Unbreakable Brands®
Episodes
Brand Beliefs You Can Reframe
12 Jan 2026
Contributed by Lukas
Discover 10 common brand beliefs that are quietly sabotaging your business growth. Learn how to reframe limiting mindsets about branding, visibility, ...
The Brand Audit You Can Do in One Hour
05 Jan 2026
Contributed by Lukas
Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer exp...
Email Isn't Dead- You Just Need to Stop Using It Like It's 2010
29 Dec 2025
Contributed by Lukas
In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the m...
Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like
22 Dec 2025
Contributed by Lukas
Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time i...
The 4 Buyer Types and How to Win Them Over With Your Brand
15 Dec 2025
Contributed by Lukas
Learn the 4 buyer personality types (analytical, driver, expressive, amiable) and how to tailor your brand messaging to convert each one. Stop leaving...
Do I Have to Be the Face of My Brand?
08 Dec 2025
Contributed by Lukas
Wondering if you really need to show your face? The short answer: yes. Learn the psychology behind why faceless brands struggle and explore 4 ways to ...
Your Brand Archetypes Aren't Just Cute, They're a Sales Strategy
01 Dec 2025
Contributed by Lukas
If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never loo...
Steal My Brand Strategy Framework (The Complete System I Use With Every Client)
24 Nov 2025
Contributed by Lukas
Most brands fail not because of bad design- they fail because there's no strategy underneath.I've watched it happen countless times. A busin...
The Part-Time Breadwinner: Working Less, Earning More, Living Fully
17 Nov 2025
Contributed by Lukas
What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, ...
7 Tagline Formulas We Love to Use
10 Nov 2025
Contributed by Lukas
Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our...
How to Build a Personal Brand That Makes Money
03 Nov 2025
Contributed by Lukas
Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts...
My Most Asked Questions
27 Oct 2025
Contributed by Lukas
After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial di...
Keep Your Brand Alive
20 Oct 2025
Contributed by Lukas
Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and th...
4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)
13 Oct 2025
Contributed by Lukas
Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning ...
The $100k idea I scrapped: How Market Research Saved Me
06 Oct 2025
Contributed by Lukas
I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive m...
Things I Was "Required" to Have as an Entrepreneur
29 Sep 2025
Contributed by Lukas
Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my...
Rebuilding After Burnout
22 Sep 2025
Contributed by Lukas
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recogni...
Why This AI Software Founder Spent Real Money on Her Brand
15 Sep 2025
Contributed by Lukas
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-mak...
Fuzing Your Area of Genius: Finding and Working with a Business Partner
08 Sep 2025
Contributed by Lukas
Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding busin...
7 Lessons Learned in 7 Years of Business
01 Sep 2025
Contributed by Lukas
June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.Seven years of building, failing, pivoting, growing, a...
How Retainers Build Stability (Without Burnout)
25 Aug 2025
Contributed by Lukas
Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deep...
Stepping Into the Full Brand Transformation
18 Aug 2025
Contributed by Lukas
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from &quo...
Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine
11 Aug 2025
Contributed by Lukas
Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing percept...
How This Client's Brand Powered Their Career in Art Therapy
04 Aug 2025
Contributed by Lukas
Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at...
Knowing When to Say No: Red Flags I Wish I'd Recognized Earlier
28 Jul 2025
Contributed by Lukas
We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients wh...
Why Not Looking at Your Business Holistically is Hurting Your Brand
21 Jul 2025
Contributed by Lukas
Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operati...
Breaking Into the Luxury Market: 3 Priorities before the Price Tag
14 Jul 2025
Contributed by Lukas
Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your pric...
How a Podcast Can Help Your Brand with Hayleigh Hayhurst
07 Jul 2025
Contributed by Lukas
Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Lear...
The First 90 Days After a Rebrand: What to Expect and How to Maximize Impact
30 Jun 2025
Contributed by Lukas
Today, we’re diving into what happens after your rebrand. Because here’s the truth: Branding and marketing go hand in hand. A beautiful brand does...
My Client's Journey | Nurse to Entrepreneur | How We Helped Her Scale
23 Oct 2024
Contributed by Lukas
A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the w...
My Struggle with Finding Balance and 5 Things That Actually Helped
16 Oct 2024
Contributed by Lukas
In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not ...
