From Losing to Making Money: Key Elements of a Dealer’s Used Vehicle Turnaround

In this vAuto podcast, general manager Walt Kelsey of Kelsey Chevrolet, Greendale, IN, shares how he and his team engineered an impressive turnaround in their used vehicle department. In early 2024, Kelsey’s inventory had nearly twice as many vehicles in stock as they were selling, with more than 100 units over 60 days old and underwater. It was a post-pandemic, wake-up moment. Kelsey outlines how he and his team attacked the distressed inventory, reasserted a more disciplined approach to pricing and appraising and faced significant financial pain as they put the department back on a money-making track. Kelsey’s experience and success offers a what-to-do roadmap for dealers who find themselves with an out-size share of distressed, over-age inventory.

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