Tulip Talks with Chris Lude - CEO Anaconda

Tulip Talks Episode Number 7 is now out there for you to enjoy! This week, I had the pleasure of talking to Chris Lude, CEO of Anaconda Group Pty Ltd, who are part of Spotlight Retail Group (SRG). When Chris joined Anaconda, the business had 34 stores and an ever-growing product range. Pausing to set the long-term strategic direction of the business, an important question was raised: what does Anaconda want to be famous for? The answer was simple. To be Australia’s first choice, one-stop outdoor adventure retailer, inspiring and enabling everyone to create memorable outdoor experiences. That vision sits at the centre of an aggressive store roll-out that’s seen Anaconda more than double to 78 locations. Chris and the Anaconda team are seeking to continue growing the business with many more regular stores, expanding its online and social presence and Adventure HQ super stores. As you will hear in this weeks episode, Chris knew what he wanted to do from a very early age and he worked extremely hard each and every day doing what he loved. Selling macadamia nuts at 8 years old lead him to packing sinkers in a fishing shop and the rest is history! Luckily it’s all captured in this week’s episode for you all to enjoy. I have no doubt this will inspire a lot of people!

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