UPGRADE by CocoSpark
Episodes
LFTB | Ahmad Ammar or the art of multi-tasking
13 Mar 2026
Contributed by Lukas
In this episode of the UPGRADE, I sit down with Ahmad Ammar, an entrepreneur whose career refuses to fit into a single box.From fashion to interior de...
#49 | Why Your Social Media Still Feels Mass Market
02 Mar 2026
Contributed by Lukas
On social media, you can instantly feel the difference between a mass market brand and a luxury brand.And it has nothing to do with price.In this epis...
#48 | The 15 Luxury Myths That Are Keeping You Small
17 Feb 2026
Contributed by Lukas
Parfait. Voici une description Spotify claire, premium, engageante, avec l’intégration naturelle du lien vers CocoSpark Mastery :How many times hav...
#47 | Your Everyday Life Is Your Best Business Mentor
09 Feb 2026
Contributed by Lukas
What if the best ideas to improve your business were already right in front of you, hidden in your everyday life. In this episode, we explore how dail...
#46 | How to Build Social Proof and Make People Trust You
02 Feb 2026
Contributed by Lukas
This week on the podcast, we are talking about social proof, what it really is, why it matters so much, and how it silently shapes trust, credibility,...
#45 | Made by Humans: Why AI Is Redefining Luxury
26 Jan 2026
Contributed by Lukas
AI is everywhere, and as we move into 2026, the real question is no longer whether it will change the way we work, but how it will redefine value. In ...
#44 | The 6 Beliefs That Block You From Charging Premium Prices
19 Jan 2026
Contributed by Lukas
As we step into 2026, one thing becomes impossible to ignore. The biggest thing holding entrepreneurs back from charging premium prices is not strateg...
LFTB | Aline Albuquerque & Press Relations
07 Jan 2026
Contributed by Lukas
What does a PR agency actually do for luxury and high-end brands?In this episode, Aline de Albuquerque Pereira, founder of The Solution UAE, breaks do...
#43 | 8 Reasons Why Businesses Fail to Go High-End
01 Jan 2026
Contributed by Lukas
So many entrepreneurs dream of elevating their business, attracting higher-level clients, charging what they’re truly worth, and creating a brand th...
LFTB | Babar Askary, sales coach
23 Dec 2025
Contributed by Lukas
In this episode, I sit down with Babar Askary, sales coach and expert in closing high-value deals. He’s helped thousands of entrepreneurs and sales ...
#42 | My 5 resolutions for 2026
19 Dec 2025
Contributed by Lukas
2026 is not about wishful thinking, it is about upgrades. In this episode Maddy recaps a turbulent 2025 and turns the five pillars of the CocoSpark Me...
LFTB | James Lord, CEO of RSVP Club
25 Nov 2025
Contributed by Lukas
Today we're talking about the importance of networking, of attending networking events and how to behave to optimize your investment with James Lo...
#41 | How to create your signature look
13 Nov 2025
Contributed by Lukas
Build a personal brand you can actually live in. In this episode, Maddy shares how her all-black uniform and hair pulled back started as survival duri...
#40 | 5 tips to trust the fucXXg process
27 Oct 2025
Contributed by Lukas
You paid for the map, so why are you still fighting the route? In this episode, Maddy dives deep into the five invisible barriers that keep ambitious ...
#39 | 5 things i wish i knew before join the premium market
14 Oct 2025
Contributed by Lukas
Stepping into the premium market can feel intimidating.You imagine clients with huge budgets, impossible expectations, and a lifestyle far away from y...
#38 Why Premium Clients Don’t Care About Your Budget
08 Oct 2025
Contributed by Lukas
How do you deliver a high-end experience… without overspending or overcomplicating everything? In this episode, Maddy breaks down the real markers o...
#37 | Filter clients to save time!
29 Sep 2025
Contributed by Lukas
Not every lead is your client. And that's a good thing.In this episode, we’re unpacking one of the most overlooked shifts in high-level business: th...
