Transforming Medical Communications
Episodes
From Event to Strategy: Making Congresses More Impactful
10 Mar 2026
Contributed by Lukas
Conferences are often treated like isolated deadlines: build the booth, deliver the poster, survive the week, move on. But what if congresses were des...
How to Build a Therapeutic Area Narrative That Works
24 Feb 2026
Contributed by Lukas
What is one of the most unprecedented challenges pharma companies face today? Capturing HCP’s attention in under a minute. This challenge has given ...
From Silos to Strategy: Rethinking Medical-Commercial Alignment
10 Feb 2026
Contributed by Lukas
For decades, medical and commercial teams in pharma operated in strict silos. But that model is quietly breaking down. In this episode of Transforming...
Building a Medical Affairs Powerhouse Without a Big Pharma Budget
27 Jan 2026
Contributed by Lukas
Medical Affairs teams face increasing pressure to deliver greater impact with limited resources. As HCPs increasingly consume information through digi...
How to Humanize Clinical Data: The "Listen First" Strategy
13 Jan 2026
Contributed by Lukas
How do you turn complex clinical data into actionable insight for HCPs? In this episode of Transforming Medical Communications, Wesley Portegies is jo...
Best of 2025: The MedComms Strategies That Moved the Needle
17 Dec 2025
Contributed by Lukas
In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical C...
Mind the Gap: How to go viral in the HCP Community with Raj Patel
09 Dec 2025
Contributed by Lukas
In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to th...
Why Google Is Ignoring Your Medical Content and How to Fix It
25 Nov 2025
Contributed by Lukas
You’ve invested heavily in clinical resources and HCP engagement initiatives. Your content is scientifically rigorous, expertly reviewed, and strate...
Telling Better Science: What MedComms Can Learn from Journalism
12 Nov 2025
Contributed by Lukas
What if you could blend journalism techniques with Medical Communications to create more engaging scientific content? In this episode of Transforming ...
Insight Drop: How Successful Medical Affairs Teams are Using Email to Drive HCP Engagement
04 Nov 2025
Contributed by Lukas
With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news. However, for Medical Affairs pr...
The Missing Link in MedComms: Field Medical Insights That Actually Resonate
14 Oct 2025
Contributed by Lukas
The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content...
How Pfizer Transformed HCP Engagement Without More Content
30 Sep 2025
Contributed by Lukas
When 80% of HCPs find pharma content irrelevant to their needs, we have a problem. Omnichannel strategy in Medical Affairs requires a fundamental shif...
Insight Drop: Why 80% of Medical Content Goes Unseen
12 Sep 2025
Contributed by Lukas
Creating valuable medical content is only half the battle. The real challenge? Making sure it actually reaches and impacts HCPs who need it most. In t...
The SCP Playbook: Turning Strategy into Real-World Impact
26 Aug 2025
Contributed by Lukas
Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications. In t...
Insight Drop: How XR and Storytelling Are Rewriting Medical Education
12 Aug 2025
Contributed by Lukas
Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies...
Beyond Impact Factor: How Pfizer Measures Real-World Engagement
29 Jul 2025
Contributed by Lukas
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smart...
Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
08 Jul 2025
Contributed by Lukas
In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma...
Insight Drop: The 3 Trends Shaping MedComms in 2025
24 Jun 2025
Contributed by Lukas
MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and w...
Medical Affairs Is Winning on Social—Here’s How
10 Jun 2025
Contributed by Lukas
Medical Affairs is evolving, but are we evolving with it? In this episode of Transforming Medical Communications, host Wesley Portegies sits down wit...
Why Great Content Still Falls Flat: The Global-to-Local Disconnect
27 May 2025
Contributed by Lukas
There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment. In this episode of Transforming Medical Commu...
Insight Drop – AI Fluency: The 2025 Leadership Skill Medical Affairs Can’t Ignore
13 May 2025
Contributed by Lukas
In Medical Communications, survival isn’t about using AI; it’s about mastering it. In this episode of Transforming Medical Communications, Wesley ...
Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It
29 Apr 2025
Contributed by Lukas
Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “inno...
Stop Counting HCP Interactions: Start Measuring Impact
15 Apr 2025
Contributed by Lukas
Most Medical Affairs leaders know the truth: Counting MSLHCP interactions is easy, but it’s meaningless. Vanity metrics are holding Field Medical ba...
Modernizing Your MedComms Approach
13 Mar 2025
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores...
From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
12 Feb 2025
Contributed by Lukas
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen. Toge...
The Human Side of Medical Communications: Building Trust
13 Jan 2025
Contributed by Lukas
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity...
How to Tailor Your Medical Communications for Maximum Impact with Claire Liu
06 Dec 2024
Contributed by Lukas
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Med...
Meeting HCPs Where They Are: The Rise of Med Info Websites
13 Nov 2024
Contributed by Lukas
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and colla...
From Compliance to Creativity in Medical Communications with Andrea Lacasia
15 Oct 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores...
Cross-Functional Collaboration in Medical Affairs with Caroline Ojaimi
13 Jun 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores...
The Challenges of Medical Communications in the Digital Age With Ana Bozas
13 May 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores...
Unlocking the Potential of MSLs in Engaging HCPs with Michael Moore
12 Apr 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores...
Optimizing Medical Communications: Insights from Amanda Borrow
13 Mar 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores...
The Impact of Storytelling in Field Medical Settings: Lessons from Audrey Carnevale
14 Feb 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores...
Improving Patient Care through Medical Communications: Rebecca McCracken's Perspective
13 Jan 2024
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores...
Unlocking the Power of Omnichannel in MedComms: Insights from Jennifer Ghith
13 Dec 2023
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores...
Putting Patients First: The Impact of Medical Affairs Featuring Linn Southall
13 Nov 2023
Contributed by Lukas
Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores ...
MedComms from a KOL Perspective: A Conversation with Dr. Drew Provan
13 Oct 2023
Contributed by Lukas
Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores ...
The Power of Integrated Medical Communications: Perspectives from Sissy Easo-Joseph of GSK
13 Sep 2023
Contributed by Lukas
Welcome to Transforming Medical Communications, a podcast by MedComms Experts, where we talk to the biggest and brightest names in the medical field t...
Transforming Medical Communications Trailer
13 Sep 2023
Contributed by Lukas
Medical affairs and communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries...
Enhancing Medical Affairs Training: Strategies and Innovations with Barbara Bish
13 Sep 2023
Contributed by Lukas
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. In this podcast, we e...