Uncommon Thinking
Episodes
Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
29 Mar 2026
Contributed by Lukas
Whatever size of marketing budget you spend, proving ROI has never mattered more. But how do leading marketers, tech experts and media agencies go abo...
The Power of Fandom: From Cultural Moments to Commercial Impact
29 Mar 2026
Contributed by Lukas
There is no doubt that 2026 will be defined by global moments across music, sport and tech, but Aligning your brand with cultural moments does not alw...
Why the Future of Media is Sound-On and What It Means for Brands
29 Mar 2026
Contributed by Lukas
The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+...
Creative that Lasts: Making the Most of Every Impression
14 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative...
Fandom to Effectiveness: How Passion Drives Performance
14 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann...
Precision at Scale: Unlocking the Future of Customer Connection
14 Oct 2025
Contributed by Lukas
From Advertising Week 2025: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loy...
Culture Can’t Be Bought—But It Can Be Partnered With
13 Oct 2025
Contributed by Lukas
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. Thi...
All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
13 Oct 2025
Contributed by Lukas
Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new reven...
AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook
13 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Gre...
The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
13 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking ...
If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
13 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, an...
Empowering Small Businesses Through Smarter Advertising
13 Oct 2025
Contributed by Lukas
From Advertising Week New York 2025: SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflati...
Positivity Powers Performance, Presented by Pinterest
09 Apr 2025
Contributed by Lukas
With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is ba...
Rethink What’s Possible: What the Next Generation of Search Means for Marketing
07 Apr 2025
Contributed by Lukas
As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode...
Spotify Advertising: Easy, Elevated, Effective
07 Apr 2025
Contributed by Lukas
With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content ...
The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
07 Apr 2025
Contributed by Lukas
As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this ...
Attention Please: Unlocking the Power of Premium on YouTube
04 Apr 2025
Contributed by Lukas
As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content sur...
AI in Paid Media: From POCs to Full-Scale Transformation
04 Apr 2025
Contributed by Lukas
Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the gru...
How AI Will Help Marketers Do the Best Work of Their Careers
01 Dec 2023
Contributed by Lukas
On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovati...
Brand Mascots Get Social
10 Nov 2023
Contributed by Lukas
Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has...
A Fashion-Forward Future: Using AI to Power Growth Marketing with Poshmark
03 Nov 2023
Contributed by Lukas
In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their...
How to Turn Your TV Nightmare into Ratings Gold
28 Sep 2023
Contributed by Lukas
Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps —...
From Content to Commerce: Connecting Streams to Sales
22 Sep 2023
Contributed by Lukas
Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning ...
Real Relationships, Real Results: Driving Brand Growth & Sales
15 Sep 2023
Contributed by Lukas
Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of bel...
LBB Presents: How Do We Put a Value on Creativity?
08 Sep 2023
Contributed by Lukas
Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to pay...
Storytelling in Sport
28 Jul 2023
Contributed by Lukas
With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to gro...
Secrets to Success
21 Jul 2023
Contributed by Lukas
Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Eur...
Unleashing the Power of Narratives: The Magic of Japanese Artistry in Brand Storytelling
14 Jul 2023
Contributed by Lukas
In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creat...
This House Believes the Golden Age of Advertising is Over
07 Jul 2023
Contributed by Lukas
The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital a...
Pillars of Success in the CTV Marketplace
23 Jun 2023
Contributed by Lukas
Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it’s not obvious how ...
Changing the Language of Leadership
15 Jun 2023
Contributed by Lukas
Descriptions of leadership have become gendered and in many cases, reflect an outdated characterisation of what makes good leadership. In this talk fr...
From the Vault: How to Streamline Video Production Without Sacrificing Scale
05 May 2023
Contributed by Lukas
With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwid...