Aujourd’hui avec Mélissa, on parle du phénomène des pop up stores : ces boutiques éphémères qui fleurissent partout, surtout chez les YouTubeuses et créatrices. Coup marketing ou vrai moment de partage ? Entre influence, privilège et consommation, on se demande si ces événements sont encore faits pour la communauté… ou juste pour les stories Insta. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
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