unbillable hours - a podcast about better professional services marketing
Episodes
S18E5 - Winning TL
03 Mar 2023
Contributed by Lukas
With the economy changing yet again - should firms update their Thought Leadership strategies? Ash and Flo asked this very question to an expert who...
S18E4 - Story design
25 Feb 2023
Contributed by Lukas
Ash and Flo continue our mini-series about "digital-first go to market," and discuss why, and how firms should design a consistent, cohesive story abo...
S18E3 - Partnering up
17 Feb 2023
Contributed by Lukas
Let's discuss "ecosystem" partnerships, joint go-to-market, and co-marketing with someone who's crushing it with their consultancy, shall we? Ash and ...
S18E2 - *Director’s cut* Systematizing sales
14 Feb 2023
Contributed by Lukas
A recent LinkedIn post about how "CRM is a business process, not a software" by friend of the show, Mark Wainwright, prompted us to bring back this hi...
S18E1 - Client journeys
03 Feb 2023
Contributed by Lukas
Continuing our miniseries about "digital-first" marketing strategies, Ash and Flo discuss the now-more-important-than-ever discipline of "client journ...
S17E5 - Strategizing (a case study)
27 Jan 2023
Contributed by Lukas
We've been discussing "digital-first" bizdev and marketing for a bit now... and we're getting even more into the weeds of the concept with this one: A...
S17E4 - Digital-first
20 Jan 2023
Contributed by Lukas
For this episode, we re-visit a concept you've just heard about in S17E3 (if you listened to it, that is): "Digital-first" business development, marke...