Trades Secrets: Contractor Marketing
Episodes
Speed-to-Lead: Why Contractors Lose Leads to Faster Competitors | Ep 71 | Trades Secrets: Contractor Marketing
09 Mar 2026
Contributed by Lukas
In this episode of Trades Secrets: Contractor Marketing, we break down one of the biggest reasons contractors lose jobs—even when their marketing is...
Where Do I Start with Paid Media? | Ep 70 | Trades Secrets: Contractor Marketing
23 Feb 2026
Contributed by Lukas
In this episode of Trades Secrets: Contractor Marketing, we break down the question contractors ask constantly: where do I even start with paid media,...
Where Do I Start with Online Visibility? | Ep 69 | Trades Secrets: Contractor Marketing
09 Feb 2026
Contributed by Lukas
In this episode of Trades Secrets: Contractor Marketing, we break down the real question behind all the buzzwords: where should a contractor actually ...
How Stephen Spallo Scaled A Contracting Business from $2 Million to $7 Million in Two Years | Ep 68 | Trades Secrets: Contractor Marketing
12 Jan 2026
Contributed by Lukas
In this episode, we sit down with Stephen Spallo, now the Chief Operating Officer at Stag Homes Design Build. Before stepping into that role, Stephen ...
2025 In Review - What You Can Expect In 2026 | Ep 67 | Trades Secrets: Contractor Marketing
29 Dec 2025
Contributed by Lukas
In this reflective episode of Trades Secrets, Amanda and Devon review everything that 2025 taught us about marketing, research, agency life, and more....
AI Hallucinations - What They Are and How to Fix Them | Ep 66 | Trades Secrets: Contractor Marketing
15 Dec 2025
Contributed by Lukas
In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artifi...
Imposter Syndrome is a Superpower | Ep 65 | Trades Secrets: Contractor Marketing
01 Dec 2025
Contributed by Lukas
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this epi...
3 Ways to Generate More Leads in 2026 | Ep 64 | Trades Secrets: Contractor Marketing
17 Nov 2025
Contributed by Lukas
In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effect...
Raise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing
03 Nov 2025
Contributed by Lukas
In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way co...
Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing
20 Oct 2025
Contributed by Lukas
In this episode of Trades Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to b...
Why Paid Media Management Fees Exist | Ep 61 | Trades Secrets: Contractor Marketing
29 Sep 2025
Contributed by Lukas
In this episode of Trades Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees...
Shopping for a Marketing Agency in 2026 | Ep 60 | Trades Secrets: Contractor Marketing
15 Sep 2025
Contributed by Lukas
In this episode of Trades Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marke...
Goodbye Leads: What Kills Your LSA Ranking | Ep 59 | Trades Secrets: Contractor Marketing
16 Jun 2025
Contributed by Lukas
In this episode of Trades Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSA...
Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing
02 Jun 2025
Contributed by Lukas
In this episode of Trades Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, b...
‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor Marketing
12 May 2025
Contributed by Lukas
In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. I...
Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing
28 Apr 2025
Contributed by Lukas
In this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how sk...
Remodeling Nightmare | Ep 55 | Trades Secrets: Contractor Marketing
14 Apr 2025
Contributed by Lukas
In this episode of Trades Secrets, we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and hom...
AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing
27 Jan 2025
Contributed by Lukas
In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help tra...
The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing
17 Dec 2024
Contributed by Lukas
In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 1...
Episode 52 - 10 Tips for Contractor Marketing
08 Jul 2024
Contributed by Lukas
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. W...
Episode 51 - Light Em' Up Website Roast
24 Jun 2024
Contributed by Lukas
In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, w...
Episode 50 - The Google Leak: Sandboxin' Son of a
10 Jun 2024
Contributed by Lukas
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ pa...
Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon
06 May 2024
Contributed by Lukas
Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social...
Episode 48 - Top 5 Episodes of 2023
22 Apr 2024
Contributed by Lukas
Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisi...
Episode 47 - Why Google Ads is Risky Business
08 Apr 2024
Contributed by Lukas
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors se...
Episode 46 - Why SEO Proposals Are Apples to Oranges
25 Mar 2024
Contributed by Lukas
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apple...
Episode 45 - The State of Search (2024)
11 Mar 2024
Contributed by Lukas
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the...
Episode 44 - I Saw It On Social
26 Feb 2024
Contributed by Lukas
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ...
Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith
12 Feb 2024
Contributed by Lukas
In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.Our guest Erika shar...
Episode 42 - 2024 Marketing Musts for Plumbers
29 Jan 2024
Contributed by Lukas
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quali...
Episode 41 - Building Blocks of Branding with Britt Sawyer
19 Dec 2023
Contributed by Lukas
In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation...
Episode 40 - Should I Do SEO for my Plumbing Company?
08 Dec 2023
Contributed by Lukas
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost the...
Episode 39 - There's No Easy Button for SEO - Not Even with AI
07 Nov 2023
Contributed by Lukas
In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to...
Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry
24 Oct 2023
Contributed by Lukas
In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of...
Episode 37 - Interview with Matt Bertram
12 Oct 2023
Contributed by Lukas
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority sta...
Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3
19 Sep 2023
Contributed by Lukas
Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It'...
Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2
12 Sep 2023
Contributed by Lukas
Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis...
Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1
05 Sep 2023
Contributed by Lukas
🚀 It's that time again - time to start planning your marketing strategy! 🚀Join us in this insightful video as we dive deep into the essenti...
Episode 33 - Behind the Blueprints: Getting to Know Amanda
22 Aug 2023
Contributed by Lukas
Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed...
Episode 32 - Behind the Blueprints: Getting to Know Devon
15 Aug 2023
Contributed by Lukas
In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gai...
Episode 31 - The Raw Truth: Agencies Aren't Perfect
07 Aug 2023
Contributed by Lukas
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the bes...
Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them
31 Jul 2023
Contributed by Lukas
In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize you...
Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with
25 Jul 2023
Contributed by Lukas
Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, ...
Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4)
11 Jul 2023
Contributed by Lukas
Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transiti...
Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors
03 Jul 2023
Contributed by Lukas
Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with...
Episode 25 - Unleashing the Power of Energy Rebates for Contractors
19 Jun 2023
Contributed by Lukas
In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity a...
Episode 24 - How to get the most out of your marketing agency
12 Jun 2023
Contributed by Lukas
If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting...
Episode 23 - Crawler Confusion: How Wack Site Structure Kills Your Search Rankings
05 Jun 2023
Contributed by Lukas
In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site l...
Episode 22 - Exposed: The Shocking Truth Behind Marketing Agencies Preying on Contractors
29 May 2023
Contributed by Lukas
Discover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business fin...
Episode 21 - Landing Pages and Why you Need them
23 May 2023
Contributed by Lukas
In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors tow...
Episode 20 - ChatGPT + Bing How to leverage that marriage
15 May 2023
Contributed by Lukas
Are you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we sea...
Episode 19 - The AI Race & Why NOW is the Time to Optimize for Bing
05 May 2023
Contributed by Lukas
Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketin...
Episode 18 - 7 ways to leverage existing reviews
01 May 2023
Contributed by Lukas
In this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, ...
Episode 17 - Fractional CMO Services: When Does It Make Sense to Invest?
24 Apr 2023
Contributed by Lukas
In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for busine...
Episode 16 - Creating an Effective Keyword Strategy
17 Apr 2023
Contributed by Lukas
In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer...
Episode 15 - Why 1 Marketing Channel Isn't Enough
10 Apr 2023
Contributed by Lukas
This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsis...
Episode 14 - Where Does Marketing Stop & Sales Begin?
03 Apr 2023
Contributed by Lukas
In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can ...
Episode 13 - Preparing an Effective Storm Campaign
27 Mar 2023
Contributed by Lukas
This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign pre...
Episode 12 - Shop Talk: Avoiding a $100k Mistake
20 Mar 2023
Contributed by Lukas
In this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing &a...
Episode 11 - AI Do's & Don'ts
13 Mar 2023
Contributed by Lukas
In this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between. Why should you care? It co...
Episode 10 - 5 Costly Google Ads Mistakes You're Probably Making
06 Mar 2023
Contributed by Lukas
In this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and cust...
Episode 9 - What is Your Marketing ROI?
27 Feb 2023
Contributed by Lukas
In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you mak...
Episode 8 - Marketing During a Recession
20 Feb 2023
Contributed by Lukas
In this week's episode, we'll be discussing contractor marketing in a pending recessionWhy You Should Care: Today we are revealing specific ...
Episode 7 - Content Marketing
13 Feb 2023
Contributed by Lukas
In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time i...
Episode 6 - How Long Should SEO Take?
06 Feb 2023
Contributed by Lukas
On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tric...
Episode 5 - Shop Talk: A Denver Roofing Contractor Shares Lessons Learned
30 Jan 2023
Contributed by Lukas
On this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing b...
Episode 4 - Owning Your Digital Assets
23 Jan 2023
Contributed by Lukas
On this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left ...
Episode 3 - Consistency is Key in Marketing
23 Jan 2023
Contributed by Lukas
On this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers...
Episode 2 - 2023 Marketing Predictions & Recommendations for Contractors
23 Jan 2023
Contributed by Lukas
On this episode we discuss your 2023 marketing musts. These are cutting-edge trends that will give you a leg up on your competition and help you attra...
Episode 1 - Google's Continuous Scroll for Desktop
23 Jan 2023
Contributed by Lukas
Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and w...
Episode 0 - Who We Are
23 Jan 2023
Contributed by Lukas
Welcome to Trades Secrets! Join us every week as we discuss marketing tips, tricks & strategies for your contracting business. From SEO to brandin...
Welcome to Trades Secrets: Contractor Marketing
16 Jan 2023
Contributed by Lukas
Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and w...