by Lukas

In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered ...

63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make

03 Feb 2021

Contributed by Lukas

In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic ...

62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach

27 Jan 2021

Contributed by Lukas

In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to ...

61. Building a Storybrand - Clarifying your message so guests will listen

11 Nov 2020

Contributed by Lukas

I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this ep...

60. A new model for tour companies that is working during the pandemic

19 Oct 2020

Contributed by Lukas

Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacade...

59. The future of tourism marketing in 2021 - 3 major trends to help your business grow

06 Oct 2020

Contributed by Lukas

I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as pat...

58. These 3 questions will turn you into a leader

28 Sep 2020

Contributed by Lukas

In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedba...

57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad

15 Sep 2020

Contributed by Lukas

In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of o...

56. This 90 Yr old formula works for writing headlines that convert to bookings

08 Sep 2020

Contributed by Lukas

When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within c...

55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.

25 Aug 2020

Contributed by Lukas

In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism whe...

54. 1 important question to ask yourself if you work for yourself

21 Aug 2020

Contributed by Lukas

I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it o...

53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot

14 Aug 2020

Contributed by Lukas

The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts ...

52. Laying out a tourism business home page for conversions to bookings

13 Aug 2020

Contributed by Lukas

After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that le...

51. We re-wrote our ABOUT US page and increased inquiries 239%

10 Aug 2020

Contributed by Lukas

When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on ...

50. The 5-Step Process we use to create our USP (Unique Selling Point)

07 Aug 2020

Contributed by Lukas

You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a...

49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life.

30 Jul 2020

Contributed by Lukas

The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful wom...

48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does)

21 Jul 2020

Contributed by Lukas

Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the wo...

47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway).

16 Jul 2020

Contributed by Lukas

I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new stra...

46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI.

30 Jun 2020

Contributed by Lukas

There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs t...

45. Feeling stuck? Try these tips to streamline through a tough transition.

26 Jun 2020

Contributed by Lukas

I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous...

44. The Stacked Decc: Where to find a steady stream of your dream guests.

12 Jun 2020

Contributed by Lukas

A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this cha...

43. How to tell stories that make you more interesting

08 Jun 2020

Contributed by Lukas

Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or n...

42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge

28 May 2020

Contributed by Lukas

I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.

41. 4 Major Mistakes I Made In Growing My Business

19 May 2020

Contributed by Lukas

Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.

40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula

12 May 2020

Contributed by Lukas

Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now ...

39. Doug Lansky: The most sought after speaker in tourism today

04 May 2020

Contributed by Lukas

Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engi...

38. What to do if you have a million ideas

28 Apr 2020

Contributed by Lukas

Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a...

37. This simple profit trick revolutionized my bank account

22 Apr 2020

Contributed by Lukas

Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investmen...

36. 7 unique spaces to get directly in front of your ideal guests

13 Apr 2020

Contributed by Lukas

Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their le...

35. The ‘Me’ I don’t want you to know

08 Apr 2020

Contributed by Lukas

Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s tim...

34. Reinvention: Is This The Future Of Tourism?

01 Apr 2020

Contributed by Lukas

Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I...

33. Interview: How this manager took his resort to #1 in luxury travel.

24 Mar 2020

Contributed by Lukas

Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take h...

32. Coronavirus: Our 7 Step Plan For Weathering The Storm

16 Mar 2020

Contributed by Lukas

Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy...

31. Success Swinging Singles

06 Mar 2020

Contributed by Lukas

Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’...

30. Why Our Guests Hate Us And It’s A Good Thing

02 Mar 2020

Contributed by Lukas

Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate comin...

29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)

24 Feb 2020

Contributed by Lukas

Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mi...

28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)

17 Feb 2020

Contributed by Lukas

Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outsid...

27. One BIG mistake I just made in sending out an email campaign

11 Feb 2020

Contributed by Lukas

Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at...

26. The REAL reason your repeat bookings aren’t higher

04 Feb 2020

Contributed by Lukas

Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because p...

25. Turning S#!t Into Gold (Marketing Your Off Season)

28 Jan 2020

Contributed by Lukas

Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.

24. Which guest group is the most profitable?

20 Jan 2020

Contributed by Lukas

Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is ...

23. Successful Managers All Share This One Trait

14 Jan 2020

Contributed by Lukas

Welcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern...

22. What’s The Best Growth Strategy To Use This Decade?

06 Jan 2020

Contributed by Lukas

Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business ...

21. An Ancient Native Custom That Keeps Guests Thinking About You Years After They’ve Left

30 Dec 2019

Contributed by Lukas

Welcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museu...

