Unpredictable Hits
Episodes
Noam Gohary: Ex-Scopely Director on Attribution, Black Box Algorithms, and Why UA Is an Amplifier
30 Apr 2026
Contributed by Lukas
Amit sits down with Noam Gohary, ex-Director of Product & Marketing Tech at Scopely and Playtika, to crack open what's actually broken under t...
Noam Gohary: Ex-Scopely Director on Attribution, Black Box Algorithms, and Why UA Is an Amplifier
29 Apr 2026
Contributed by Lukas
Amit sits down with Noam Gohary, ex-Director of Product & Marketing Tech at Scopely and Playtika, to crack open what's actually broken under t...
Shay Ze’ev Yosifon: Zynga’s VP on Monopoly Go, the last UA lever, and UA managers' future
14 Apr 2026
Contributed by Lukas
Amit Carmi, CEO at sett, sits down with Shay Yosifon, VP Marketing at Zynga, who previously led performance marketing for one of the biggest mobile g...
Scopely's Dir. of Performance Marketing on the Death of Manual UA, Building Marketing Squads, and Why UA Becomes Growth Hacking
24 Mar 2026
Contributed by Lukas
In this episode, Amit Carmi, CEO at Sett, sits down with Marilyne Chasseur, Director of Performance Marketing at Scopely. She breaks down why UA, cre...
Luis de la Cámara: Rovio's VP Marketing on Angry Birds, IP Protection, and Why APAC Is Winning
10 Mar 2026
Contributed by Lukas
In this episode, Amit Carmi, CEO at Sett, sits down with Luis de la Cámara, VP of Marketing at Rovio, to talk about what it takes to market one of t...
Asi Burak: Tilting Point's CBO on UA Financing, Big IPs, and a Changing Industry
24 Feb 2026
Contributed by Lukas
In this episode, Amit Carmi, CEO at Sett, sits down with Asi Burak, Chief Business Officer at Tilting Point, to dive into the business side of mobile ...
Yair Melamed: From Engineer to Running 1,000+ People at Zynga
11 Feb 2026
Contributed by Lukas
In this episode, we sit down with Yair Melamed, SVP Games at Zynga, to explore what it really takes to lead at the highest levels of mobile gaming. Ya...
Unpredictable Hits Season 2 - Barcelona
10 Feb 2026
Contributed by Lukas
Different city, same obsession. This season, Unpredictable Hits lands in Barcelona to sit down with the people who've been shaping mobile gaming f...
JAGEX (RuneScape) Community, Craft and AI: Running a Game That Never Dies
16 Dec 2025
Contributed by Lukas
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the AI era.In t...
IP games, running Hutch & building a new studio in the AI era
25 Nov 2025
Contributed by Lukas
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the AI era.In t...
UA and Creatives in the Era of AI and Finding Winners with Zynga's Creative Director, Zeynep
04 Nov 2025
Contributed by Lukas
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the era of AI.I...
Tripledot’s Akin Babayigit: Hard Work Over Know-How, Rising Hubs & the AI Era
19 Oct 2025
Contributed by Lukas
Unpredictable Hits is a series of sharp, fun, and brutally honest conversations with the people shaping the future of mobile gaming in the era of AI.M...
Meet Unpredictable Hits
19 Oct 2025
Contributed by Lukas
What happens when AI collides with mobile gaming? This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the peop...