How Dealers Are Going Digital in Service to Build Customer Loyalty and Value

In this vAuto podcast episode, Mike Boyd, founder of vAuto’s iRecon, and Jade Terreberry, Senior Director, Strategic Planning & Business Development (Autotrader, KBB, & Dealer.com) discuss the ever-growing importance of fixed ops in increasing customer lifetime value (CLV)—and how a consumer-focused, digitally driven strategy in service helps them achieve the goal. Hear how consumer expectations have shifted during the pandemic and how dealers must proactively engage their customers throughout their ownership experiences, providing greater convenience, relevance and transparency to capture their vehicle service business.

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