#36 | The secrets for being talked in the right room
21 Sep 2025
Contributed by Lukas
What really drives word of mouth in a premium brand?In this episode, Maddy shares how curated experiences, not chance, are the secret to being talked ...
#35 | Something I wish I had understood earlier about mistakes
14 Sep 2025
Contributed by Lukas
We all make mistakes. But not all of us know how to handle them.In today’s episode of Upgrade to Luxury, we’re diving deep into one of the most un...
#34 | How to upgrade with no budget
08 Sep 2025
Contributed by Lukas
You don’t need a big budget to build a high-end brand. You need clarity, posture, and a strategy that matches your ambition. In this episode, Maddy ...
#33 | A click to change everything
01 Sep 2025
Contributed by Lukas
Your brand doesn’t just need visuals. It needs vision.In this episode, we’re talking about something that’s often underestimated and yet absolut...
#32 | 7 things I wish i knew about perceived value
21 Aug 2025
Contributed by Lukas
What actually shapes the way people perceive your brand? In this episode, Maddy shares 7 powerful mindset and strategy shifts that deeply impact how y...
#31 | My 5 tips to be recognizable.
14 Aug 2025
Contributed by Lukas
What truly makes a brand recognizable?In this episode, we dive deep into the emotional mechanics behind memorable branding. From creating a cohesive v...
LEARN FROM THE BEST | Josh McCartney | Public Speaking expert
07 Aug 2025
Contributed by Lukas
Dive into this incredible interview of Josh McCartney, Public Speaking Expert, where he'll explain all his tips and advices to be more confident i...
#30 | 4 mistakes to ruin your brand image
29 Jul 2025
Contributed by Lukas
In this episode, Maddy breaks down four silent mistakes that ruin your brand image before you even realize it. From offering discounts too fast to sur...
ASK COCO #10
27 Jul 2025
Contributed by Lukas
In this Ask Coco episode, Maddy answers a powerful question from the community"Can a B2B offer be luxury, or is that concept only for B2C?"T...
#29 | The 5 big differences
22 Jul 2025
Contributed by Lukas
In this episode of Upgrade to Luxury, Maddy breaks down the five key differences you need to understand when working with high-budget clients.We’re ...
ASK COCO #9
20 Jul 2025
Contributed by Lukas
This is one of the most common questions when it comes to brand positioning and premium perception. My answer? Show it all but with intention.In today...
#28 | 3 ways to be different!
15 Jul 2025
Contributed by Lukas
In this episode of Upgrade to Luxury, we break down why the product alone is never enough, why competing on price is a losing game, and why your brand...
ASK COCO #8
13 Jul 2025
Contributed by Lukas
Today almost every industry feels saturated. Standing out is no longer about being louder. It is about designing an experience so refined that your cl...
#25 | Test Your Brand Without Risking It All
08 Jul 2025
Contributed by Lukas
What if you could raise your prices without risking your main business? In this episode of Upgrade to Luxury, Maddy shares how to test premium pricing...
LEARN FROM THE BEST | Badreiddine Mansouri | Senior Automotive & Mobility Expert
06 Jul 2025
Contributed by Lukas
🎙 Building Premium Without Losing Yourself – A Conversation with BaderIn this episode, Maddy sits down with Bader, creative entrepreneur and bran...
ASK COCO #7
04 Jul 2025
Contributed by Lukas
ASK COCO #7 | New episode of "Ask Coco" is out! Today’s question:"Thinking of opening three more restaurants. How do we scale without...
# 24 | Don't push for sale!
01 Jul 2025
Contributed by Lukas
You don’t need to push to sell. You need to position.In this episode, we talk about the one thing that changes everything when working with high-end...
ASK COCO #6
29 Jun 2025
Contributed by Lukas
Ask Coco is back and I'm diving into your most pressing questions 💬Is “book a call” too much for high-end clients?Not at all. If your brand...
#23 | Signs you are targeting the wrong clients.