Building A Personal Brand for a Stronger Business with Kimberly Gayle
09 Oct 2024
Contributed by Lukas
What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America ...
KP & Jessie | A Mentee's Insider Review of Bethany's Mentorship for Designers
02 Oct 2024
Contributed by Lukas
KP and Jessie share their experience in Bethany's mentorship program for designers and how it was the best investments they ever made for their b...
The Psychology of Influence: Becoming a Better Leader with Dr. Benah Parker
25 Sep 2024
Contributed by Lukas
Understanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with...
Self-Worth & Success: How Your Relationship with Your Body Can Fuel Achievement with Lisa Zahiya
18 Sep 2024
Contributed by Lukas
Diving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business...
The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative
11 Sep 2024
Contributed by Lukas
Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a nic...
Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-Coates
04 Sep 2024
Contributed by Lukas
Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with...
Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez
28 Aug 2024
Contributed by Lukas
Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel...
Mastering Confidence on Camera: Strategies and Success with XayLi Barclay's UNIQ Method™
21 Aug 2024
Contributed by Lukas
Hear XayLi Barclay's journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, an...
7 Lessons Learned When Hiring + Making Investments for My Business
14 Aug 2024
Contributed by Lukas
In this episode, I'm going to share some invaluable lessons I've learned through hiring and making investments in my own business journey. T...
Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley
07 Aug 2024
Contributed by Lukas
In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new br...
Introduction to Brandcend™: Growth Problems are Good Problems to Have
30 Apr 2024
Contributed by Lukas
Bethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to y...
Introduction to Brandcend™: Client Testimonials
26 Apr 2024
Contributed by Lukas
In this episode of the Brandcend™ mini series, Bethany introduces two clients and their experiences working with her and her team, and the results t...
Introduction to Brandcend™: The What and How
23 Apr 2024
Contributed by Lukas
The short mini series on Brandcend™ continues with Bethany talking about the nitty gritty of the offer. She introduces the flow of work from legal b...
Introduction to Brandcend™: The Why
19 Apr 2024
Contributed by Lukas
In this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many busine...
Getting Effective Client Testimonials & Customer Reviews
31 Jan 2024
Contributed by Lukas
Have you ever felt like your testimonials don't actually tell a story of transformation? I got you. In this episode, I'm sharing the simple ...
Using Human Design To Guide Your Business Operations
24 Jan 2024
Contributed by Lukas
In this episode, we talk with Erin Claire Jones, founder of The Human Design Blueprint™, about human design in both life and work. We’ll also talk...
3 Top Strategies for Lead Generation That Work
17 Jan 2024
Contributed by Lukas
We all know about the client referral loop - and while it's effect and important, don't leave your client generation to your clients. In thi...
Positioning: How to Craft Your Brand Promise
10 Jan 2024
Contributed by Lukas
Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk...
The Power of PR: How to Build Lasting Visibility
13 Dec 2023
Contributed by Lukas
In this episode, we talk with serial entrepreneur Hannah Nieves about PR and how you can leverage it in your own business. We’ll also talk about AI ...
Harnessing Systems to Streamline Your Brand Operations
06 Dec 2023
Contributed by Lukas
In this episode, we talk all about strategic systems in business and why setting up these streamlined processes is key to a seamless business. In thi...
Need Clients? Build Your Retention Strategy
29 Nov 2023
Contributed by Lukas
Today, we are going to chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for yo...
Tips On Growing An Agency & Adapting to Social Media Trends
22 Nov 2023
Contributed by Lukas
In today’s episode, we dive into everything agencies and how Emma (she/her), owner of Right Hand Glam, built hers and continues to grow through the ...
Spotting Burnout Before You Fizzle Out: A Lifeline for Entrepreneurs
15 Nov 2023
Contributed by Lukas
Today we are chatting with Lindsay about burnout as an entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life tha...
Navigating ADHD As A Female Founder
08 Nov 2023
Contributed by Lukas
In the episode, we talk with Paulette Perhach, Author and Founder of The Writer’s Welcome, about her journey to her ADHD diagnosis and how it has af...
What to Do When You Don’t Know What to Post
31 Oct 2023
Contributed by Lukas
In this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three comp...