20. The Most Powerful Marketing Strategy - Planting Your Orchard

24 Dec 2019

Contributed by Lukas

Welcome to episode 20 of Tourism Marketing Mastery. There is one marketing strategy that is universally accepted by direct response marketers as the b...

19. A Surprising Tool To Help You Hire AMAZING staff

16 Dec 2019

Contributed by Lukas

Welcome to episode 19 of Tourism Marketing Mastery. Most destination managers I've talked to understand that marketing to bring in high quality guests...

18. The Secret To Successfully Flirting With Your Guests

10 Dec 2019

Contributed by Lukas

Welcome to episode 18 of Tourism Marketing Mastery. In the last episode I talked about how to stand out to your prospective guests.  In this epis...

17. This Intimate Conversation Is Bound To Increase Your Direct Bookings

10 Dec 2019

Contributed by Lukas

Welcome to episode 17 of Tourism Marketing Mastery. If you're looking for a sexy convo, you've come to the right place.  But instead of teaching ...

16. A Quick Way To Determine Your Most Profitable Guest

02 Dec 2019

Contributed by Lukas

Welcome to episode 16 of Tourism Marketing Mastery. In this episode of TMM I talk about how we found our perfect guest, and what benefits came out as ...

15. Exposed: Why Social Media Doesn’t Work

27 Nov 2019

Contributed by Lukas

Welcome to episode 15 of Tourism Marketing Mastery. Does social media put money in the bank account? Is it worth comping rooms to influencers? Should ...

14. An Easy Way To Get Guests To Promote You For Free

26 Nov 2019

Contributed by Lukas

Welcome to episode 14 of Tourism Marketing Mastery. Short podcast on what I learned in the restaurant market and how to apply it to destinations to ge...

13. The Ugly Truth About Business And Personal Relationships

20 Nov 2019

Contributed by Lukas

Welcome to episode 13 of Tourism Marketing Mastery. Ok, first off, despite my charming charisma, I’m the furthest from a relationship coach. BUT, I ...

12. Increasing Your Prices Through Status and Story: A Proven Method

11 Nov 2019

Contributed by Lukas

Welcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but c...

11. Want To Crush The Competition? Listen To This.

04 Nov 2019

Contributed by Lukas

Welcome to episode 11 of Tourism Marketing Mastery. I really need to work on my intros. But aside from that, in this episode of Tourism Marketing Mast...

10. Nobody Cares What You Think

28 Oct 2019

Contributed by Lukas

Welcome to episode 10 of Tourism Marketing Mastery. There are so many people out there that stress over their marketing and what it should look like o...

9. Revolutionize Your Marketing By Starting A Movement

21 Oct 2019

Contributed by Lukas

Welcome to episode 9 of Tourism Marketing Mastery. In this episode I'm going to to tell you how I tried to start a side business and failed, and then ...

8. The Ultimate Guide To Making Friends And Ruling Your Kingdom

14 Oct 2019

Contributed by Lukas

Welcome to episode 8 of Tourism Marketing Mastery. In this episode we talk about the stresses of leading a team, and why doing it in isolation leads t...

7. Answered: Your Most Burning Questions About Where To Focus Your Marketing Budget.

07 Oct 2019

Contributed by Lukas

Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?" Wh...

6. Marketing Myths That Held Me Back (Part 5 of 5)

02 Oct 2019

Contributed by Lukas

Welcome to episode 6 of Tourism Marketing Mastery. This is part 5 of a mini series in which I share with you the 5 big myths that I believed about mar...

5. Marketing Myths That Held Me Back (Part 4 of 5)

25 Sep 2019

Contributed by Lukas

Welcome to episode 5 of Tourism Marketing Mastery. This is part 4 of a mini series in which I share with you the 5 big myths that I believed about mar...

4. Marketing Myths That Held Me Back (Part 3 of 5)

18 Sep 2019

Contributed by Lukas

Welcome to episode 4 of Tourism Marketing Mastery. This is part 3 of a mini series in which I share with you the 5 big myths that I believed about mar...

3. Marketing Myths That Held Me Back (Part 2 of 5)

11 Sep 2019

Contributed by Lukas

Welcome to episode 3 of Tourism Marketing Mastery. This is part 2 of a mini series in which I share with you the 5 big myths that I believed about mar...

2. Marketing Myths that held me back (Part 1 of 5)

08 Sep 2019

Contributed by Lukas

Welcome to episode 2 of Tourism Marketing Mastery. In this episode mini series I will share with you the 5 big myths that I believed about marketing t...

1. Traditional Marketing Almost Killed Me

29 Aug 2019

Contributed by Lukas

To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline Welcome to episode 1 of Tourism M...