24 Jun 2025
Contributed by Lukas
In this episode, Maddy shares the subtle (and not so subtle) signs that your branding, messaging, or energy might be attracting high-paying clients wh...
ASK COCO #5
22 Jun 2025
Contributed by Lukas
"If your communication and your branding is super clear, you don't even need to put your price online."Wait, does that work for products too? I sell h...
#22 | What means "working with wealthy clients?"
17 Jun 2025
Contributed by Lukas
Everyone says they want to work with wealthy clients. But do you really know what that means?“Wealthy” isn’t a niche. It’s not a strategy. It’...
#21 | 3 steps to upgrade your client experience workflow.
15 Jun 2025
Contributed by Lukas
🎙 Upgrade Your Client Experience: From Transactional to TransformationalYou want to work with high-budget clients? Start by mastering what most bus...
ASK COCO #4
13 Jun 2025
Contributed by Lukas
🎥 Welcome to ASK COCO – where luxury meets real talk.Today, I’m answering 3 burning questions from you:🚫 Why “discount” is a dirty word ...
#20 | Don't stop your clients from spending money!
10 Jun 2025
Contributed by Lukas
In this episode of Upgrade to Luxury, Maddy, founder and CEO of CocoSpark, dives into one of the most overlooked growth opportunities in the high-end ...
ASK COCO #3
08 Jun 2025
Contributed by Lukas
Do you follow up after being ghosted? Here is one of the question we receive at CocoSpark, and we reply to every week in Ask Coco!Send you question, c...
Learn from the best | BTS of crazy events like the Beyoncé concert in Dubai with Sophie Turkie
03 Jun 2025
Contributed by Lukas
What does it take to launch one of the most iconic events on the planet?In this special episode of Upgrade to Luxury, Maddy sits down with Sophie Turk...
ASK COCO #2
31 May 2025
Contributed by Lukas
🎥 ASK COCO is back — answering your questions, fast and real! This week’s hot takes:Should you hide behind-the-scenes content to look more high...
#19 | You sell what you show
29 May 2025
Contributed by Lukas
In this solo episode, Maddy, founder of CocoSpark, explores the invisible cycle that keeps creative entrepreneurs attracting the wrong clients — and...
# 18 | The Silent Power of Premium Spaces
25 May 2025
Contributed by Lukas
In this episode of Upgrade to Luxury, Maddy and Alex unveil one of the most overlooked secrets of premium branding: your space. Whether physical or di...
#17 | The very first minute.
22 May 2025
Contributed by Lukas
Luxury is decided in seconds.In this episode of Upgrade to Luxury, Maddy and Alex reveal why 76% of premium clients make their decision within the fir...
ASK COCO #1
22 May 2025
Contributed by Lukas
Every week, I reply to 2 to 3 of your questions, so don't hesitate to send us a message! :)
BONUS #5 | From Chaos to Clarity: The Productivity Secrets Behind Premium Brands
20 May 2025
Contributed by Lukas
This final episode in our CocoSpark Method series reveals what truly fuels growth in the luxury market—clarity, discipline, and connection.Discover ...
#16 | The power of subtle touches
16 May 2025
Contributed by Lukas
In this episode of Upgrade to Luxury, Maddy and Alex dive into the subtle power of personal touches in the high-end client journey. Discover why handw...
SPECIAL EPISODE | The CocoSpark Method is out!
14 May 2025
Contributed by Lukas
In this special episode, I’m opening up about the journey behind The CocoSpark Method. I’ll share a bit about who I am, where I come from, and the...
# 15 | The Art of Never Saying No: How to Turn Demands into Profits
13 May 2025
Contributed by Lukas
The Art of Never Saying No – How to Turn Demands into ProfitsIn this new episode of Upgrade to Luxury, we explore a subtle but powerful mindset shif...