From BTS to TikTok Viral: Emmy Nominee Tyka Pryde Edwards on Building A Personal Brand + Curating Your Space
25 Oct 2023
Contributed by Lukas
An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major pr...
The Power of Less: Allie Casazza on Simplifying Your Brand and Life
18 Oct 2023
Contributed by Lukas
In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power o...
Designing Wealth: How The Karwells Broke the AirBnB Glass Ceiling Putting Guest Experience First
11 Oct 2023
Contributed by Lukas
In this episode, we sit down with The Karwells, two powerhouse women who've shattered the Airbnb glass ceiling by prioritizing guest experience o...
Monetizing Your Legal Assets: How to Legally Leverage Your Brand
14 Aug 2023
Contributed by Lukas
I am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand.L...
Carrying Your Brand Into Space: Experiential Design That's Data Driven
07 Aug 2023
Contributed by Lukas
I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s...
SEO Secrets You Need to Leverage For Your Brand
31 Jul 2023
Contributed by Lukas
I am so thrilled to welcome Samantha Hawrylack to the show today and we will be talking about the importance of SEO in brand building and how it’s a...
Leveraging Psychology-Backed Copy for Your Unbreakable Brand
24 Jul 2023
Contributed by Lukas
I am so thrilled to welcome Haley Slade to the show today and we will be talking about how to leverage psychology-backed copy for your brand.Founder o...
How to Find a Business Coach That Supports Your Brand (and doesn’t give you the ick)
17 Jul 2023
Contributed by Lukas
I am literally so pumped for this conversation today with Anna Wojtowicz, a incredible business strategist and coach. We are talking about red flags w...
Ways to Build Community As A Brand
10 Jul 2023
Contributed by Lukas
I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. Ashleigh Henry has been in marketing, sale...
Using Manifestation to Accelerate Your Brand Growth
03 Jul 2023
Contributed by Lukas
I am so thrilled to welcome Lindsay Rose to the show today and we will be chatting all about using manifestation to accelerate your brand growth.Linds...
How Personal Style Can Help to Build Your Brand's Overall Success
26 Jun 2023
Contributed by Lukas
I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success....
Create a Life & Business That Matter to You
19 Jun 2023
Contributed by Lukas
I am so thrilled to welcome Terri Trespicio to the show so we can dive into the essential conversation of creating a business that supports your life ...
All Things Legal When It Comes to Claiming & Protecting Your Brand
12 Jun 2023
Contributed by Lukas
We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams. How Taylor started worki...
Money Myths That Could Be Holding Back Your Brand
05 Jun 2023
Contributed by Lukas
Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent C...
The Woman Behind Unbreakable Brands™ and Bethany Works®: A peek into my origin story
08 May 2023
Contributed by Lukas
It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am...
Hidden Ways You’re Destroying Your Brand + How You Can Avoid Them as You Scale
01 May 2023
Contributed by Lukas
I know, I know. This is ‘Unbreakable Brands’ and now you’re telling me mine is falling apart? Well, yes- you could be unintentionally degrading ...
ROI Requires Patience: How My Client Had a $40k launch within 2 weeks of a rebrand
24 Apr 2023
Contributed by Lukas
In the last episode, I shared the flow that rock solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very im...
Did Your Brand Investments Not Pay Off? It could be an order of operations problem
17 Apr 2023
Contributed by Lukas
Let’s talk everything branding (or more accurately- your brand) If you previously invested in a photographer, website or branding and you have not s...
Creating Your Signature Offer + Key Tips
05 Apr 2023
Contributed by Lukas
A signature offer is vital to building a brand but that doesn't mean that every brand needs one. However, signature offers are generally reserved...
You’re Not Different…Or Are You: 3 Misconceptions About ‘Standing Out’
05 Apr 2023
Contributed by Lukas
I'll let you in on a little secret - brands that make bank and are successful know exactly what their competitive edge is, which makes them more ...
Are You Running a Business or Crafting a Brand?
05 Apr 2023
Contributed by Lukas
Oftentimes we may use the words brand and business interchangeably, but did you know the two aren’t always synonymous? Just because you own a busine...
Welcome to the Unbreakable Brands™ Podcast
05 Apr 2023
Contributed by Lukas
An unbreakable brand stands the test of time, builds your momentum in business and paves the way for profit and prestige. An unbreakable brand rises a...