Trigger Strategy is now Tentacles
Episodes
005: The bucket of features problem
16 Jan 2024
Contributed by Lukas
We talk about the bucket of features problem, common to startups and corporates alike. What gets so many smart, brilliant people stuck in this problem...
004: Beans, noses, elephants and startups
16 Jan 2024
Contributed by Lukas
How many times do you watch while someone puts a bean up their nose? That’s the question we go at today, Tom working through a frustrating client en...
003: Startups, assumptions and coaching
16 Jan 2024
Contributed by Lukas
1) Can big company “A players” do scrappy startups? 2) Assumption mapping - does it work? Can you make it work? 3) Coaching vs tricking people int...
Why your stakeholders will only ever know it when they see it
20 Apr 2021
Contributed by Lukas
In school, and in countless articles, we’re shown a way that design and copy “should” work. Not only does this not match the way design and copy...
What ‘The Control Heuristic’ means for design research
13 Apr 2021
Contributed by Lukas
A quick informal chat about Luca Dellanna’s book. We hash out why people tend to put off design research and noodle about how we might adjust that.T...