BONUS #4 | "Communication, Marketing & Branding" from the CocoSpark Method
11 May 2025
Contributed by Lukas
Episode 3 – The Codes of Luxury Social Media: How to Create Desire Without Chasing AttentionIn this third episode of our 5-part series inspired by T...
BONUS #3 | "The Client Experience" from the CocoSpark Method
08 May 2025
Contributed by Lukas
Premium clients don’t remember what you gave them. They remember how you made them feel. In this third episode of the CocoSpark Method series, Maddy...
BONUS #2 | "Sales techniques" from the CocoSpark Method
06 May 2025
Contributed by Lukas
Forget pushy scripts and closing hacks—high-end clients don’t buy pressure, they buy clarity. In this second episode of the CocoSpark Method serie...
BONUS#1 | "Price & perceived value" from the CocoSpark Method
04 May 2025
Contributed by Lukas
Why do some clients say yes to 5-figure offers in a heartbeat—while others ghost you for a freebie? In this first episode of the CocoSpark Method se...
#14 | The Art of Last Minute Magic: Flexibility as a Luxury Standard
15 Apr 2025
Contributed by Lukas
In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs tur...
#13 | Not All Luxury Clients Are the Same!
12 Apr 2025
Contributed by Lukas
In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.Because here’s th...
#12 | 🇫🇷 Parlons Luxe avec Caroline Mignaux pour MarketingSquare
11 Apr 2025
Contributed by Lukas
🎙 Lever le voile sur l’upmarket : mon passage dans Marketing SquareJ’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Mar...
#11 | Mistakes Don't Break Trust...
10 Apr 2025
Contributed by Lukas
Your clients can forgive a mistake—but they’ll never forget how you reacted to it.In this episode, we dive into the art of handling errors with el...
#10 | You & Coco | Are you really a luxury brand?
09 Apr 2025
Contributed by Lukas
You say your brand is premium—but would your clients agree?In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your bran...
#9 | The Middle Class is Dead – Here’s Why You Should Stop Targeting Them
06 Apr 2025
Contributed by Lukas
Tired of clients who negotiate, delay, and drain your energy? This episode is for you. Maddy and Alex dive deep into why the middle-class mindset is h...
#8 | In a world of fast fashion, be a Louboutin's red sole!
29 Mar 2025
Contributed by Lukas
How to Make Your Brand Instantly RecognizableDescription:What makes a brand truly unforgettable? Think of Louboutin’s red soles, Tiffany’s blue b...
#7 | The Truth About Referral Commissions
22 Mar 2025
Contributed by Lukas
Should you pay for referrals? Should you expect a commission when you recommend someone? In this episode of Upgrade to Luxury, we dive into the debate...
#6 | Impressing High-End Clients: Thoughtfulness over Price
15 Mar 2025
Contributed by Lukas
Podcast Description for Spotify:How to Impress High-End Clients (Without Just Spending More Money)How do you impress someone who already has everythin...
#5 | Networking VS Social presence
08 Mar 2025
Contributed by Lukas
Network or Online Presence: Which One Will Get You Luxury Clients?In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest q...
#4 | Why you're going to lose money and it's ok
25 Feb 2025
Contributed by Lukas
The Art of Working Smart with High-Budget Clients 💼In this episode, Maddy and AI Alex dive into the essentials of managing premium clients without ...
#3 | The psychology of premium pricing - Charge more, love more
18 Feb 2025
Contributed by Lukas
Podcast Description for Spotify:💼The Price of Perception: Why Charging More Adds Value 💼In this episode, Maddy and Alex dive deep into thepsycho...
#2 | Tips to make your packaging luxury with no budget
11 Feb 2025
Contributed by Lukas
When I started developing my brand for wealthy clients, I knew I needed to create an experience with the packaging, not just the product. But, like mo...
#1 | How clients find us... Debate after interview with Aurelien Guery
07 Feb 2025
Contributed by Lukas
In the world of luxury, reputation is everything. Aurelien Guery shares how word-of-mouth, industry connections, and top awards keep high-level client...